ANANTARUPA DECK

2021

ALL RIGHT RESERVED BY ANANTARUPA STUDIOS.2021. NO PART OF THIS PROPOSAL CAN BE REPRODUCED/COPIED/TRANSMITTED WITHOUT THE PRIO R CONSENT.
COMPANY INTRODUCTION
Anantarupa is a game developer founded in
2011 based in Jakarta, Indonesia. We have 8
years of experience in providing B2B service
business for custom game, AR and VR.
Our dedicated and passionate team members
are consist of 8 divisions with total 55 people
and keep growing. Each of our team have
expertise and experiences for more than 8
years of game and tech development, always
Member of pursuing new skill levels.
Creative Industry
Association
In 2018, We decided to upscale our business
from game service company to IP game
company starting with esports game
development, Lokapala MOBA game.
IVAN CHEN
Founder & CEO
Ivan founded Anantarupa with
his passion in culture and
storytelling, to creates concept
for IP game and initiates creative
industry collaborations.
He is an active startup mentor
and advisory for several
Ministries of Indonesia and the
President of CAKRA Association
DIANA PASKARINA
Co-founder & COO
As a co-founder of Anantarupa,
Diana manages daily team’s
operation and production and
to assist in the business
development.
 OUR PORTFOLIO

GAME

AR

VR
 OUR ACHIEVEMENT
The 1st VR Museum in The 1st VR Tourism Platform in The
The 1st AR Museum in The World
Southeast Asia World

Jakarta, ARhibition 2012 Las Vegas, CES 2016

 OUR VISION
“We have 8+ years in game,
AR and VR B2B business, To b e c o m e t h e l e a d i n g I P d e v e l o p m e n t c o m p a n y i n
Indonesia with cutting edge technology and concept
however our greatest
strength is in IP
Development” • We developed Lokapala as an IP. In the future we will have
derivative business for movies, toys, and comic.

• This is the right momentum for us to enter esports trend.

• Game market and esports trend is growing especially in

Southeast Asia. We choose MOBA game with the highest
demand as esports game.
GAME IS RAISING EVEN DURING PANDEMIC
INVESTMENT AND ACQUISITION IN GAME INDUSTRY IS
RAMPING UP
 GLOBAL GAME REVENUE 2020

$175.8 Bn Esports is just a tip

Game Revenue
$1.1 Bn Esports Revenue
of an iceberg,
a game industry
iceberg
 INDONESIA GAME MARKET 2020

#16
Game Market
Worldwide

275M

111M

1.74B
• 79% Mobile Game
• +32.07% YoY Source:
Statista
Newzoo 2020, EF EPI 2020
 ESPORTS GAME MARKET

• In SEA region, Indonesia is the largest and fastest growing

More than 1/3 of Indonesia market
population play mobile games
• MOBA has the highest demand for esports game, but there
are only few titles available and no local/regional game.
Growth of Indonesian Mobile Gamer
(in Million)

120
100
100

80 MOBA
60 FPS
60 50
RTS

40 zzzzzzz Other

20

0
2016-2017 2017-2018 2018-2019 2019-2020
According to a report entitled “The Power of Mobile Gaming in
Indonesia (2018)” by POKKT
 PROBLEM AND CHALLENGES

Indonesia Game Market Grows 350% In 3 Years

Indonesia game
2015 2016 2017 2018
market grows 350%
#24 #17 #16 #17
$321M $704.4M $880M $1,130M in 3 years, 99% of
the revenue come
INDONESIA GAME REVENUE from foreign game
0.2% and creates national
trade deficit
Local game

99.8% Foreign game

 *

*Post- funding development

 LOCAL MARKET ACCEPTANCE

National Esports Tournament Government Support National Esports Tournament

PON pertama diselenggarakan di Surakarta untuk
menunjukkan kedaulatan Indonesia di mata dunia.
Hadirnya Lokapala di PON XX Papua menjadi
langkah awal bahwa Indonesia juga berdaulat di
dalam industri gim Esports.
#Lokapala #JiwaKsatriya #Indopride
Lokapala dipertandingkan di Piala
Presiden Esports 2021 merupakan
bukti langkah awal dukungan
pemerintah terhadap game Esports
lokal

Lokapala masuk dalam

kalender esports tournament
yang diselenggarakan oleh
ESPL Indonesia
 PUBLISHING IN INDONESIA

1.8M+
Downloads (Indonesia)

150K
Monthly Active User
• Player age 10+
• 60% male, 40% female
• Spending per month IDR
5,000 – IDR 50,000

Current publishing region: Indonesia Targetting Mid-Low

Next publishing region: Southeast Asia and India gadget specs
UPCOMING EVENT: LOKAPALA FOR PON XX
• Currently in Alpha test
• Ongoing production for Close Beta in September
• Open Beta in November/December
CURRENT STATUS

• Total funding raised $550,000 for seed round, invested 100% for Lokapala game
development.
• Aiming to get Pre series A funding to complete Lokapala for monetization and
publishing in South-East Asia
• Preparing monetization feature and contents, including NFT / blockchained assets.
• Initiator for creative industry (esp. game) ecosystem in Indonesia along with local
partner and supports from government

• Publish only in Indonesia, total downloads >1,6 million, rating 4.0

• Monthly active player > 150,000 (organic)
• Current active production: mainly for monthly update for skin and characters
• Development for new features and monetization are scheduled after funding
• Preparing for PON esports tournament, Piala KONI tournament, and Piala Presiden
2022
• Preparing to publish (or co publish) to SEA and India
• What to explore: IP Brand endorsement, IP collaboration on movie/merchandising.
 ANANTARUPA FUNDRAISING
Seed round investment by
2019 $550K of $1,5M
Alfa Momentum Indonesia

2021 $3M Open Pre-series A round

For 25% Anantarupa Shares

iOS Esports feature Visual Improvement Social feature Content update

 OUR TARGET

• To complete game development features by 2022

• Publishing Lokapala to India by end of 2021
• Publishing Lokapala to SEA in 2022-2023
• Starts monetization by 2022
• Reach 10 million downloads by 2022
• Preparing IP business for Lokapala (movie and merchandise)
 COST ALLOCATION

5%
20%
USE OF FUND
25%
15%
o Expanding the team to reach proper capacities:
scaling up to 90 people
35%
o To develop major features for monetization and
gameplay for Lokapala
o To prepare co-publishing in SEA countries:
Tech Development Marketing
Vietnam, Philippines and Thailand.
Content Development Capital o 18 months of operations.

Operational
 LOKAPALA TIMELINE*

July 2019 May 2020 April 2021 May 2021 August 2021 November 2021 2022

Development Soft Launch for Preparing Lokapala for Preparing for SEA • Starts Publishing to India Start Publishing to SEA
Phase 1: Basic Indonesia, National Esports & India • Next Development: (co-publishing)
Features published by Tournament Publishing Social Features, Content
Oolean Games for Monetization and iOS
Version

Starts
Monetization
Starts Development
Phase 2

*Note:
• Funding is required to accelerate next development features to prepare
for monetization
 BUSINESS MODEL AND REVENUE STREAM

Heroes unlock, skin,

1 gaccha/mistery box, gold/exp
boost packages
NFT-based Monetization Item

1 2
2 Shares from tournament ticket
pass
In App
Purchase
Esports
Tournament

Additional Revenue Stream from

3
3 Sponsors (Brand) for sponsorship
Event
Sponsorship
an event

4
Additional Revenue Stream from
Sponsors (Brand) for Advertising 4
Advertising
in the game
6 5
IP Licensing
5 Additional Revenue Stream from
Merchandising
Merchandising

6 Toys, Film, Animation, Comic

 REVENUE PROJECTION

Year 2022 Year 2023

Indonesia SEA+India
Publisher per game 1 1

Esports Game released 1 2 Indonesia ARPU

Target user 10,000,000 50,000,000
in 2019 is USD
14.55,-
ARPU $2 $4

Total Revenue $20,000,000 $200,000,000

 Diana Paskarina
diana@anantarupa.com