Technology and

Livelihood Education

(Industrial Arts)

Module 5:
Marketing Products
Technology and Livelihood Education (TLE) – Grade 6
Alternative Delivery Mode
Quarter 4 – Module 5: Marketing Products
First Edition, 2020

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authors do not represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer: Vanessa C. Corpuz

Editors: Edmond Mariano
Reviewers: Roger S. Tamondong
Management Team:
JENILYN ROSE B. CORPUZ, CESO VI
Schools Division Superintendent

MARIA TERESA A. NAMORO, Ed. D.

Assistant Schools Division Superintendent

EBINEZER O. BELOY
Chief, Curriculum Implementation Division

LEARNING RESOUCE MANAGEMAENT SECTION

HEIDEE F. FERRER, Ed. D.

Education Program Supervisor, LRMDS

Printed in the Philippines by Malaya Elementary School

Department of Education – National Capital Region – Quezon City
Office Address: Matahimik St., Barangay Malaya, Quezon City
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 6
Technology and Livelihood
Education

(Industrial Arts)

Quarter 4 – Module 5:
Marketing Products

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Introductory Message
For the facilitator:
Welcome to the Technology and Livelihood Education (TLE) 6 Alternative
Delivery Mode (ADM) Module on Marketing Products!

This module was collaboratively designed, developed and reviewed by educators

from public institutions to assist you, the teacher or facilitator in helping the
learners meet the standards set by the K to 12 Curriculum while overcoming their
personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.
In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

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For the learner:

Welcome to the Technology and Livelihood Education (TLE) 6 Alternative Delivery

Mode (ADM) Module on Marketing Products !

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

This module has the following parts and corresponding icons:

This will give you an idea of the skills or

competencies you are expected to learn in
What I Need to Know the module.

This part includes an activity that aims to

check what you already know about the
What I Know lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.
This is a brief drill or review to help you link
the current lesson with the previous one.
What’s In

In this portion, the new lesson will be

introduced to you in various ways; a story, a
What’s New song, a poem, a problem opener, an activity
or a situation.
This section provides a brief discussion of
the lesson. This aims to help you discover
What is It and understand new concepts and skills.

This comprises activities for independent

practice to solidify your understanding and
What’s More skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.
This includes questions or blank
sentences/paragraphs to be filled in to
What I Have Learned process what you learned from the lesson.

This section provides an activity which will

help you transfer your new knowledge or
What I Can Do skill into real life situations or concerns.

This is a task which aims to evaluate your

level of mastery in achieving the learning
Assessment competency.

In this portion, another activity will be given

to you to enrich your knowledge or skill of
Additional Activities the lesson learned.

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 This contains answers to all activities in the
module.
Answer Key

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.

2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instructions carefully before doing each task.

4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.

6. Return this module to your teacher/facilitator once you are through with it.

If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are not
alone.
We hope that through this material, you will experience meaningful learning and
gain a deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was designed and written with you in mind. It is here to help you
market products. The scope of this module permits it to be used in many different
learning situations. The language used recognizes the diverse vocabulary level of
students. The lessons are arranged to follow the standard sequence of the course.
But the order in which you read them can be changed to correspond with the
textbook you are now using.

The module is divided into three lessons, namely:

Lesson 1 – Applying creative packaging and labeling techniques
Lesson 2 – Applying technology-assisted and other means of product
marketing
Lesson 3 – Computing income from sales

After going through this module, you are expected to:

1. Apply creative packaging and labeling techniques

2. Apply technology-assisted and other means of product marketing
3. Compute income from sales
4. Value creativity in using technology tools and internet to promote and
market a product

What I Know

Read the following sentences. Identify the principle or concept being referred to or
described in each item. Choose your answer from the box below.

Technology Profit Packaging Sales

Packaging Marketability Project Plan Buyers
Expenses Consumers Entrepreneurs Assessment

____________________1. “Facilitate recycling and reduce environmental damage” has

become a fourth function of this in recent years.
____________________2. This contains important product information such as
contents, features, materials used, special care
instructions, etc.
____________________3. This is the quality of being ready to be promoted and sold in
the market.
____________________4. It makes marketing of products easily done by the sellers
and buyers.

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____________________5. The amount earned from the sales of products and/or
services after operating costs and expenses have been
deducted.
____________________6. It is the total amount of money received from the customer
in exchange for the product and/or service provided and
sold.
____________________7. It includes the amount spent to produce the product or
provide the service.
____________________8. They are the ones who purchase the products.
____________________9. More and more of them use technology to market their
products since it is more economical than having a
physical store.
____________________10. It is important not only to avoid wastage but also to ensure
marketability and saleability of the product.

Lesson

5 Marketing Products

Marketing products is an essential part of setting-up a successful business.

Marketing attracts prospects, prospects become buyers, and buyers provide profits.
Often new business owners find that their marketing strategies are not giving them
the result they want. Their efforts are not bringing them the customers, clients, or
sales they desire.
That’s where a marketing strategy comes in.

An important part of this lesson is a brief discussion on marketing a product using

technology tools.

What’s In

Have you been to this place?

What do you call this place?
What do you usually buy here?
How do you choose the things you buy if there are many choices?

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 Notes to the Parent / Guardian
You are requested to guide your child in answering this module.
We appreciate your cooperation for your child’s development and
learning.

What’s New

Look at the following logos. Are you familiar with them?

What tool/s do you use to access the following sites?
Do you prefer buying / purchasing products online? Why? Why not?

Did you experience buying / purchasing products online? Fill – in the table below.

No, if given a chance, I will buy the

Yes, I bought the following:
following:
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.

What is It

Packaging and Labelling

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Packaging and labelling are important because they add to the “marketability” of
the product. They are usually considered a part of the overall “marketing strategy”
to further promote a product. They may also be used in communicating the
product’s qualities to the consumers or clientele.

Functions of Packaging (by Lamb, Hair, and McDaniel, 2008)

1. Contain and protect the product
2. Promote the product
3. Facilitate the storage, use, and convenience of the product
4. Facilitate recycling and reduce environmental damage

Purpose of Labelling
1. Provide the necessary information about the product such as its
contents, features, instructions as to its usage, manufacturing
information, special care and safety information, and the like
2. Promote the product with the use of branding, and attractive, colourful
marks

Marketability – refers to a product’s saleability and fitness to be offered for

sale in the market
Use of Technology to Market a Product
Consumers nowadays spend most of their time surfing the Internet. Entrepreneurs
specifically use various social networking sites such as Facebook and Instagram
and other websites (e.g. OLX Philippines, Ayos Dito, Sulit) or applications (e.g.
Viber, Facebook Messenger) to reach their consumers. With the help of these
websites and applications, entrepreneurs are able to post pictures of their products
for free by making a personal account. Transactions between the buyer and the
seller may be done using chat, call, or text.

With today’s technology, marketing of products is easily done by both the sellers
and buyers who also make the products. More and more entrepreneurs use
technology to market their product since it is more economical than having an
actual store. Though it requires a gadget such as a computer or a smart phone and
internet connection, marketing is more convenient and hassle-free with the use of
technology.

Computing for Earnings

An entity that ventures into business has one ultimate goal: to earn a profit. The
continued existence of the business is highly dependent on the following factors:
1. Ability to sell products / or services;
2. Ability to keep operating costs and expenses down while maintaining
the quality of merchandise.
The formula for computing business is as follows:

Profit = Sales – Expenses

Profit – is the amount earned from the sales of products and/ services after
operating costs and expenses have been deducted.

Sales – the total amount of money received from the customer in exchange for the
product and/or service provided and sold.

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Expenses - includes the amount spent to produce the product or provide the
Service including the cost of:
1. labor
2. materials and equipment
3. packaging and labelling
4. marketing and promotions
5. damage to goods and spoilage
6. utilities (electricity, water, transportation, telephone, internet, etc.)
7. other expenses

What’s More

Using Microsoft Excel or a calculator, compute the business profit and fill-in the
blanks below.

You want to make a basic medicine cabinet and you decide to sell it with a 20%
mark-up in addition to your capital or cost of expenses.

Materials Cost
Wood (Palo China 1X5X10ft) Php 160.00
Sand paper (5pcs/10 each) Php 50.00
Nails (2” size -100.00/k) Php 50.00
Varnish (1 bottle) Php 40.00
Paint brush Php 20.00
Labor Php 25.00
Utilities Php 100.00
Total

Cost of item =_____

Mark-up (20%)
Cost of item X .20 =_____
Selling price
Cost of item + Mark-up =_____
No. of cabinets sold: 10
No.of cabinets sold x Selling price =_____ (SALES)
No.of cabinets sold x Cost of item =_____ (EXPENSES)
Total Sales – Expenses =_____ (PROFIT)

What I Have Learned

1. How can packaging and labelling help in the marketability of products?

2. How can you use technology tools and the internet to promote and market a
product?

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 3. How can you use technology tools and the internet to promote and market a
product?

What I Can Do

From the previous project that you made. Complete the table below and compute
your business profit.

Materials Cost

Total

Cost of item =_____

Mark-up (20%)
Cost of item X .20 =_____
Selling price
Cost of item + Mark-up =_____
No. of cabinets sold:
No.of cabinets sold x Selling price =_____ (SALES)
No.of cabinets sold x Cost of item =_____ (EXPENSES)
Total Sales – Expenses =_____ (PROFIT)

Assessment

I. Put a check mark ( ) if the statement is an importance of packaging and labelling

of products and put a cross-mark if it is not.

__________ 1. Increase marketability

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 __________ 2. Contain and protect products
__________ 3. Promote the product
__________ 4. Decrease saleability
__________ 5. Facilitate storage, use, and convenience of products

II. Read and analyze each item. Choose the letter of the best answer.

6. What is the importance of packaging and labelling products?

a. for aesthetic purposes
b. to add more price in the product
c. to show how creative the manufacturer is
d. to increase the marketability of the product

7. How do you describe marketability?

a. products marked down price
b. ability to build stalls in the market
c. ability of a product to be sold at a high price
d. the quality of being ready to be promoted and sold in the market

8. Which of these is the primary function of packaging?

a. covers the product
b. promote the products
c. facilitate the storage, use and convenience of the products
d. all of the above

9. Which one is the role of technology in operating a business?

a. aids in product research
b. aids in information analysis
c. aids in marketing a product
d. all of the above

10. Which of these is NOT the reason why an individual or group ventures
into the business?
a. to earn profit
b. to earn money
c. to gain popularity
d. to satisfy customers

Additional Activities

In your notebook, answer the following questions:

1. How would you display your management skills if the cost of materials
and your expenses have suddenly gone up?
2. How would you manage to avoid increasing your selling price?

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Skills Through TLE, 2006
Peralta, G., Arsenue, R., Ipolan, C., Quiambao, Y., Ariola, H., Borazon, E., Life
Reference
What I Know Assessment
I.
Packaging
Labelling
Marketability
Technology
Profit
Sales
Expenses
II.
Consumers/
Buyers 6. d
Entrepreneur 7. d
s 8. d
Project Plan 9. d
10. c
Answer Key
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