PRODUCT TEARDOWN

Freshness Reliability

Convenience Choice

Submission by Animesh Kumar

No Minimum Order

Images and Icons Source :https://www.bbdaily.com/

 About BB Daily
A subscription
Founded in 2013
based service which
Rebranded in 2018 lets customers
order for milk and
other regular
BigBasket acquired essentials the
two milk delivery previous night and
startups, RainCan 5 Million+ delivers the items to
and Morning Cart, Downloads them the next
and acquired a morning.
controlling stake in a
vending machine Available in Android
Playstore and iOS Apartment or Society
startup Kwik24 to
Appstore. need to be listed to
bring BBDaily.
avail the services.
 USER PERSONAS

Name : Akash Name : Neha

Age : 35 Age : 20
Qualification : MBA Qualification : Studying, College
Likes : Workaholic , Foodie, Partying Likes : Gym, Sports, Partying

Needs :
Daily delivery of essentials like milk
No time to go to stores in the morning or
evening
Need to track the subscriptions
Needs :
Availability of essentials before going to gym
Handy breakfast items availability before going to
college
No time to go to stores in the morning or evening
USER JOURNEY
Sign Up Flow

Sign up process is
simple with email
address and Mobile
number with OTP as
Authentication
Apartment Locator Journey

Service is available only to

registered societies but it
should be available for normal
mass where the business
opportunities are in abundance.
Apartment Locator Journey .. (continued)

Asking for app

permission for
geo-location
tagging

Available in
selected
Service restricted
cities only
only to registered
users , not useful
for normal mass
outside societies
Purchase Journey .. (Buy Once)

Clicking on
product image
gives a good Product is visible
micro on the cart with
information Order summary
about the
product

Buy Once lets us

to buy without
any subscription
Purchase Journey .. (Buy Once) ..(continued)

The Wallet top up journey is simple with

Mandatory to fill wallet for any
purchase for single buy which is not
user friendly
However wallet fill will nudge the customers
option to fill convenient amount, selection of
for subscriptions which is the prime purpose
several payment gateways and ending with
of the app.
wallet summary
Purchase Journey .. (Subscribe - Provide)

Subscribe give options Weekly option provides Monthly option Daily / Alternate/ Every If the wallet is having
Daily, Alternate, Every 3 criteria to select days in provides criteria to 3 days options provides minimum value of the
days , Weekly & a week and then its on select days in a month criteria to select start product of the day, it
Monthly recurring basis on and then its on day and then its on will allow for
same days next week. recurring basis on recurring basis on the subscription else it will
same days next month. cycle selected. ask to fill up the wallet.
Purchase Journey .. (Subscribe - Modify)

We can alter the Modify gives us option

subscription with three to Modify the Modify temporarily only gives the option to update the quantity of the product or selecting range of dates but it does not give
options i.e. Modify, subscription option to change the cycle of the subscription to daily , weekly or monthly. Modify permanently only gives option to increase the
Delete and Pause temporarily or quantity. The only option to change the cycle is to delete the product (cancel the product subscription) and start new
permanent which is a subscription with new cycle as per convenience. Modify feature should provide the feature to change the cycle of subscription
nice feature. also.
Purchase Journey .. (Subscribe - Pause)

Pause feature only provides option to pause the subscription for a selected date ranges but it won’t allow to pause for a single particular
date in future. We have to wait for this Pause to expire so that a next Pause can be applied. It would have been better if calendar feature
should be provided with any dates to be selected to pause the subscription in a month.
Purchase Journey .. (Subscribe - Delete)

On clicking Delete, the

Cancellation reasons
app gives an option to
are very appropriate
Pause which nudge the
however “Others”
customer to not delete
option should be
rather keep the
available which on
subscription alive by
choosing will give a text
Pausing the
box option to fill the
subscription
actual cause.
My Wallet

The only way to Recharge History Billing History feature helps in generating bills and sends to the Reserve Money feature helps
purchase an item or shows all the previous registered email in transferring some amount
start subscription is by recharge to the Wallet from the Wallet to Reserve
filling the wallet, bucket so that the existing
nudging it to make it an subscription won’t get
subscription based app impacted if we buy individual
and not a normal items in random and depletes
delivery app. the wallet money.
My Account Help

My Account page covers all the Help section is good with direct access to chatbots and contacts and other documents
necessary tabs for the account. related to T&C etc.
Also its having Alerts section which
nice to have features.
THANK - YOU !!