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  • Project Proposal ECSM

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    ROSALIN DASH
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    DR2S2 is proposing a digital marketing strategy to help the clothing brand SHE REGALIA by DARSHANA GUPTA expand its reach beyond local acquaintances. The proposal outlines using SEO and social media marketing techniques on platforms like Facebook and Instagram to increase brand visibility and sales. Specifically, the plan is to optimize posts, hash tags and content to engage more users and drive traffic from search engines. The target audience is female social media users aged 18 to 55 across India. Key stages of the plan include setting up social media pages, deciding a content strategy and regularly posting with final analysis of growth.

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    DR2S2 is proposing a digital marketing strategy to help the clothing brand SHE REGALIA by DARSHANA GUPTA expand its reach beyond local acquaintances. The proposal outlines using SEO and social media marketing techniques on platforms like Facebook and Instagram to increase brand visibility and sales. Specifically, the plan is to optimize posts, hash tags and content to engage more users and drive traffic from search engines. The target audience is female social media users aged 18 to 55 across India. Key stages of the plan include setting up social media pages, deciding a content strategy and regularly posting with final analysis of growth.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    15 views3 pages

    Project Proposal ECSM

    Uploaded by

    ROSALIN DASH
    DR2S2 is proposing a digital marketing strategy to help the clothing brand SHE REGALIA by DARSHANA GUPTA expand its reach beyond local acquaintances. The proposal outlines using SEO and social media marketing techniques on platforms like Facebook and Instagram to increase brand visibility and sales. Specifically, the plan is to optimize posts, hash tags and content to engage more users and drive traffic from search engines. The target audience is female social media users aged 18 to 55 across India. Key stages of the plan include setting up social media pages, deciding a content strategy and regularly posting with final analysis of growth.

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    © All Rights Reserved
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    of 3

    DIGITAL MARKETING PROPOSAL

    DIGITAL MARKETING PROPOSAL

    OBJECTIVE
    DR2S2 is a team who is keen to provide expertise in digital marketing on platforms like
    Facebook as well as Instagram. We help strengthen a brand’s visibility online by creating
    customized digital marketing strategies that align with the client’s business requirements.
    We aim to increase your reach as well as sales to a wide range of customers by using
    optimum Search Engine Optimization techniques along with the critical algorithmic studies
    of those platforms.
    Our Team:
    We proudly introduce our team that has been involved throughout hard work, grit, and
    brilliance.
    Debasmita Mishra
    Ravi Marik
    Rosalin Dash
    Sanjoli
    Shilky Verma.

    PURPOSE
    SHE REGALIA by DARSHANA GUPTA is a clothing brand which deals with different
    categories of Designer Couture such as Designer Dresses, Gowns and Lehengas. The brand
    is based in Delhi but aims to gain the reach throughout India. In this Digital era, our team
    would like to make this Vision possible with our effective Digital marketing strategies.
    We have studied the client page and the reach is good but still limited to acquaintances and
    local group of people. However, we have found the solutions and methodologies about how
    to proceed so as to create the brand’s presence in a global level.  
    We will be using the following services so as to fulfil our purpose:

    1. SEO
    We will help implement the latest SEO techniques (such as optimize the posts using
    relevant keywords, hash tags, and more) that will enhance the account’s visibility in search
    engines.
    2. Social Media Marketing
    We will create content that help’s the client’s products gain visibility on various social
    media channels and platforms such as instagram and facebook. We can design attractive
    DIGITAL MARKETING PROPOSAL
    posts, polls, stories to increase the engagement of audience with the page.

    TARGET AUDIENCE
    Our target audience would be mostly female population using the social media belonging to
    the age group of 18 to 55years.

    PLAN OF ACTION

    TIME LINE
    SLNO STAGES TIMELINE(approx)
    1 Meeting with the client
    2 Creation of Social Media pages
    3 Decision on content strategy
    4 Posting on Social Media account
    5 Final growth analysis

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