SOUTHEAST UNIVERSITY

Assignment
Course Title: Marketing Research
Course Code: MKT4154
Section: 01

Submitted To:
Aruna Anwar
Lecturer in Marketing
School of Business Studies
Southeast University

Submitted By:

S.N. Name Id
01 MD Farhad Hossain 2018010000123

02 Sazzadur Rahman 2016210000008

03 Sadia Akter Mem 2017210000034

04 Billal Hossen 2016210000007

05 MD Tawhidul Islam 2018010000135

Acknowledgment
At the very beginning, we would like to express our deepest gratitude to the
Almighty Allah for giving us the ability and the strength to finish the task
successfully within the scheduled time.We are highly grateful that we successfully
completed our work on Our AI (Artificial intelligence) report. It was tough to
prepare a report within this short period. A good number of sources helped in
various ways by giving their information . We deeply obliged and respectful to our
University Lecturer Ms. Aruna Anwar madam for her whole-hearted supervision
during our BBA program. Her advice, suggestions and support were really a great
source of spirit to make the report a good one. Lastly, we would like to give many
special thanks and inexpressible greetings to our lecturer and other officials of the
University for giving us good advice, suggestions, inspiration, support and help.
Thanks to all from the core of our heart.

______________________
On behalf of the group
MD Farhad Hossain

ABSTRACT
A research to explore the influence of innovation of AI (Artificial Intelligence) and AI based
revolutionary innovation product Facebook with the Facebook commercial (e-commerce)
feature. Artificial Intelligence (AI) is a powerful science that uses adequate methods, techniques
and systems to take care of incredible real world problems. Due to the relentless ascent towards
the future, there are a few additional discussions about its principles and safety. We should think
about the subsequent effects of these machines, especially in terms of legal and ethical results
guaranteeing decency for every person today whose life involves the use of gadgets for Internet
access, machine learning algorithms have become the texture of their experience to help
determine the best course of action, we adhere to machine ethics. So Artificial intelligence can
greatly enhance the efficiency of an existing economy, but a new general-purpose could have a
greater impact by serving as a “method of innovation”. Reshape the nature of innovative
processes of research and development institutions. We make the difference Among AI -based
applications such as robotics and recent possibilities Develops in the field of “deep learning” to
serve as a general-purpose method of finding discovery. There is strong evidence that there has
been a "shift" in the importance of AI base research in 2020. So at this time tech companies and
the world do more and more research about this system and influence general people and also
others to use this AI base system and product which indirectly influence them to design and
innovative something more based on A with this motto and vision. ( Artificial intelligence help
to innovate a new modern world, which world is technologically more advanced and by using
this revolutionary AI system day by day our life and working process going more easier and
faster so that why people try create more AI depended product for commercial purpose and also
use those product in our daily life work )

Executive Summary
AI is a great innovation of the 2000 century and Also AI based Product Facebook and Facebook
commercial features . In this Research we are going to find the growth of AI and AI Based
product facebook and her commercial working feature uses details.

Basically here we try to find the importance of AI systems impact on our life .We say that why
AI involves our Every working sector and why day by day that importance is increasing for our
industrial and commercial sector and see how much important it is to work on AI.

If we need to create a "Digital Bangladesh". and how the implementation and uses are needed
for us. As in this lockdown by using facebook commercial features many of new entrepreneurs
are come with her new plan and show by using AI based Facebook commercial features.
No Title Page No
01 Introduction
02 Rationale
03 Literature Review
04 Objectives of the Study
05 Methodology of the Study
06 Analysis and Interpretation of the Data
07 Findings of study
08 Conclusions
09 Recommendations
10 References
11 Appendix ( Questionnaire )

INTRODUCTION
Today our technology advances and the modern world tries to develop their life by using
artificial intelligence (AI) to change the way they live and survive. Further AI Technologies
created our Industrial Revolution; AI's advances were all other Focuses on the enhanced
performance of technology and the evolution of Industry 4.0. This technological advancement on
AI, AI is about human-machine interaction, and changing the logic of our live word life &
working system and transforming the quality of human life. The adoption of AI results in a world
that is smart and innovative. Route and traffic mapping via Google Maps, travel pricing by Uber
and Laft, friends Tag suggestions on Facebook, spam filters in our emails, online shopping and
recommendations for cancer detection and there are just a few examples of AI technological
innovations that make our lives easier. The incredible speed with which AI is entering every
sector is forcing companies to enter the competition to create an AI company. Former vice-
president and chief scientist of Baidur; “Like electricity transformed almost everything almost
100 years ago today,” said Korserra. It's really quite hard to think that AI will transform in the
next few years. “As a scientist and an AI entrepreneur, he has expertise in industry as well as
academia, so attention needs to be paid to the broader impact of AI on governments,
communities, organizations and individuals. This paper focuses on 3 influential academic
achievements and innovations in AI, its influence on global markets Discuss business relevance
with AI, Day by day Research plays an important role in innovation and new technology
development AI base system and software. So we see that AI based Research and innovation
processes result in economic development by developing new markets and improving existing
markets drives economic dynamics; the most visible form of innovation. Thus, AI based
innovation is the first major driving force of economic dynamics and our modern word system.
So that's why Finally, world teachgaint and tech industry day by day working on advance the AI
system and working to influence our modern and Advance human world by using AI system for
make their life more easier and also day by day they try to innovative lots of more AI base
product as like Google innovative a home robot assistance based on AI system. Our research
helps to know about the AI system more beautifully and help to influence some people and tech
industry giants to work on AI systems more and more and use this system more beautifully and
innovate something more creative for us.
 Rationale

Why we have chosen this particular research.

Basically we chose AI for our research purpose ,Because of that AI is the latest system in the
world and day by day AI system uses are increase and people want to know about that topic
information, and also AI based Facebook commercial feature is one of the latest innovation in
this world which help our business and also our commercial work.. As we see in AI uses of
every sector and every type of work. so that is why we chose AI for our research purpose..

What question we want to answer.

1. What are the reasons for the significant growth of today's AI?
2. How do technology companies innovate their products and services based
on Ai like Facebook?
3. How is Facebook able for your commercial work

How we will find the best source.

We find our information on AI based product user and also Facebook user and also facebook
commercial feature users.

Literature Review

For growing and developing countries, worldwide companies have been trying to operate its
business successfully by using AI systems and from the beginning of the 2000 centuryAI is
going day by day becoming more important for us. Worldwide companies are increasing their AI
based research and innovation from customer satisfaction , our analysis we found, almost all
customers and sectors are satisfied with the uses of AI based product and service which is going
day by day more standard. As like if we talk about AI based product Facebook service .Then we
see that Facebook make how much impact on our daily life and also how the facebook change
our communication process which is also based on AI, and facebook continually doing a
research on AI so as a result they come with her new commercial work feature which is also
based on AI.and know by using this Facebook and her feacutere help us to make our life easier
compare before its innovation which credit also go to AI system, If we see then we find that not
only facebook ,now every sector are doing here work by take a help of AI system, which make
our work more perfect and beautiful with decrease our working time which save our money ,
because time is money.

Objective of the Research

The information obtained from the above three-dimensional analysis will provide
better Understanding the true current degree of innovation, integration, application
and subject matter The impact of AI on business. In conclusion, the above analysis
provides the answer The following questions: - AI is a 70-75-year-old technology
that did not affect society until the last decade. Our objective is to find this thing
that is

● Mention the significant growth of today's AI system

● The technology companies try to innovate their products and services based
on AI like Facebook.

Objectives of the Research Approach to the Problem

We are trying to give an essential which is about the adaptation of Artificial
intelligence for real-time used in any work to conduct it every short time with
perfection.We try to mention here the main difference between before and after Ai
innovation, Because before AI technology including our working process is too
hard to do something in a short time, so those day we need to do some long time to
process of any selected work, After Innovation the AI system we don't think any
work to do within a short time without using Ai as the reason is it make our
working system more advance and easier with fast speed And also we talk about a
innovation Facebook which working the bias of AI system and its new feature and
use for commercial purpose.
 Methodology of the Study

Type of Research:
We have applied “Exploratory Research” to conduct the report. This includes the methods of
data collection And the sources of the data or information of the research.

Basic Research Method

Research method is the blueprint for empirical work that guides the research work that guides the
researcher in a scientific way towards the achievement of the objectives. The major
characteristics of AI today growth and AI based product Facebook and Facebook commercial
feature users have been identified by using descriptive research design. The major factors
affecting demand for AI and their usage pattern have been identified by using causal research
methods. This section has described the basic research plan of the study. It has specified all the
procedures necessary to solve the research questions and hypotheses. The basic research method
in this study will be the survey method. An observation method will not produce expected
results. As experiment study is costly so it will not be undertaken.

Sources of Data
We have collected data from the AI based product and Facebook commercial feature users

Primary data sources:

Data originated by the researcher for the specific purpose of addressing the research problem. All
the necessary information is collected by using Google Form and Excel and we are collected our
data by using open and closed ended question which based on our research purpose,

Data collection procedure:

We have used both qualitative and quantitative methods. We have collected our data for this
report in two ways. We collected primary data through surveys and for doing the survey we have
prepared a questionnaire on AI system Growth and AI based product Facebook and Facebook
commercial features.

Questionnaire
We have collected data for this report in two ways which are collected by Google Form. The
questionnaire was conducted based on primary, Primary data collected through interviews and
questionnaire surveys. Structured questionnaire containing both type open and closed ended was
used. A survey through a standardized questionnaire was conducted to collect both quantitative
and qualitative information from the AI system and product user

Sampling procedure:
First we collected primary data through survey and for doing the survey, we have prepared a
questionnaire on AI today growth and AI based product Facebook with Facebook commercial
feature After that we observed the behavior of AI system and basid product Facebook and its
commercial feature users.
Sample size:
The sample size in our report is 32 customers, because of the time limitation of our research.

Data analysis and reporting

Quantitative and qualitative data were collected and analyzed according to acceptable standards
of practice. Different tables and graphs were used to make the data meaningful
.
Research Technique
Frequency distribution and Percentage are used to analyze the data.

Data Analysis and Interpretation

After collecting all the necessary data, they are analyzed in the following ways, The
process of data collection, organizing and analysis is not always a simple, sequential
process; Sometimes a preliminary analysis of a data set asks us to look at the data in
another way, or even go backwards and collect additional data to examine the
hypothesis that has arisen. Data analysis is the process of interpreting the information
we collect, organize, and display in the form of a table, bar chart, line graph, or other
presentation. We have used some software to analyze our collected data. These are the
names of our software Google Docs and Google Excel and Google Excel. It helps us to
display graphical representations such as tables, pie charts, and some statistical
measurements such as averages, frequencies and percentages. I used Mid to find
different relationships with. All these analyzes will be done using Google Forms and
Excel.

▪ What are the reasons for the significant growth of today's AI?

What are the reasons for the significant growth of today's AI?
option:- Advanced computing Only for online business Other:
architecture

Result percentage 78.1% 18.8% 3.1%

▪ How technology companies innovate their products and services based on AI like
Facebook?

How technology companies innovate their products and services based on AI like
Facebook?

Option Strongly Disagree Natural Agree Strongly

Disagree Agree

Result 3.2% 12.9% 12.9% 12.9% 58.1%

percentage:-
▪ How is Facebook able to help your commercial working processes by their feature?

How is Facebook able to help your commercial working processes by their

feature?

Option:- By Advertising your By Promoting

Business

Result percentage :- 51.6% 48.4%

Findings
After analyzing overall performance of today AI Growth and AI Based product Facebook We
have identified some sort of issues which are given in below
Day by day AI uses growth is increasing. Artificial intelligence can dramatically improve the
efficiencies of our workplaces and can augment the work humans can do. When AI takes over
repetitive or dangerous tasks, it frees up the human workforce to do work they are better
equipped for tasks that involve creativity and empathy among others
There are many Important of AI uses. It might be easier to state what part of our modern society
artificial intelligence (AI) hasn’t touched to show how important it is to our daily lives, business
operations and society.
Understand the need for Increase the AI based research. Significant new products, services and
capabilities enabled by AI include autonomous vehicles, automated medical diagnosis, voice
input for human-computer interaction, intelligent agents, automated data synthesis and enhanced
decision-making.

We find the user friendly AI based Product ( facebook). Artificial Intelligence relies on good
data. Facebook sits on a goldmine of data, and it makes no mistake in recognizing it.
We find how AI makes our life easier and create a great impact on our daily life. Artificial
Intelligence makes our lives more efficient every day AI powers many programs and services
that help us do everyday things such as connecting with friends, using an email program, or
using a ride-share service.

Recommendation
1 we need to increase our AI based research
2 Influence the people to increase the uses of AI based product,
3 Facebook add her own payment system for commercial use
4 Facebook need More Optimization

Conclusion

The growing and developing AI system helps us to make our digital world and also make digital
Bangladesh industrial and other sectors, our personal life have proven themselves as an active
partner in national development. AI has been trying to operate its business successfully in
Bangladesh By using facebook ecommerce features. From customer satisfaction analysis we
found, almost all customers are satisfied with the AI growth and innovation and also facebook
commercial features.

Reference
We are see their data for understand our work and receive a short summaries,
our source :
1. we collect our all data from our ssurve paper
2. Facebook shop ( canvas of style , Buy of sale etc)
3. google open resources blog website old research
4. Mainly we are collecting our all information and data in our own resources
and ideas which I follow in our class lecture.
 “Appendix”

Questionnaire for survey

Dear respondent, I am conducting a sample survey on “Customer satisfaction of debit card
regarding to
marketing mix in Janata Bank.ltd” to prepare a report I need the following information. I am
ensuring you that
I will use this information only for the purpose of writing my report. Please fill in the
questionnaire Thank you.
1. NAME *
2. Age *
3. Education level
❏ Bachelor Degree
❏ Master Degree
❏ PhD Degree
❏ Other:
4. Gender *
❏ Male
❏ Female
5. Occupation
❏ Undergraduate student
❏ Post graduate student
❏ Ast.Professor
❏ Asso.Professor
❏ Other:
6. Do you know about AI?
❏ Yes
❏ NO

7. Can you agree that modern technology companies accept this AI system properly?
❏ Yes
❏ No
8. What are the reasons for the significant growth of today AI?
❏ Advanced computing architecture
❏ Only for online business
❏ Other:
9. Why is AI so important today?
answer:-
10. Can AI systems be the latest and modern feature for use as a technology?
❏ Yes
❏ No
❏ Other:
11. Can you agree that AI systems are used in every work?
❏ Agree
❏ Disagree
❏ Neutral
❏ Strongly Agree
12. Can our world technology company continue doing their research about AI?
❏ Agree
❏ Disagree
❏ Neutral
❏ Strongly Agree
❏ Strongly Disagree

13. Do technology companies innovate their product and services based on AI?
❏ Yes
❏ No
❏ Other:
14. Do you agree that AI makes our daily working process easier and faster?
❏ Yes
❏ No
❏ Other:
15. Do you believe that AI will lead our future world?
❏ Yes
❏ No
❏ Other:
16. Do our online shopping base use AI?
❏ Yes
❏ No
❏ Other:
17. Do you like to use the Facebook app?
❏ Yes
❏ No
❏ Other:
18. Is Facebook use AI technology?
❏ Yes
❏ No
❏ Other:
19. Do you believe that Facebook is one of the products of the revolutionary innovation of an
AI system?
❏ Agree
❏ Disagree
❏ Neutral
❏ Strongly agree
❏ Strongly disagree
20. Can our modern world accept Facebook app properly?
❏ Agree
❏ Disagree
❏ Neutral
❏ Strongly agree
Strongly disagree
21. Do you know about the Facebook app commercial working feature?
❏ Yes
❏ No
❏ Other:
22. Do you promote your business by using the Facebook app?
❏ Yes
❏ No
❏ Other:
23. Do you know that the Facebook app has the world's best and advanced product
service feature marketing and advertising platform?
❏ Agree
❏ Disagree
❏ Neutral
❏ Strongly agree
❏ Strongly disagree
24. What is the best reason that you think you will use the Facebook app for your own
business
❏ Increase yourself
❏ Best promotion
❏ Good response for communication
❏ All of that
25. How is the Facebook app able to help your commercial working processes by their
feature?
❏ By promoting
❏ By advertising your business

----------------------------------- THANK YOU ------------------------------------