RESEARCH ABOUT THE MARKET AND ITS

TRENDS

To take advantage of the majority of information resources, it is important to understand textual

images, in other words, to be literate. The literate people are the customer base for any reading
platform. In 2022, around 1.5 billion people worldwide spoke English either natively or as a
second language, slightly more than the 1.1 billion Mandarin Chinese speakers at the time of the
survey conducted by Ethnologue. Ethnologue is an encyclopedic reference work cataloguing all
of the world’s 7151 languages. The Ethnologue 200 accounts for most of the world's population.
Over 88% of people speak one of these languages as their native tongue, and many hundreds of
millions more speak them as second languages. This ranking accounts for both, showing the
total users worldwide. Hindi and Spanish accounted for the third and fourth most widespread
languages in 2021.

(Image courtesy of Statista)

The list continues with Telugu (95.7 million users), Turkish ( 88.1 million users), Tamil (86.4
million users), Yue Chinese (85.6 million users), and Vietnamese (85.3 million users).

EBOOKS MARKET

1) Number of increase in users worldwide as of November 2021 (in millions)

(source - Statista)

In the eBooks segment, the number of readers is expected to amount to 1,182.8m users by 2026.
User penetration(number of users of a product) will be 14.2% in 2022 and is expected to hit
15.0% by 2026.

2) Revenue Growth worldwide in the E-books segment as of November 2021( in billions)

 (source - Statista)

Revenue in the eBooks segment is projected to reach US$17.04bn in 2022. Revenue is expected
to show an annual growth rate (CAGR 2022-2026) of 2.34%, resulting in a projected market
volume of US$18.69bn by 2026. In global comparison, most revenue will be generated in the
United States(US$6,397.00m in 2022).

PERFORMANCE OF INTERNATIONAL MARKETS IN 2021

India- Inflation, driven by high food and fuel prices, reached an 18-month high of 7.5% in April
in India, according to a Reuters poll. Publishers from across the country say they have faced an
acute shortage of paper and higher production costs for months now. As a result, they are being
forced to hike the prices of books. The pandemic has changed the ebooks scenario in India
because people began buying more e-books on Amazon, specifically during the first period of
the lockdown in 2020. Big publishing houses said e-book sales doubled during that time, but
there was a caveat.

China- In 2020 sales were down 5.1%, the first year of negative growth, with the year marking
the end of a five-year consecutive run of annual growth of 10% or more. For the second year in a
row, online bookstores accounted for 79% of total book sales.

USA- NPD BookScan data found print book sales were up 8.9% in 2021. NPD BookScan data
also shows a total of 825.7 million print books were sold in the US, up from 757.9 million in
2020. The YA segment had the largest increase, growing 30.7%. Adult fiction sales were up
25.5% and sales in the juvenile fiction category grew 9.6%, while adult nonfiction sales rose
4.4%.
United Kingdom- Nielsen BookScan recorded 2021 as the biggest ever year for print book
sales by value in the UK. There was a total of £1.82 billion (A$3.4b) of sales, up 3% in 2020 and
higher than the previous record of £1.79 billion (A$3.4b) in 2008. it’s estimated that ebook sales
fell back in 2021 after a ‘bonanza’ year in 2020. According to data from the UK’s top six trade
publishers, ebook sales were down around 13% year-on-year to 47.5 million copies—‘still a very
healthy level’ according to The Bookseller.

BOOK PUBLISHING BY LANGUAGE

The UNESCO Institute for Statistics (UIS) remains the only organization that provides relatively
reliable numbers about global book publishing (UNESCO Institute for Statistics).
The most recent statistics on global book publishing were released in the last edition of the
UNESCO Statistical Yearbook (1999). The data was collected by country, using general
categories of the Universal Decimal Classification System (UDC). A book was defined as a non-
periodical printed publication of at least 49 pages (UNESCO statistical yearbook). The accuracy
and completeness of the reported data vary from year to year, due to inconsistent response
rates. The complete data on the number of book titles published worldwide is available for 1995
(a total of 918,964 titles). The language of publication was determined based on the official or
widely used language in a particular country.
The table below shows the results obtained for book production by the number of titles for the
top languages around the globe.

Language Number of Titles Contribution in Total

Production(in%)

English 200.638 21.84

Chinese 100,951 10.99

German 89,986 9.78

Spanish 81,649 8.88

Japanese 56,221 6.12

Russian 48,619 5.29

French 44,224 4.81

Korean 35,864 3.90

Italian 34,768 3.78

Dutch 34,067 3.71

 Portuguese 33,430 3.64

INFORMATION RELATED TO THE MARKET

1.5 million new titles published globally in 2021. While eBook and audiobook, sales have
increased by more than 30% since 2020, in the first four months of 2022, bookstore sales are
down 23% compared to the same period in 2019. This shows that the COVID-19 pandemic has
affected the publishing industry. However, hardcover books sold 249,788 units, a 10.3%
increase over last year. This means that people again started purchasing physical copies after the
restrictions were lifted.
Adult nonfiction remains the most popular genre selling 322,564 units, a 4.4% increase over last
year. Religious and inspiration books are the bestselling nonfiction genre ($720 million). Adult
fiction sold 174,190 units, a 25.5% increase over last year. Romance novels are the bestselling
fiction genre ($1.44 billion). Children’s board books sold 49,820 units last year, a 13.2%
increase over last year.

Source- Information about the market