VI.

Market and Sales Strategy

Market Objectives

The entrepreneurs came to the conclusion that the best way to compete in the local

market was to establish a print-on-demand business. FinMan is a print-on-demand business that

will become well-known among customers and clients for giving white-label items a designs that

are completely unique.

Over the course of twelve (12) months, the business should be able to:

 Be one of the best print on demand businesses in the area in terms of client growth and

good feedback.

 Produce and provide products that consumers will love and support, as this will

encourage them to return.

 Maintain a welcoming environment for both clients and customers.

Market Position and Competitive Advantage

Finman, a business that specializes in print-on-demand, is set apart by the fact that they

have two sustainable competitive advantages that help them in the local market. The first

advantage is a vast collection of graphic design templates to choose from. FinMan is able to

provide an incredible variety of choices since the business has developed strategic partnerships

with other businesses that already own graphic design libraries. Its second competitive advantage

is that they are a user-friendly organization that is willing to follow market trends as well as the

needs of their clients and customers. In addition, entrepreneurs came to the realization that they

needed to provide an inventory for clients that walked in.

Target Market

The following categories make up FinMan's target markets:

 Adolescence, which encompasses individuals between the ages of 13 and 19.

 Young adults and adults between the ages of 20 and 40 who are young professionals who

generate income for themselves and their families.

Secondary target market include the following:

Schools and educational institutions - demand bulk purchases for events and clothing needs.

Examples include are the designs for: intramural shirts, which are needed for practically all

students, school fair shirts, the purchase of school organization clothes, school varsity shirts for

sports, and others. Schools and educational institutions will be a source for large purchases

Businesses – FinMan are able to most likely provide businesses with items such as team building

shirts, corporate shirts, company souvenirs, and giveaways. The fashionable designs offered by

FinMan would be the main attraction for clients to consider doing business with us. Because of

FinMan’s large collection of designs and talented design team, it will be simple to provide a

range of design options at competitive pricing.

Special Events - special events, such as weddings, birthday party celebrations, debuts, concerts

have the potential to be a source of income for the business. FinMan will offer designs for t-

shirts for the purpose of theme attires, souvenirs, gifts.