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LET THE STREETS RUN RED

KINDRED SOCIAL MEDIA INFLUENCER


Sometimes it’s worth risking the ire of those elders
who have banned social media use, especially for edg-
lings Embraced in recent nights. ough the Second
In uisition makes having an online presence dangerous
for vampires, having a large internet following brings
potential bene ts: information, in uence, money, and
food. When the choice is between feeding on a ash mob
participant or frenzying from hunger, you pick the one
that isn’t a sure breach of the Mas uerade.
O en, a vampire can entirely avoid mentioning
Kindred lifestyles on their social feeds. Maybe their Insta-
gram account is all pictures of books artfully posed beside
glasses of wine, or their Twitter timeline consists only
of cat memes and dad jokes. roughout the centuries,
vampires have adopted mortal personas that give no whi
of their nighttime pursuits. Tonight’s edglings aim to do
the same, only with more likes, favorites, and followers.
Kindred can display authority in all kinds of areas on
social media. Some present historical analyses on You-
Tube so insightful you’d swear they’d been at the events
they’re describing. Ex uisite Instagram accounts capture Mortal followers like and thumbs-up the posts, believing
the city when most of its residents are asleep. is isn’t to it experimental fashion or possibly a high-end LARP,
su est no one’s ever come close to breaching the Mas- while not knowing the messages the out ts send to their
uerade since SchreckNET came down: One scandalous Kindred counterparts. Should any elders discover Kin-
(and highly anonymous) account displays cutting edge dred of their own clan are behind the account, however, it
Kindred fashion, replete with the clans’ iconography. won’t be long before someone is blood hunted.

LORE
• Friends Everywhere: You have in your field. Once per story, you with freebies they hope you’ll
a small following, mostly consisting may temporarily increase your Re- promote. In addition to two dots in
of friends and close acquaintanc- sources by one dot when you pen Fame, gain Allies (••) from among
es. Occasionally, someone with a an article or do a video hangout your fans and declare a two-dot
larger social media footprint will for a small audience. Contact at one of the companies
boost or share one of your posts, ••• Internet Famous: Your you’ve promoted.
bringing you a temporary increase follower count is in the tens of thou- ••••• Superstar: Your social
in visibility. Once per chapter, sands across several social media media presence makes you a
you can crowdsource a solution platforms. Loyal fans provide a household name. You set trends
to a problem, providing you have small amount of ad revenue and and pull in a sizable income from
enough time to consult your follow- buy branded swag, providing you products, promotions, ad revenue,
ers, allowing you to roll two dice in with an additional two dots in Re- and patron donations. Maintaining
a Skill you don’t possess or adding sources. Once per story, you can your presence and place in the
two automatic successes in an arrange a small, local meetup and ever-changing hierarchy requires
area you already have familiarity. feed from one of the attendees, a full-time schedule of recording,
•• Niche Following: Your knowl- granting you one dot in Herd. posting, promoting. While this
edge in a specific area grants •••• Collabs and Sponsorships: grants you three dots in both Fame
you a degree of online authority. Everyone who’s interested in your and Resources, your notoriety also
Your Twitter threads occasionally particular subject matter knows puts you in a precarious position
go viral, and you’ve been paid to your name. Companies offer to with Kindred elders. Should they
write articles for newspapers and work with you to create branded (or worse, FIRSTLIGHT) discover
websites thanks to your unique products and attempt to woo you your vampiric identity, punishment
voice. Gain two dots of Influence will be swift and deadly.

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