Basic Email Template

You may end up developing your own format and style for your lessons and
other newsletter issues. However, here’s a basic template you can swipe…

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[Identifier]
For example, “Jon Orana’s Small Business Tips”

Hi [First Name],

[Reminder of what was in the last lesson.]

If this is the first lesson, then welcome the subscriber to
the course and let them know what to expect in the upcoming
lessons.

[Quick summary of what’s in this lesson.]

Basically, share a benefit and whet the reader’s appetite so
that he keeps reading.

[Here you insert the actual lesson.]

You may include a soft sell for the product you’re promoting
within the actual lesson.

[Quick summary of what the reader just learned.]

You’ll also want to encourage the reader to take action.

[Soft sell for the product you’re promoting.]

Be sure it’s directly related to the lesson you just shared.

[Quick summary of what’s coming up in next time’s lesson.]

Again, whet the reader’s appetite so he’ll be excited for
tomorrow’s lesson.

[Sign your name.]

[Add contact information, such as your email address.]

[Add a P.S.]
This is a good place to encourage the reader to take action,
remind them of the next lesson or soft sell the product. If
you do any of these things in the main body of the email, then
generally you shouldn’t do it in the postscript, as it will be
too repetitive. The exception is if you soft sell something in
the very beginning of the email, and then remind the reader
about the product here at the very end.

[“Housekeeping” stuff.]

Generally, your autoresponder will automatically insert

required information at the very end of your email, such as
your mailing address and the unsubscribe link.

Note: Do NOT put more than a couple blank lines between

your postscript and the unsubscribe link, as many
autoresponder companies frown on this practice.
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