Synopsis of Super App - https://www.youtube.com/watch?

v=nj2kcN7e6p0
Now that mobile has finished taking over the world and it seems like everyone has a
Facebook, Gmail, Instagram, and Uber account, is consumer tech over? Despite the
sometimes gloomy headlines, there’s a lot of innovation brewing just below the surface.
From the rise of “super-apps” to the implications of video apps like TikTok
1st point
The video says 4 trends
1. Everything will become a super app (Companies will work together to better
understand their customer and discover new revenue stream offer them more unique
product and services) – livelihood, Commerce, E-commerce , (revenue stream )
2. Everything becomes commerce (from all apps social we all be shopping)
3. Tech goes physical (digital identity will interact more in physical world) (Voice
enabler)
4. Ear share is the new Mindshare (podcast) (Voice enabler ) (# bolne se hoga)
Vulnerable segments
 Not educated they can speak
 No access to smart phone and have access to analog phone
 We are a Nation of languages
5things
Podcast , Radio (all india radio ) , Community radio stations , International radio
stations, Audios to everyone.
Livelon

2nd point
Data assets: How to discover yours using Spotify as a case study
Spotify – Music Interest, Life interest from their data assets

3rd point
Current examples of how facial recognition is being used in business today. In china Facial
Recognition is used for attendance.
4th Point
How “Ear share” is the new “Mindshare” and what it means for businesses and marketers
We are listening to more podcast, people listen to that on the go, or like cooking or driving
etc.

Pull Quotes
  “You see, super apps are here to stay and the big internet giants in the States already
get it. This trend is coming from East to West. So, what does that mean for all of us
here?”
 “The offline world always understood how to think in a customer-centric way, as
opposed to a product-centric way. That's why you buy magazines at the grocery
store.”
 “We're gonna see more tech and software permeate our physical worlds. And we're all
going to start figuring out that super apps mean we need to work together.”
By Jyoti Sagar Talukdar
Munish Sir thinking –
Take sir point of view ( perspective)
Immediate steps
What is Jeevitam vision align with the Super app
Strategies All point and come up with an idea
Steps taken

Think only for 6 months.