1. What is social marketing?

Social marketing is marketing designed to create social change, not to directly benefit a
brand. Using traditional marketing techniques, it raises awareness of a given problem or
cause, and aims to convince an audience to change their behaviors.
So, instead of selling a product, social marketing “sells” a behavior or lifestyle that
benefits society, in order to create the desired change. This benefit to the public good is
always the primary focus. And instead of showing how a product is better than competing
products, social marketing “competes” against undesirable thoughts, behaviors, or actions

Social marketing is commonly used for causes like: health and safety (anti-smoking, anti-
drug, promoting exercise and healthy eating); environmental causes (anti-deforestation, anti-
littering, endangered species awareness); and social activism (anti-bullying, finding gender
stereotypes, illuminating struggles that people of color, people with disabilities, etc. face,
then inspiring people to fight against mechanisms that create inequality).

Social marketing is a technique of building a business using various social media

networks. For instance, videos and blogs that gives exposure to your company.

2. What are the aspects of social marketing?

 PARTICIPATION
Social marketing encourages contributions and feedback from everyone. It includes
delivery of ideas at the time of online conversation. It tries to bridge the gap between
companies and audience. With all the new channel of social media, people are
enjoying this process of participation.
 OPENNESS
Social marketing success requires honesty, transparency and authenticity. You
should maintain a trust-worthy relationships with your customer. One fake or negative
comment can destroy your online reputation.
 BUILD RELATIONSHIPS
Social marketing is a two-way communication channel. It requires participation from
both companies and customers. As a business owner, it is important to make good
connections with your target audience. Online conversations through various social
media tools happen in real time with real people. You get a chance to interact with
your target audience and you can answer to their queries.
 RELIABILITY
To make profile reliable, you need to consistently show your online presence.
Effective social media marketer visits their targeted sites regularly. They also get
involved with new users and promote their products. They talk to their target
audience on a regular basis.
 BUILD COMMUNITIES
Social marketing sites allow you to build communities quickly, this helps you
communicate more effectively. Communities share common interests, such as a love
of photography, a political issue or a favorite TV show. These communities help you
to know about your target audience. You can also support other communities which
you think are good for your business.
 CUSTOMER SERVICE
 It is very essential to take care of your customers. Social media networks are all
about helping each other. It is about providing value to your customers, not just
promotions.
 AVOID SPAMMING
Don’t give importance only to promoting your links. Also share insightful content
about your company. Do not send the same message to your community again and
again, it works as a spam and it may irritate your customers.

3. What is social media marketing in Education?

Social media marketing in education is a component of every type of communication
like email, social networks, microblogging, text messaging, webinars, document sharing,
video and music sharing and many others.
Social media is not going away: teaching and learning are becoming more
personalized and more technology-driven; the pace of information and innovation are
accelerating.
Creating and managing an effective strategy for building community and engaging
with customers takes some time, research, and planning – but it is well worth the effort. You
can often repurpose existing content like case studies, white papers, e-newsletter articles,
lesson plans and webinars to deploy via your social channels.
Educators are going online to participate in communities that help them find
information and resources, provide professional development, and give them a place to
support each other in coping with the changes and challenges in education.

4. What are the objectives of social media marketing?

The goal of social marketing is always to change or maintain how people behave –
not what they think or how aware they are about an issue. If your goal is only to increase
awareness or knowledge, or change attitudes, you are not doing social marketing.
Create and curate content. To stay afloat as a social media marketer, you need to
invest time in content creation and curation. Know your audience well. Be ready to
do content marketing day in and day out. This means knowing when to show off your own
content and when to highlight someone else’s—perhaps praising your own product, service,
or content, too.
Drive traffic. Since social media users interact with major social media sites so often,
using these platforms to direct traffic to your own site can really help boost your overall
engagement and sales of new products.
Encourage lead generation. Potential customers are also potential social media
followers. Tailor your social strategy and marketing efforts toward creating social media
content people love to share with their friends and family. If their loved ones give you a
follow, you’ve just earned the ability to market to them directly, too—without any buffer—for
the foreseeable future.
Increase brand awareness. Your social media presence is where you have a real-
time opportunity to define your brand hour by hour, minute by minute, even second by
second. Each social media post you put up does more to help acquaint people with your
brand’s unique personality.

5. What are the advantages and disadvantages of social media in education?

Pros of using social media in education
1. Educational Tool
Today’s learners are confident in social networking technologies. Teachers can take benefit
of this understanding to improve students’ learning. Using social media websites, educators
can create meaningful dialogue, foster collaboration, exchange ideas and boost student
interaction.
2. Increase student collaboration
Social media provide a platform for learners to simply interact one another about school
assignment and projects. Social media is an operative method to upsurge students’
engagement in the learning process and improve their communication skills. Children who
hesitate to raise their hand in class may feel more comfortable expressing themselves online
platforms like Facebook, YouTube or Twitter.
3. Encourage student partnership
Students who cannot attend class regularly may able to express their opinions using social
media. Even if this cannot entirely swap class participation but it can support to increase
students’ assurance and inspire them to find their voice
4. Homework Help
When learners have doubts about an assignment or project they can simply post a message
requesting if anyone can help. They are also able to write exact queries to the teacher that
other students also can see. This enables the entire class to have access to the response
from the instructor.
5. Preparing students for future
When students will enter the workplace, it will very important to use a social network and find
employment. Through LinkedIn, students can start a professional web presence, research a
company and link with other job seekers and employers. Students should keep an eye on
professional organizations on Twitter and Facebook to stay updated on new prospects and
significant changes in their field.
Cons of using social media in education
1. It can be an interruption
It is the biggest disadvantage of using social media in the classroom that it can distract
students from the study. Social media platforms like Facebook can turn away students’
attention from what is happening in the class and it affects the learning process.
2. Cyberbullying
At one side, social media offer a great way for students and teachers to connect, on the
other side; they can be a weapon of malevolent behavior. Social media makes it easier for
students to abuse or bully their peers or even their teachers.
3. Posting Unsuitable Content on Social Media
This is one of the major reasons social media is not permitted in schools because it is very
challenging to keep eye on students how they use social media.  A student can post inapt
content which would be distracting and harmful to students.

4. Lack of head-on Communication

Some educators are worried that although real-time online stream creates a safe platform for
learners to express themselves yet, students are missing valuable lessons in real-life skills.
For personal relationships and social life, students need to be required to be efficiently
expressing them and join with others.
These are some advantages and disadvantages of using social media in the education
sector, so the question is should social media allow in education? There are some negative
impacts of using social media but still, social media can be used for educational purposes.
So, it is suggested that do your research and make a plan before allowing social media to
your students in the classroom.