LOWELL: STRAIGHT FROM THE HEART OF 3 SECONDS

THE LITTLE HONGKONG OF THE

SOUTH.
CRESIA: WE BRING YOU THE TRUE 3 SECONDS
UPDATES, THE TRUE STORIES.
LOWELL: ONLY THE TRUTH AND 2 SECONDS
NOTHING BUT THE TRUTH.
ALL: THIS IS DXRZ 1 SECOND
ARCHIEL: BROADCASTING LIVE FROM 4 SECONDS
THUKURAN TECHNICAL
VOCATIONAL HIGH SCHOOL
NEWSROOM.
CRESIA: GOOD AFTERNOON 3 SECONDS
PHILIPPINES!
LOWELL: GOOD AFTERNOON TUKURAN! 1 SECOND
LOWELL: FOR THE HEADLINES 1 SECOND
CRESIA: FOR THE INTERNATIONAL 5 SECONDS
NEWS, WHAT IS MASS
COMMUNICATION ALL ABOUT?
HERE’S NORHANA MACA-ALIN
DIANGGAL FOR THIS REPORT.
NORHANA MASS COMMUNICATION IS THE 1 MINUTE
PROCESS OF IMPARTING AND
EXCHANGING INFORMATION
THROUGH MASS MEDIA TO
LARGE SEGMENTS OF THE
POPULATION. IT IS USUALLY
UNDERSTOOD FOR RELATING
TO VARIOUS FORMS OF MEDIA,
AS ITS TECHNOLOGIES ARE
USED FOR THE DISSEMINATION
OF INFORMATION, OF WHICH
JOURNALISM AND
ADVERTISING ARE PART. MASS
COMMUNICATION DIFFERS
FROM OTHER TYPES OF
COMMUNICATION, SUCH AS
INTERPERSONAL
COMMUNICATION AND
ORGANIZATIONAL
COMMUNICATION, BECAUSE IT
FOCUSES ON PARTICULAR
RESOURCES TRANSMITTING
INFORMATION TO NUMEROUS
RECEIVERS. THE STUDY OF
MASS COMMUNICATION IS
CHIEFLY CONCERNED WITH
HOW THE CONTENT OF MASS
COMMUNICATION PERSUADES
OR OTHERWISE AFFECTS THE
BEHAVIOR, THE ATTITUDE,
OPINION, OR EMOTION OF THE
PEOPLE RECEIVING THE
INFORMATION. THIS IS
NOHANA MACA-ALIN
DIANGGAL REPORTING FOR THE
TRUE RADIO!
LOWELL: FOR THE LOCAL NEWS, WHAT IS 5 SECONDS
THE TWO TYPES OF MASS
COMMUNICATION? HERE’S
ARCHIEL BUTON FOR THIS
REPORT.
ARCHIEL: THE TWO TYPES OF MASS 50 SECONDS
COMMUNICATION ARE MICRO
MASS COMMUNICATION AND
MACRO MASS
COMMUNICATION. MICRO-
MASS COMMUNICATION: IN
THIS TYPE OF
COMMUNICATION, WE
COMMUNICATE WITH SMALLER
NUMBER OF PEOPLE SUCH AS
PROFESSOR TO HIS STUDENTS.
USUALLY THIS TYPE OF MASS
COMMUNICATION DOES NOT
REQUIRE ANY CHANNEL FOR
CONVEYING MESSAGE TO THE
AUDIENCE. MACRO-MASS
COMMUNICATION:
IN THIS TYPE OF MASS
COMMUNICATION, WE
COMMUNICATEWITH A LARGE
GROUP OF PEOPLE. WE
COMMUNICATE FOR
CONVEYING OUR MESSAGES TO
THE LARGEGROUP OF PEOPLE
THROUGH RADIO, TV,
MAGAZINES AND POSTERS. IN
THIS WAY SENDER ALWAYSUSES
CHANNEL FOR
COMMUNICATION BECAUSE
COMMUNICATION WITH LARGE
GROUP OF PEOPLE ISNOT
POSSIBLE WITHOUT ANY
CHANNEL. THIS IS ARCHIEL
BUTON REPORTING FOR THE
TRUE RADIO!

CRESIA: FOR THE NATIONAL NEWS, 5 SECONDS

WHAT IS THE IMPORTANCE OF
MASS COMMUNICATION?
HERE’S NORHANA MACA-ALIN
DIANGGAL FOR THIS REPORT.
NORHANA: MASS COMMUNICATION IS THE 1 MINUTE
MOST IMPORTANT SOURCE OF
INFORMATION TO THE MASSES.
IT KEEPS THE MASSES
ENLIGHTENED AND UPDATED
ABOUT THE HAPPENINGS ALL
AROUND THE WORLD.
WITHOUT VARIOUS MEDIUMS
OF MASS COMMUNICATION,
2021 WOULD HAVE BEEN A
DARK YEAR. EVEN DURING THE
ONGOING PANDEMIC, IT IS
ONLY THROUGH VARIOUS
MEANS OF MASS
COMMUNICATION THAT THE
WORLD WAS UPDATED ABOUT
THE THREAT THAT COVID 19 IS.
IT ALSO HAS A MAJOR ROLE TO
PLAY IN THE AUTHENTICITY OF
THE NEWS. IT IS THE
TECHNIQUE OF REACHING OUT
TO THE CORNERS OF THE
WORLD AND HELPING EVERY
 INDIVIDUAL FORM AN OPINION
OF THEIR OWN. MASS
COMMUNICATION ALSO HAS
AN IMPORTANT ROLE TO PLAY
IN GLOBALISATION AND
MAKING THE WORLD A
SMALLER PLACE BY KEEPING
EVERYONE CONNECTED TO
EACH OTHER. THIS IS NORHANA
MACA-ALIN DIANGGAL
REPORTING FOR THE TRUE
RADIO!
LOWELL: THIS HAS BEEN LOWELL JHON 2 SECONDS
QUILARIO
CRESIA: AND THIS IS CRESIA LUMAPAS 1 SECONDS
BOTH: SEE YOU AGAIN NEXT TIME FOR 5 SECONDS
ANOTHER FIVE MINUTES OF
NEWS WITH NO BIAS AMD
NEWS WITH NO EXCEPTION.
BOTH: THIS IS DXRZ, SIGNING OFF. 2 SECONDS