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CHAPTER 3

TOP 2 PLAYERS IN INDIAN TEA INDUSTRY

TATA TEA
Company Profile
Tata Tea Limited, also known as Tata-Tetley, is the world's second largest
manufacturer and distributor of tea. Tata Tea is the largest vertically integrated tea
firm in the world, from its plantation activity through to its packaging and marketing
initiatives.
Tata Tea Limited, together with its subsidiaries, engages in processing, producing,
marketing, and distributing tea products primarily in India. It also involves in the
cultivation and manufacture of black tea and instant tea, tea buying/blending, and
sale of tea in bulk or value-added form. It offers tea primarily under the following
brand names:
TATA TEA
1. Tata Tea
2. Tetley
3. Kanan
4. Chakra Gold
5. Premium
6. Gold
7. Agni

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