Oneway

Descriptives
95% Confidence
Interval for Mean
N Mean Std. Deviation Std. Error Lower Bound
Rate the following on a scale 1 20 3.20 1.399 .313 2.55
of (1) Strongly disagree to 2 35 2.83 1.175 .199 2.42
(5) strongly agree [Current
luggage space provided by 3 11 2.91 1.868 .563 1.65
the vehicles is inadequate] 4 7 3.00 1.414 .535 1.69
5 7 3.71 1.113 .421 2.69
Total 80 3.03 1.350 .151 2.72
Rate the following on a scale 1 20 2.45 1.146 .256 1.91
of (1) Strongly disagree to 2 35 1.89 1.051 .178 1.52
(5) strongly agree [Ready to
pay a premium for antique 3 11 3.09 1.300 .392 2.22
model available in a market] 4 7 3.14 1.574 .595 1.69
5 7 2.71 1.604 .606 1.23
Total 80 2.38 1.277 .143 2.09
Rate the following on a scale 1 20 3.95 .887 .198 3.53
of (1) Strongly disagree to 2 35 3.63 1.031 .174 3.27
(5) strongly agree [Tata
vehicles are value for money 3 11 3.64 1.120 .338 2.88
and relatively cheap 4 7 3.00 1.000 .378 2.08
compared to counterparts] 5 7 4.43 .787 .297 3.70
Total 80 3.73 1.018 .114 3.50
Rate the following on a scale 1 20 4.05 1.395 .312 3.40
of (1) Strongly disagree to 2 35 4.09 1.173 .198 3.68
(5) strongly agree [Updated
safety features like ABS, 3 11 3.73 1.348 .407 2.82
Rear parking sensors, etc. 4 7 4.29 1.496 .565 2.90
are very important for you] 5 7 4.71 .488 .184 4.26
Total 80 4.10 1.239 .138 3.82
Rate the following on a scale 1 20 3.40 1.429 .320 2.73
of (1) Strongly disagree to 2 35 3.43 1.313 .222 2.98
(5) strongly agree [Non-
availability of desired color 3 11 2.64 1.206 .364 1.83
affects your buying decision] 4 7 3.14 1.574 .595 1.69
5 7 4.43 .787 .297 3.70
Total 80 3.38 1.354 .151 3.07

Page 1
 Descriptives
95% Confidence
Interval for Mean
Upper Bound Minimum Maximum
Rate the following on a scale 1 3.85 1 5
of (1) Strongly disagree to
2 3.23 1 5
(5) strongly agree [Current
luggage space provided by 3 4.16 1 5
the vehicles is inadequate] 4 4.31 1 5
5 4.74 2 5
Total 3.33 1 5
Rate the following on a scale 1 2.99 1 5
of (1) Strongly disagree to
2 2.25 1 5
(5) strongly agree [Ready to
pay a premium for antique 3 3.96 1 5
model available in a market] 4 4.60 1 5
5 4.20 1 5
Total 2.66 1 5
Rate the following on a scale 1 4.37 3 5
of (1) Strongly disagree to
2 3.98 1 5
(5) strongly agree [Tata
vehicles are value for money 3 4.39 2 5
and relatively cheap 4 3.92 2 4
compared to counterparts]
5 5.16 3 5
Total 3.95 1 5
Rate the following on a scale 1 4.70 1 5
of (1) Strongly disagree to
2 4.49 1 5
(5) strongly agree [Updated
safety features like ABS, 3 4.63 1 5
Rear parking sensors, etc. 4 5.67 1 5
are very important for you]
5 5.17 4 5
Total 4.38 1 5
Rate the following on a scale 1 4.07 1 5
of (1) Strongly disagree to
2 3.88 1 5
(5) strongly agree [Non-
availability of desired color 3 3.45 1 5
affects your buying decision] 4 4.60 1 5
5 5.16 3 5
Total 3.68 1 5

Page 2
 Tests of Homogeneity of Variances

Levene Statistic df1 df2

Rate the following on a scale Based on Mean 3.460 4 75
of (1) Strongly disagree to
(5) strongly agree [Current Based on Median 1.823 4 75
luggage space provided by Based on Median and with 1.823 4 56.524
the vehicles is inadequate] adjusted df
Based on trimmed mean 3.468 4 75
Rate the following on a scale Based on Mean 1.730 4 75
of (1) Strongly disagree to
(5) strongly agree [Ready to Based on Median 1.014 4 75
pay a premium for antique Based on Median and with 1.014 4 66.846
model available in a market] adjusted df
Based on trimmed mean 1.659 4 75
Rate the following on a scale Based on Mean .460 4 75
of (1) Strongly disagree to
(5) strongly agree [Tata Based on Median .308 4 75
vehicles are value for money
and relatively cheap Based on Median and with .308 4 63.612
compared to counterparts] adjusted df
Based on trimmed mean .440 4 75

Rate the following on a scale Based on Mean 1.025 4 75

of (1) Strongly disagree to
(5) strongly agree [Updated Based on Median .628 4 75
safety features like ABS,
Rear parking sensors, etc. Based on Median and with .628 4 55.184
are very important for you] adjusted df
Based on trimmed mean .907 4 75

Rate the following on a scale Based on Mean 1.286 4 75

of (1) Strongly disagree to
(5) strongly agree [Non- Based on Median .590 4 75
availability of desired color Based on Median and with .590 4 71.747
affects your buying decision] adjusted df
Based on trimmed mean 1.237 4 75

Page 3
 Tests of Homogeneity of Variances

Sig.
Rate the following on a scale Based on Mean .012
of (1) Strongly disagree to
(5) strongly agree [Current Based on Median .133
luggage space provided by Based on Median and with .137
the vehicles is inadequate] adjusted df
Based on trimmed mean .012
Rate the following on a scale Based on Mean .152
of (1) Strongly disagree to
(5) strongly agree [Ready to Based on Median .406
pay a premium for antique Based on Median and with .406
model available in a market] adjusted df
Based on trimmed mean .169
Rate the following on a scale Based on Mean .765
of (1) Strongly disagree to
(5) strongly agree [Tata Based on Median .872
vehicles are value for money
and relatively cheap Based on Median and with .872
compared to counterparts] adjusted df
Based on trimmed mean .779

Rate the following on a scale Based on Mean .400

of (1) Strongly disagree to
(5) strongly agree [Updated Based on Median .644
safety features like ABS,
Rear parking sensors, etc. Based on Median and with .645
are very important for you] adjusted df
Based on trimmed mean .464

Rate the following on a scale Based on Mean .283

of (1) Strongly disagree to
(5) strongly agree [Non- Based on Median .671
availability of desired color Based on Median and with .671
affects your buying decision] adjusted df
Based on trimmed mean .303

Page 4
 ANOVA

Sum of Squares df Mean Square F

Rate the following on a scale Between Groups 5.441 4 1.360 .737
of (1) Strongly disagree to
(5) strongly agree [Current Within Groups 138.509 75 1.847
luggage space provided by
the vehicles is inadequate] Total 143.950 79

Rate the following on a scale Between Groups 19.062 4 4.766 3.259

of (1) Strongly disagree to
(5) strongly agree [Ready to Within Groups 109.688 75 1.463
pay a premium for antique
model available in a market] Total 128.750 79

Rate the following on a scale Between Groups 8.569 4 2.142 2.189

of (1) Strongly disagree to
(5) strongly agree [Tata
Within Groups 73.381 75 .978
vehicles are value for money
and relatively cheap
compared to counterparts] Total 81.950 79

Rate the following on a scale Between Groups 4.468 4 1.117 .718

of (1) Strongly disagree to
(5) strongly agree [Updated
Within Groups 116.732 75 1.556
safety features like ABS,
Rear parking sensors, etc.
are very important for you] Total 121.200 79

Rate the following on a scale Between Groups 14.262 4 3.565 2.049

of (1) Strongly disagree to
(5) strongly agree [Non- Within Groups 130.488 75 1.740
availability of desired color
affects your buying decision] Total 144.750 79

Page 5
 ANOVA

Sig.
Rate the following on a scale Between Groups .570
of (1) Strongly disagree to
(5) strongly agree [Current Within Groups
luggage space provided by
the vehicles is inadequate] Total

Rate the following on a scale Between Groups .016

of (1) Strongly disagree to
(5) strongly agree [Ready to Within Groups
pay a premium for antique
model available in a market] Total

Rate the following on a scale Between Groups .078

of (1) Strongly disagree to
(5) strongly agree [Tata
Within Groups
vehicles are value for money
and relatively cheap
compared to counterparts] Total

Rate the following on a scale Between Groups .582

of (1) Strongly disagree to
(5) strongly agree [Updated
Within Groups
safety features like ABS,
Rear parking sensors, etc.
are very important for you] Total

Rate the following on a scale Between Groups .096

of (1) Strongly disagree to
(5) strongly agree [Non- Within Groups
availability of desired color
affects your buying decision] Total

Page 6
 a,b
ANOVA Effect Sizes
95% Confidence Interval
Point Estimate Lower Upper
Rate the following on a scale Eta-squared .038 .000 .102
of (1) Strongly disagree to
(5) strongly agree [Current Epsilon-squared -.014 -.053 .054
luggage space provided by Omega-squared Fixed-effect -.013 -.053 .054
the vehicles is inadequate]
Omega-squared Random- -.003 -.013 .014
effect
Rate the following on a scale Eta-squared .148 .005 .260
of (1) Strongly disagree to
(5) strongly agree [Ready to Epsilon-squared .103 -.048 .221
pay a premium for antique Omega-squared Fixed-effect .101 -.047 .219
model available in a market]
Omega-squared Random- .027 -.011 .065
effect
Rate the following on a scale Eta-squared .105 .000 .206
of (1) Strongly disagree to
(5) strongly agree [Tata Epsilon-squared .057 -.053 .164
vehicles are value for money
and relatively cheap Omega-squared Fixed-effect .056 -.053 .162
compared to counterparts]
Omega-squared Random- .015 -.013 .046
effect
Rate the following on a scale Eta-squared .037 .000 .100
of (1) Strongly disagree to
(5) strongly agree [Updated Epsilon-squared -.015 -.053 .052
safety features like ABS,
Rear parking sensors, etc. Omega-squared Fixed-effect -.014 -.053 .052
are very important for you]
Omega-squared Random- -.004 -.013 .013
effect
Rate the following on a scale Eta-squared .099 .000 .198
of (1) Strongly disagree to
(5) strongly agree [Non- Epsilon-squared .050 -.053 .156
availability of desired color Omega-squared Fixed-effect .050 -.053 .154
affects your buying decision]
Omega-squared Random- .013 -.013 .044
effect
a. Eta-squared and Epsilon-squared are estimated based on the fixed-effect model.
b. Negative but less biased estimates are retained, not rounded to zero.

Post Hoc Tests

Page 7
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price Mean Difference
Dependent Variable range for your 4-wheeler range for your 4-wheeler (I-J)
Rate the following on a scale 1 2 .371
of (1) Strongly disagree to
3 .291
(5) strongly agree [Current
luggage space provided by 4 .200
the vehicles is inadequate] 5 -.514
2 1 -.371
3 -.081
4 -.171
5 -.886
3 1 -.291
2 .081
4 -.091
5 -.805
4 1 -.200
2 .171
3 .091
5 -.714
5 1 .514
2 .886
3 .805
4 .714
Rate the following on a scale 1 2 .564
of (1) Strongly disagree to
3 -.641
(5) strongly agree [Ready to
pay a premium for antique 4 -.693
model available in a market] 5 -.264
2 1 -.564
*
3 -1.205
4 -1.257
5 -.829
3 1 .641
2 1.205*
4 -.052
5 .377
4 1 .693
2 1.257
3 .052
5 .429

Page 8
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Std. Error
Rate the following on a scale 1 2 .381
of (1) Strongly disagree to
3 .510
(5) strongly agree [Current
luggage space provided by 4 .597
the vehicles is inadequate] 5 .597
2 1 .381
3 .470
4 .563
5 .563
3 1 .510
2 .470
4 .657
5 .657
4 1 .597
2 .563
3 .657
5 .726
5 1 .597
2 .563
3 .657
4 .726
Rate the following on a scale 1 2 .339
of (1) Strongly disagree to
3 .454
(5) strongly agree [Ready to
pay a premium for antique 4 .531
model available in a market] 5 .531
2 1 .339
3 .418
4 .501
5 .501
3 1 .454
2 .418
4 .585
5 .585
4 1 .531
2 .501
3 .585
5 .646

Page 9
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Sig.
Rate the following on a scale 1 2 .866
of (1) Strongly disagree to
3 .979
(5) strongly agree [Current
luggage space provided by 4 .997
the vehicles is inadequate] 5 .910
2 1 .866
3 1.000
4 .998
5 .518
3 1 .979
2 1.000
4 1.000
5 .737
4 1 .997
2 .998
3 1.000
5 .862
5 1 .910
2 .518
3 .737
4 .862
Rate the following on a scale 1 2 .462
of (1) Strongly disagree to
3 .622
(5) strongly agree [Ready to
pay a premium for antique 4 .689
model available in a market] 5 .987
2 1 .462
3 .040
4 .099
5 .468
3 1 .622
2 .040
4 1.000
5 .967
4 1 .689
2 .099
3 1.000
5 .964

Page 10
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Lower Bound
Rate the following on a scale 1 2 -.69
of (1) Strongly disagree to
3 -1.14
(5) strongly agree [Current
luggage space provided by 4 -1.47
the vehicles is inadequate] 5 -2.18
2 1 -1.44
3 -1.39
4 -1.74
5 -2.46
3 1 -1.72
2 -1.23
4 -1.93
5 -2.64
4 1 -1.87
2 -1.40
3 -1.75
5 -2.74
5 1 -1.15
2 -.69
3 -1.03
4 -1.32
Rate the following on a scale 1 2 -.38
of (1) Strongly disagree to
3 -1.91
(5) strongly agree [Ready to
pay a premium for antique 4 -2.18
model available in a market] 5 -1.75
2 1 -1.51
3 -2.37
4 -2.66
5 -2.23
3 1 -.63
2 .04
4 -1.69
5 -1.26
4 1 -.79
2 -.14
3 -1.58
5 -1.38

Page 11
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Upper Bound
Rate the following on a scale 1 2 1.44
of (1) Strongly disagree to
3 1.72
(5) strongly agree [Current
luggage space provided by 4 1.87
the vehicles is inadequate] 5 1.15
2 1 .69
3 1.23
4 1.40
5 .69
3 1 1.14
2 1.39
4 1.75
5 1.03
4 1 1.47
2 1.74
3 1.93
5 1.32
5 1 2.18
2 2.46
3 2.64
4 2.74
Rate the following on a scale 1 2 1.51
of (1) Strongly disagree to
3 .63
(5) strongly agree [Ready to
pay a premium for antique 4 .79
model available in a market] 5 1.22
2 1 .38
3 -.04
4 .14
5 .57
3 1 1.91
2 2.37
4 1.58
5 2.01
4 1 2.18
2 2.66
3 1.69
5 2.24

Page 12
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price Mean Difference
Dependent Variable range for your 4-wheeler range for your 4-wheeler (I-J)
5 1 .264
2 .829
3 -.377
4 -.429
Rate the following on a scale 1 2 .321
of (1) Strongly disagree to
3 .314
(5) strongly agree [Tata
vehicles are value for money 4 .950
and relatively cheap 5 -.479
compared to counterparts]
2 1 -.321
3 -.008
4 .629
5 -.800
3 1 -.314
2 .008
4 .636
5 -.792
4 1 -.950
2 -.629
3 -.636
5 -1.429
5 1 .479
2 .800
3 .792
4 1.429
Rate the following on a scale 1 2 -.036
of (1) Strongly disagree to
3 .323
(5) strongly agree [Updated
safety features like ABS, 4 -.236
Rear parking sensors, etc. 5 -.664
are very important for you]
2 1 .036
3 .358
4 -.200
5 -.629
3 1 -.323
2 -.358
4 -.558
5 -.987

Page 13
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Std. Error
5 1 .531
2 .501
3 .585
4 .646
Rate the following on a scale 1 2 .277
of (1) Strongly disagree to
3 .371
(5) strongly agree [Tata
vehicles are value for money 4 .434
and relatively cheap 5 .434
compared to counterparts]
2 1 .277
3 .342
4 .410
5 .410
3 1 .371
2 .342
4 .478
5 .478
4 1 .434
2 .410
3 .478
5 .529
5 1 .434
2 .410
3 .478
4 .529
Rate the following on a scale 1 2 .350
of (1) Strongly disagree to
3 .468
(5) strongly agree [Updated
safety features like ABS, 4 .548
Rear parking sensors, etc. 5 .548
are very important for you]
2 1 .350
3 .431
4 .517
5 .517
3 1 .468
2 .431
4 .603
5 .603

Page 14
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Sig.
5 1 .987
2 .468
3 .967
4 .964
Rate the following on a scale 1 2 .774
of (1) Strongly disagree to
3 .916
(5) strongly agree [Tata
vehicles are value for money 4 .196
and relatively cheap 5 .805
compared to counterparts]
2 1 .774
3 1.000
4 .543
5 .299
3 1 .916
2 1.000
4 .673
5 .467
4 1 .196
2 .543
3 .673
5 .063
5 1 .805
2 .299
3 .467
4 .063
Rate the following on a scale 1 2 1.000
of (1) Strongly disagree to
3 .958
(5) strongly agree [Updated
safety features like ABS, 4 .993
Rear parking sensors, etc. 5 .744
are very important for you]
2 1 1.000
3 .920
4 .995
5 .742
3 1 .958
2 .920
4 .886
5 .479

Page 15
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Lower Bound
5 1 -1.22
2 -.57
3 -2.01
4 -2.24
Rate the following on a scale 1 2 -.45
of (1) Strongly disagree to
3 -.72
(5) strongly agree [Tata
vehicles are value for money 4 -.26
and relatively cheap 5 -1.69
compared to counterparts]
2 1 -1.10
3 -.96
4 -.52
5 -1.94
3 1 -1.35
2 -.95
4 -.70
5 -2.13
4 1 -2.16
2 -1.77
3 -1.97
5 -2.91
5 1 -.74
2 -.34
3 -.54
4 -.05
Rate the following on a scale 1 2 -1.01
of (1) Strongly disagree to
3 -.99
(5) strongly agree [Updated
safety features like ABS, 4 -1.77
Rear parking sensors, etc. 5 -2.20
are very important for you]
2 1 -.94
3 -.85
4 -1.64
5 -2.07
3 1 -1.63
2 -1.56
4 -2.24
5 -2.67

Page 16
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Upper Bound
5 1 1.75
2 2.23
3 1.26
4 1.38
Rate the following on a scale 1 2 1.10
of (1) Strongly disagree to
3 1.35
(5) strongly agree [Tata
vehicles are value for money 4 2.16
and relatively cheap 5 .74
compared to counterparts]
2 1 .45
3 .95
4 1.77
5 .34
3 1 .72
2 .96
4 1.97
5 .54
4 1 .26
2 .52
3 .70
5 .05
5 1 1.69
2 1.94
3 2.13
4 2.91
Rate the following on a scale 1 2 .94
of (1) Strongly disagree to
3 1.63
(5) strongly agree [Updated
safety features like ABS, 4 1.30
Rear parking sensors, etc. 5 .87
are very important for you]
2 1 1.01
3 1.56
4 1.24
5 .82
3 1 .99
2 .85
4 1.13
5 .70

Page 17
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price Mean Difference
Dependent Variable range for your 4-wheeler range for your 4-wheeler (I-J)
4 1 .236
2 .200
3 .558
5 -.429
5 1 .664
2 .629
3 .987
4 .429
Rate the following on a scale 1 2 -.029
of (1) Strongly disagree to
3 .764
(5) strongly agree [Non-
availability of desired color 4 .257
affects your buying decision] 5 -1.029
2 1 .029
3 .792
4 .286
5 -1.000
3 1 -.764
2 -.792
4 -.506
*
5 -1.792
4 1 -.257
2 -.286
3 .506
5 -1.286
5 1 1.029
2 1.000
3 1.792*
4 1.286

Page 18
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Std. Error
4 1 .548
2 .517
3 .603
5 .667
5 1 .548
2 .517
3 .603
4 .667
Rate the following on a scale 1 2 .370
of (1) Strongly disagree to
3 .495
(5) strongly agree [Non-
availability of desired color 4 .579
affects your buying decision] 5 .579
2 1 .370
3 .456
4 .546
5 .546
3 1 .495
2 .456
4 .638
5 .638
4 1 .579
2 .546
3 .638
5 .705
5 1 .579
2 .546
3 .638
4 .705

Page 19
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Sig.
4 1 .993
2 .995
3 .886
5 .967
5 1 .744
2 .742
3 .479
4 .967
Rate the following on a scale 1 2 1.000
of (1) Strongly disagree to
3 .539
(5) strongly agree [Non-
availability of desired color 4 .992
affects your buying decision] 5 .395
2 1 1.000
3 .418
4 .985
5 .364
3 1 .539
2 .418
4 .932
5 .048
4 1 .992
2 .985
3 .932
5 .368
5 1 .395
2 .364
3 .048
4 .368

Page 20
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Lower Bound
4 1 -1.30
2 -1.24
3 -1.13
5 -2.29
5 1 -.87
2 -.82
3 -.70
4 -1.44
Rate the following on a scale 1 2 -1.06
of (1) Strongly disagree to
3 -.62
(5) strongly agree [Non-
availability of desired color 4 -1.36
affects your buying decision] 5 -2.65
2 1 -1.00
3 -.48
4 -1.24
5 -2.53
3 1 -2.15
2 -2.07
4 -2.29
5 -3.57
4 1 -1.88
2 -1.81
3 -1.28
5 -3.26
5 1 -.59
2 -.53
3 .01
4 -.69

Page 21

Tukey HSD
Dependent Variable
Rate the following on a scale 1
of (1) Strongly disagree to
(5) strongly agree [Non-
availability of desired color
affects your buying decision]
*. The mean difference is significant at the 0.05 level.
Homogeneous Subsets
Multiple Comparisons
(I) Please choose the price (J) Please choose the price 95% ...
range for your 4-wheeler range for your 4-wheeler Upper Bound
4 1 1.77
2 1.64
3 2.24
5 1.44
5 1 2.20
2 2.07
3 2.67
4 2.29
2 1.00
3 2.15
4 1.88
5 .59
2 1 1.06
3 2.07
4 1.81
5 .53
3 1 .62
2 .48
4 1.28
5 -.01
4 1 1.36
2 1.24
3 2.29
5 .69
5 1 2.65
2 2.53
3 3.57
4 3.26
Page 22
 Rate the following on a scale of (1) Strongly
disagree to (5) strongly agree [Current luggage
space provided by the vehicles is inadequate]
a,b

Tukey HSDa,b
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
2 35 2.83
3 11 2.91
4 7 3.00
1 20 3.20
5 7 3.71
Sig. .548
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

Rate the following on a scale of (1) Strongly

disagree to (5) strongly agree [Ready to pay a
premium for antique model available in a
market]
a,b
Tukey HSD
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
2 35 1.89
1 20 2.45
5 7 2.71
3 11 3.09
4 7 3.14
Sig. .117
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

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Rate the following on a scale of (1) Strongly disagree
to (5) strongly agree [Tata vehicles are value for
money and relatively cheap compared to
counterparts]
a,b
Tukey HSD

Please choose the price Subset for alpha = 0.05

range for your 4-wheeler N 1 2
4 7 3.00
2 35 3.63 3.63
3 11 3.64 3.64
1 20 3.95 3.95
5 7 4.43
Sig. .173 .329
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of the
group sizes is used. Type I error levels are not guaranteed.

Rate the following on a scale of (1) Strongly

disagree to (5) strongly agree [Updated safety
features like ABS, Rear parking sensors, etc.
are very important for you]
Tukey HSDa,b
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
3 11 3.73
1 20 4.05
2 35 4.09
4 7 4.29
5 7 4.71
Sig. .351

Means for groups in homogeneous subsets are displayed.

a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

Page 24
 Rate the following on a scale of (1) Strongly disagree
to (5) strongly agree [Non-availability of desired color
affects your buying decision]
Tukey HSDa,b

Please choose the price Subset for alpha = 0.05

range for your 4-wheeler N 1 2
3 11 2.64
4 7 3.14 3.14
1 20 3.40 3.40
2 35 3.43 3.43
5 7 4.43
Sig. .625 .161
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of the
group sizes is used. Type I error levels are not guaranteed.

Means Plots

3.8
disagree to (5) strongly agree [Current luggage space
Mean of Rate the following on a scale of (1) Strongly
provided by the vehicles is inadequate]

3.6

3.4

3.2

3.0

2.8

1 2 3 4 5

Please choose the price range for your 4-wheeler

Page 25
 Mean of Rate the following on a scale of (1) Strongly Mean of Rate the following on a scale of (1) Strongly
disagree to (5) strongly agree [Tata vehicles are value disagree to (5) strongly agree [Ready to pay a
for money and relatively cheap compared to premium for antique model available in a market]
counterparts]

1.8
2.0
2.2
2.4
2.6
2.8
3.0
3.2

3.0
3.2
3.4
3.6
3.8
4.0
4.2
4.4
1

1
2

2
3

3
4

4
Please choose the price range for your 4-wheeler

Please choose the price range for your 4-wheeler

5

Page 26
 Mean of Rate the following on a scale of (1) Strongly Mean of Rate the following on a scale of (1) Strongly
disagree to (5) strongly agree [Non-availability of disagree to (5) strongly agree [Updated safety
desired color affects your buying decision] features like ABS, Rear parking sensors, etc. are very
important for you]

3.0
4.0

2.5
3.5
4.5
3.75
4.00
4.25
4.50
4.75

1
1

2
2

3
3

4
4

Please choose the price range for your 4-wheeler

Please choose the price range for your 4-wheeler

5
5

Page 27