Oneway

Descriptives
95% Confidence
Interval for Mean
N Mean Std. Deviation Std. Error Lower Bound
Please rank the parameters 1 20 3.55 1.276 .285 2.95
that influence your purchase 2 35 3.17 1.445 .244 2.68
decision of 4-wheeler [Price]
3 11 4.45 1.293 .390 3.59
4 7 4.57 1.397 .528 3.28
5 7 4.00 2.000 .756 2.15
Total 80 3.64 1.495 .167 3.30
Please rank the parameters 1 20 3.35 1.954 .437 2.44
that influence your purchase 2 35 3.20 1.860 .314 2.56
decision of 4-wheeler
[Discounts and offers] 3 11 3.64 1.206 .364 2.83
4 7 3.71 1.890 .714 1.97
5 7 3.29 1.380 .522 2.01
Total 80 3.35 1.744 .195 2.96
Please rank the parameters 1 20 2.85 1.785 .399 2.01
that influence your purchase 2 35 3.29 1.742 .294 2.69
decision of 4-wheeler [Safety
feature] 3 11 3.18 1.537 .464 2.15
4 7 3.43 1.813 .685 1.75
5 7 4.43 1.512 .571 3.03
Total 80 3.28 1.721 .192 2.89
Please rank the parameters 1 20 2.85 1.226 .274 2.28
that influence your purchase 2 35 3.63 1.215 .205 3.21
decision of 4-wheeler
[Brand] 3 11 2.82 1.834 .553 1.59
4 7 2.71 .951 .360 1.83
5 7 3.14 1.676 .634 1.59
Total 80 3.20 1.363 .152 2.90
Please rank the parameters 1 20 4.30 1.720 .385 3.50
that influence your purchase 2 35 4.14 1.987 .336 3.46
decision of 4-wheeler
[Delivery waiting time] 3 11 3.18 2.228 .672 1.69
4 7 2.86 2.116 .800 .90
5 7 3.29 2.289 .865 1.17
Total 80 3.86 2.011 .225 3.41
Please rank the parameters 1 20 4.10 1.832 .410 3.24
that influence your purchase 2 35 3.57 1.820 .308 2.95
decision of 4-wheeler
[Technology features and 3 11 3.73 1.902 .574 2.45
Customization] 4 7 3.71 1.890 .714 1.97
5 7 2.86 1.464 .553 1.50
Total 80 3.68 1.799 .201 3.27

Page 1
 Descriptives
95% Confidence
Interval for Mean
Upper Bound Minimum Maximum
Please rank the parameters 1 4.15 1 6
that influence your purchase
2 3.67 1 6
decision of 4-wheeler [Price]
3 5.32 2 6
4 5.86 3 6
5 5.85 1 6
Total 3.97 1 6
Please rank the parameters 1 4.26 1 6
that influence your purchase
2 3.84 1 6
decision of 4-wheeler
[Discounts and offers] 3 4.45 2 6
4 5.46 1 5
5 4.56 1 5
Total 3.74 1 6
Please rank the parameters 1 3.69 1 6
that influence your purchase
2 3.88 1 6
decision of 4-wheeler [Safety
feature] 3 4.21 1 5
4 5.10 1 6
5 5.83 2 6
Total 3.66 1 6
Please rank the parameters 1 3.42 1 5
that influence your purchase
2 4.05 1 6
decision of 4-wheeler
[Brand] 3 4.05 1 6
4 3.59 1 4
5 4.69 1 6
Total 3.50 1 6
Please rank the parameters 1 5.10 1 6
that influence your purchase
2 4.83 1 6
decision of 4-wheeler
[Delivery waiting time] 3 4.68 1 6
4 4.81 1 6
5 5.40 1 6
Total 4.31 1 6
Please rank the parameters 1 4.96 1 6
that influence your purchase
2 4.20 1 6
decision of 4-wheeler
[Technology features and 3 5.01 1 6
Customization] 4 5.46 2 6
5 4.21 1 5
Total 4.08 1 6

Page 2
 Tests of Homogeneity of Variances

Levene Statistic df1 df2

Please rank the parameters Based on Mean 1.268 4 75
that influence your purchase
Based on Median .681 4 75
decision of 4-wheeler [Price]
Based on Median and with .681 4 60.134
adjusted df
Based on trimmed mean 1.230 4 75
Please rank the parameters Based on Mean 2.752 4 75
that influence your purchase
Based on Median 1.942 4 75
decision of 4-wheeler
[Discounts and offers] Based on Median and with 1.942 4 46.191
adjusted df
Based on trimmed mean 2.642 4 75
Please rank the parameters Based on Mean .332 4 75
that influence your purchase Based on Median .200 4 75
decision of 4-wheeler [Safety
feature] Based on Median and with .200 4 62.471
adjusted df
Based on trimmed mean .315 4 75
Please rank the parameters Based on Mean 1.624 4 75
that influence your purchase Based on Median 1.574 4 75
decision of 4-wheeler
[Brand] Based on Median and with 1.574 4 71.148
adjusted df
Based on trimmed mean 1.653 4 75
Please rank the parameters Based on Mean 1.604 4 75
that influence your purchase
Based on Median .475 4 75
decision of 4-wheeler
[Delivery waiting time] Based on Median and with .475 4 71.133
adjusted df
Based on trimmed mean 1.558 4 75
Please rank the parameters Based on Mean .813 4 75
that influence your purchase
decision of 4-wheeler Based on Median .567 4 75
[Technology features and Based on Median and with .567 4 73.288
Customization] adjusted df
Based on trimmed mean .794 4 75

Page 3
 Tests of Homogeneity of Variances

Sig.
Please rank the parameters Based on Mean .290
that influence your purchase
Based on Median .607
decision of 4-wheeler [Price]
Based on Median and with .608
adjusted df
Based on trimmed mean .305
Please rank the parameters Based on Mean .034
that influence your purchase
Based on Median .112
decision of 4-wheeler
[Discounts and offers] Based on Median and with .119
adjusted df
Based on trimmed mean .040
Please rank the parameters Based on Mean .855
that influence your purchase Based on Median .937
decision of 4-wheeler [Safety
feature] Based on Median and with .937
adjusted df
Based on trimmed mean .867
Please rank the parameters Based on Mean .177
that influence your purchase Based on Median .190
decision of 4-wheeler
[Brand] Based on Median and with .191
adjusted df
Based on trimmed mean .170
Please rank the parameters Based on Mean .182
that influence your purchase
Based on Median .754
decision of 4-wheeler
[Delivery waiting time] Based on Median and with .754
adjusted df
Based on trimmed mean .194
Please rank the parameters Based on Mean .521
that influence your purchase
decision of 4-wheeler Based on Median .687
[Technology features and Based on Median and with .687
Customization] adjusted df
Based on trimmed mean .533

Page 4
 ANOVA

Sum of Squares df Mean Square F

Please rank the parameters Between Groups 22.125 4 5.531 2.687
that influence your purchase
Within Groups 154.363 75 2.058
decision of 4-wheeler [Price]
Total 176.488 79
Please rank the parameters Between Groups 2.647 4 .662 .209
that influence your purchase
decision of 4-wheeler Within Groups 237.553 75 3.167
[Discounts and offers]
Total 240.200 79

Please rank the parameters Between Groups 13.192 4 3.298 1.120

that influence your purchase
Within Groups 220.758 75 2.943
decision of 4-wheeler [Safety
feature] Total 233.950 79
Please rank the parameters Between Groups 12.156 4 3.039 1.693
that influence your purchase
Within Groups 134.644 75 1.795
decision of 4-wheeler
[Brand] Total 146.800 79
Please rank the parameters Between Groups 21.080 4 5.270 1.325
that influence your purchase
decision of 4-wheeler Within Groups 298.408 75 3.979
[Delivery waiting time]
Total 319.488 79

Please rank the parameters Between Groups 8.711 4 2.178 .662

that influence your purchase
decision of 4-wheeler Within Groups 246.839 75 3.291
[Technology features and
Customization] Total 255.550 79

Page 5
 ANOVA

Sig.
Please rank the parameters Between Groups .038
that influence your purchase
Within Groups
decision of 4-wheeler [Price]
Total
Please rank the parameters Between Groups .933
that influence your purchase
decision of 4-wheeler Within Groups
[Discounts and offers]
Total

Please rank the parameters Between Groups .353

that influence your purchase
Within Groups
decision of 4-wheeler [Safety
feature] Total
Please rank the parameters Between Groups .161
that influence your purchase
Within Groups
decision of 4-wheeler
[Brand] Total
Please rank the parameters Between Groups .269
that influence your purchase
decision of 4-wheeler Within Groups
[Delivery waiting time]
Total

Please rank the parameters Between Groups .621

that influence your purchase
decision of 4-wheeler Within Groups
[Technology features and
Customization] Total

Page 6
 a,b
ANOVA Effect Sizes
95% Confidence Interval
Point Estimate Lower Upper
Please rank the parameters Eta-squared .125 .000 .233
that influence your purchase Epsilon-squared .079 -.053 .192
decision of 4-wheeler [Price]
Omega-squared Fixed-effect .078 -.053 .190

Omega-squared Random- .021 -.013 .055

effect
Please rank the parameters Eta-squared .011 .000 .028
that influence your purchase
Epsilon-squared -.042 -.053 -.024
decision of 4-wheeler
[Discounts and offers] Omega-squared Fixed-effect -.041 -.053 -.024

Omega-squared Random- -.010 -.013 -.006

effect
Please rank the parameters Eta-squared .056 .000 .136
that influence your purchase Epsilon-squared .006 -.053 .090
decision of 4-wheeler [Safety
feature] Omega-squared Fixed-effect .006 -.053 .089

Omega-squared Random- .002 -.013 .024

effect
Please rank the parameters Eta-squared .083 .000 .177
that influence your purchase
Epsilon-squared .034 -.053 .133
decision of 4-wheeler
[Brand] Omega-squared Fixed-effect .033 -.053 .131

Omega-squared Random- .009 -.013 .036

effect
Please rank the parameters Eta-squared .066 .000 .152
that influence your purchase Epsilon-squared .016 -.053 .106
decision of 4-wheeler
[Delivery waiting time] Omega-squared Fixed-effect .016 -.053 .105

Omega-squared Random- .004 -.013 .029

effect
Please rank the parameters Eta-squared .034 .000 .095
that influence your purchase
decision of 4-wheeler Epsilon-squared -.017 -.053 .046
[Technology features and Omega-squared Fixed-effect -.017 -.053 .046
Customization]
Omega-squared Random- -.004 -.013 .012
effect
a. Eta-squared and Epsilon-squared are estimated based on the fixed-effect model.
b. Negative but less biased estimates are retained, not rounded to zero.

Post Hoc Tests

Page 7

Tukey HSD
Dependent Variable
Please rank the parameters
that influence your purchase
decision of 4-wheeler [Price]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Discounts and offers]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price Mean Difference
range for your 4-wheeler range for your 4-wheeler (I-J)
1 2 .379
3 -.905
4 -1.021
5 -.450
2 1 -.379
3 -1.283
4 -1.400
5 -.829
3 1 .905
2 1.283
4 -.117
5 .455
4 1 1.021
2 1.400
3 .117
5 .571
5 1 .450
2 .829
3 -.455
4 -.571
1 2 .150
3 -.286
4 -.364
5 .064
2 1 -.150
3 -.436
4 -.514
5 -.086
3 1 .286
2 .436
4 -.078
5 .351
4 1 .364
2 .514
3 .078
5 .429
Page 8

Tukey HSD
Dependent Variable
Please rank the parameters
that influence your purchase
decision of 4-wheeler [Price]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Discounts and offers]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price
range for your 4-wheeler range for your 4-wheeler Std. Error
1 2 .402
3 .539
4 .630
5 .630
2 1 .402
3 .496
4 .594
5 .594
3 1 .539
2 .496
4 .694
5 .694
4 1 .630
2 .594
3 .694
5 .767
5 1 .630
2 .594
3 .694
4 .767
1 2 .499
3 .668
4 .782
5 .782
2 1 .499
3 .615
4 .737
5 .737
3 1 .668
2 .615
4 .860
5 .860
4 1 .782
2 .737
3 .860
5 .951
Page 9

Tukey HSD
Dependent Variable
Please rank the parameters
that influence your purchase
decision of 4-wheeler [Price]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Discounts and offers]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price
range for your 4-wheeler range for your 4-wheeler Sig.
1 2 .880
3 .453
4 .489
5 .953
2 1 .880
3 .083
4 .139
5 .633
3 1 .453
2 .083
4 1.000
5 .965
4 1 .489
2 .139
3 1.000
5 .945
5 1 .953
2 .633
3 .965
4 .945
1 2 .998
3 .993
4 .990
5 1.000
2 1 .998
3 .954
4 .956
5 1.000
3 1 .993
2 .954
4 1.000
5 .994
4 1 .990
2 .956
3 1.000
5 .991
Page 10

Tukey HSD
Dependent Variable
Please rank the parameters
that influence your purchase
decision of 4-wheeler [Price]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Discounts and offers]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price 95% ...
range for your 4-wheeler range for your 4-wheeler Lower Bound
1 2 -.75
3 -2.41
4 -2.78
5 -2.21
2 1 -1.50
3 -2.67
4 -3.06
5 -2.49
3 1 -.60
2 -.10
4 -2.06
5 -1.48
4 1 -.74
2 -.26
3 -1.82
5 -1.57
5 1 -1.31
2 -.83
3 -2.39
4 -2.71
1 2 -1.24
3 -2.15
4 -2.55
5 -2.12
2 1 -1.54
3 -2.16
4 -2.57
5 -2.15
3 1 -1.58
2 -1.28
4 -2.48
5 -2.05
4 1 -1.82
2 -1.55
3 -2.33
5 -2.23
Page 11

Tukey HSD
Dependent Variable
Please rank the parameters
that influence your purchase
decision of 4-wheeler [Price]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Discounts and offers]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price 95% ...
range for your 4-wheeler range for your 4-wheeler Upper Bound
1 2 1.50
3 .60
4 .74
5 1.31
2 1 .75
3 .10
4 .26
5 .83
3 1 2.41
2 2.67
4 1.82
5 2.39
4 1 2.78
2 3.06
3 2.06
5 2.71
5 1 2.21
2 2.49
3 1.48
4 1.57
1 2 1.54
3 1.58
4 1.82
5 2.25
2 1 1.24
3 1.28
4 1.55
5 1.97
3 1 2.15
2 2.16
4 2.33
5 2.76
4 1 2.55
2 2.57
3 2.48
5 3.09
Page 12

Tukey HSD
Dependent Variable
Please rank the parameters 1
that influence your purchase
decision of 4-wheeler [Safety
feature]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Brand]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price Mean Difference
range for your 4-wheeler range for your 4-wheeler (I-J)
5 1 -.064
2 .086
3 -.351
4 -.429
2 -.436
3 -.332
4 -.579
5 -1.579
2 1 .436
3 .104
4 -.143
5 -1.143
3 1 .332
2 -.104
4 -.247
5 -1.247
4 1 .579
2 .143
3 .247
5 -1.000
5 1 1.579
2 1.143
3 1.247
4 1.000
1 2 -.779
3 .032
4 .136
5 -.293
2 1 .779
3 .810
4 .914
5 .486
3 1 -.032
2 -.810
4 .104
5 -.325
Page 13

Tukey HSD
Dependent Variable
Please rank the parameters 1
that influence your purchase
decision of 4-wheeler [Safety
feature]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Brand]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price
range for your 4-wheeler range for your 4-wheeler Std. Error
5 1 .782
2 .737
3 .860
4 .951
2 .481
3 .644
4 .753
5 .753
2 1 .481
3 .593
4 .710
5 .710
3 1 .644
2 .593
4 .830
5 .830
4 1 .753
2 .710
3 .830
5 .917
5 1 .753
2 .710
3 .830
4 .917
1 2 .376
3 .503
4 .588
5 .588
2 1 .376
3 .463
4 .555
5 .555
3 1 .503
2 .463
4 .648
5 .648
Page 14

Tukey HSD
Dependent Variable
Please rank the parameters 1
that influence your purchase
decision of 4-wheeler [Safety
feature]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Brand]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price
range for your 4-wheeler range for your 4-wheeler Sig.
5 1 1.000
2 1.000
3 .994
4 .991
2 .894
3 .986
4 .939
5 .233
2 1 .894
3 1.000
4 1.000
5 .497
3 1 .986
2 1.000
4 .998
5 .564
4 1 .939
2 1.000
3 .998
5 .811
5 1 .233
2 .497
3 .564
4 .811
1 2 .243
3 1.000
4 .999
5 .987
2 1 .243
3 .410
4 .472
5 .905
3 1 1.000
2 .410
4 1.000
5 .987
Page 15

Tukey HSD
Dependent Variable
Please rank the parameters 1
that influence your purchase
decision of 4-wheeler [Safety
feature]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Brand]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price 95% ...
range for your 4-wheeler range for your 4-wheeler Lower Bound
5 1 -2.25
2 -1.97
3 -2.76
4 -3.09
2 -1.78
3 -2.13
4 -2.68
5 -3.68
2 1 -.91
3 -1.55
4 -2.13
5 -3.13
3 1 -1.47
2 -1.76
4 -2.57
5 -3.57
4 1 -1.53
2 -1.84
3 -2.07
5 -3.56
5 1 -.53
2 -.84
3 -1.07
4 -1.56
1 2 -1.83
3 -1.37
4 -1.51
5 -1.94
2 1 -.27
3 -.48
4 -.64
5 -1.06
3 1 -1.44
2 -2.10
4 -1.71
5 -2.14
Page 16

Tukey HSD
Dependent Variable
Please rank the parameters 1
that influence your purchase
decision of 4-wheeler [Safety
feature]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Brand]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price 95% ...
range for your 4-wheeler range for your 4-wheeler Upper Bound
5 1 2.12
2 2.15
3 2.05
4 2.23
2 .91
3 1.47
4 1.53
5 .53
2 1 1.78
3 1.76
4 1.84
5 .84
3 1 2.13
2 1.55
4 2.07
5 1.07
4 1 2.68
2 2.13
3 2.57
5 1.56
5 1 3.68
2 3.13
3 3.57
4 3.56
1 2 .27
3 1.44
4 1.78
5 1.35
2 1 1.83
3 2.10
4 2.46
5 2.04
3 1 1.37
2 .48
4 1.91
5 1.49
Page 17

Tukey HSD
Dependent Variable
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Delivery waiting time]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Technology features and
Customization]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price Mean Difference
range for your 4-wheeler range for your 4-wheeler (I-J)
4 1 -.136
2 -.914
3 -.104
5 -.429
5 1 .293
2 -.486
3 .325
4 .429
1 2 .157
3 1.118
4 1.443
5 1.014
2 1 -.157
3 .961
4 1.286
5 .857
3 1 -1.118
2 -.961
4 .325
5 -.104
4 1 -1.443
2 -1.286
3 -.325
5 -.429
5 1 -1.014
2 -.857
3 .104
4 .429
1 2 .529
3 .373
4 .386
5 1.243
2 1 -.529
3 -.156
4 -.143
5 .714
Page 18

Tukey HSD
Dependent Variable
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Delivery waiting time]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Technology features and
Customization]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price
range for your 4-wheeler range for your 4-wheeler Std. Error
4 1 .588
2 .555
3 .648
5 .716
5 1 .588
2 .555
3 .648
4 .716
1 2 .559
3 .749
4 .876
5 .876
2 1 .559
3 .689
4 .826
5 .826
3 1 .749
2 .689
4 .964
5 .964
4 1 .876
2 .826
3 .964
5 1.066
5 1 .876
2 .826
3 .964
4 1.066
1 2 .509
3 .681
4 .797
5 .797
2 1 .509
3 .627
4 .751
5 .751
Page 19

Tukey HSD
Dependent Variable
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Delivery waiting time]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Technology features and
Customization]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price
range for your 4-wheeler range for your 4-wheeler Sig.
4 1 .999
2 .472
3 1.000
5 .975
5 1 .987
2 .905
3 .987
4 .975
1 2 .999
3 .570
4 .473
5 .775
2 1 .999
3 .633
4 .529
5 .837
3 1 .570
2 .633
4 .997
5 1.000
4 1 .473
2 .529
3 .997
5 .994
5 1 .775
2 .837
3 1.000
4 .994
1 2 .836
3 .982
4 .989
5 .527
2 1 .836
3 .999
4 1.000
5 .876
Page 20

Tukey HSD
Dependent Variable
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Delivery waiting time]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Technology features and
Customization]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price 95% ...
range for your 4-wheeler range for your 4-wheeler Lower Bound
4 1 -1.78
2 -2.46
3 -1.91
5 -2.43
5 1 -1.35
2 -2.04
3 -1.49
4 -1.57
1 2 -1.41
3 -.97
4 -1.01
5 -1.43
2 1 -1.72
3 -.97
4 -1.02
5 -1.45
3 1 -3.21
2 -2.89
4 -2.37
5 -2.80
4 1 -3.89
2 -3.59
3 -3.02
5 -3.41
5 1 -3.46
2 -3.17
3 -2.59
4 -2.55
1 2 -.89
3 -1.53
4 -1.84
5 -.98
2 1 -1.95
3 -1.91
4 -2.24
5 -1.39
Page 21

Tukey HSD
Dependent Variable
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Delivery waiting time]
Please rank the parameters
that influence your purchase
decision of 4-wheeler
[Technology features and
Customization]
Multiple Comparisons
(I) Please choose the price (J) Please choose the price 95% ...
range for your 4-wheeler range for your 4-wheeler Upper Bound
4 1 1.51
2 .64
3 1.71
5 1.57
5 1 1.94
2 1.06
3 2.14
4 2.43
1 2 1.72
3 3.21
4 3.89
5 3.46
2 1 1.41
3 2.89
4 3.59
5 3.17
3 1 .97
2 .97
4 3.02
5 2.59
4 1 1.01
2 1.02
3 2.37
5 2.55
5 1 1.43
2 1.45
3 2.80
4 3.41
1 2 1.95
3 2.28
4 2.61
5 3.47
2 1 .89
3 1.60
4 1.96
5 2.81
Page 22
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price Mean Difference
Dependent Variable range for your 4-wheeler range for your 4-wheeler (I-J)
3 1 -.373
2 .156
4 .013
5 .870
4 1 -.386
2 .143
3 -.013
5 .857
5 1 -1.243
2 -.714
3 -.870
4 -.857

Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Std. Error
3 1 .681
2 .627
4 .877
5 .877
4 1 .797
2 .751
3 .877
5 .970
5 1 .797
2 .751
3 .877
4 .970

Page 23
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Sig.
3 1 .982
2 .999
4 1.000
5 .858
4 1 .989
2 1.000
3 1.000
5 .902
5 1 .527
2 .876
3 .858
4 .902

Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Lower Bound
3 1 -2.28
2 -1.60
4 -2.44
5 -1.58
4 1 -2.61
2 -1.96
3 -2.46
5 -1.85
5 1 -3.47
2 -2.81
3 -3.32
4 -3.57

Page 24
 Multiple Comparisons
Tukey HSD

Dependent Variable
(I) Please choose the price (J) Please choose the price 95% ...
range for your 4-wheeler range for your 4-wheeler Upper Bound
3 1 1.53
2 1.91
4 2.46
5 3.32
4 1 1.84
2 2.24
3 2.44
5 3.57
5 1 .98
2 1.39
3 1.58
4 1.85

Homogeneous Subsets

Please rank the parameters that influence your

purchase decision of 4-wheeler [Price]
Tukey HSDa,b
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
2 35 3.17
1 20 3.55
5 7 4.00
3 11 4.45
4 7 4.57
Sig. .161

Means for groups in homogeneous subsets are displayed.

a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

Page 25
Please rank the parameters that influence your
purchase decision of 4-wheeler [Discounts and
offers]
Tukey HSDa,b
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
2 35 3.20
5 7 3.29
1 20 3.35
3 11 3.64
4 7 3.71
Sig. .961
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

Please rank the parameters that influence your

purchase decision of 4-wheeler [Safety feature]
a,b

Tukey HSDa,b
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
1 20 2.85
3 11 3.18
2 35 3.29
4 7 3.43
5 7 4.43
Sig. .208
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

Page 26
Please rank the parameters that influence your
purchase decision of 4-wheeler [Brand]
Tukey HSDa,b
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
4 7 2.71
3 11 2.82
1 20 2.85
5 7 3.14
2 35 3.63
Sig. .503

Means for groups in homogeneous subsets are displayed.

a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

Please rank the parameters that influence your

purchase decision of 4-wheeler [Delivery
waiting time]
a,b
Tukey HSD
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
4 7 2.86
3 11 3.18
5 7 3.29
2 35 4.14
1 20 4.30
Sig. .443
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

Page 27
 Please rank the parameters that influence your
purchase decision of 4-wheeler [Technology
features and Customization]
Tukey HSDa,b
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
5 7 2.86
2 35 3.57
4 7 3.71
3 11 3.73
1 20 4.10
Sig. .499
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

Means Plots

5.0
Mean of Please rank the parameters that influence
your purchase decision of 4-wheeler [Price]

4.5

4.0

3.5

3.0

1 2 3 4 5

Please choose the price range for your 4-wheeler

Page 28
 Mean of Please rank the parameters that influence Mean of Please rank the parameters that influence
your purchase decision of 4-wheeler [Safety feature] your purchase decision of 4-wheeler [Discounts and
offers]

2.5
3.0
3.5
4.0
4.5
3.2
3.3
3.4
3.5
3.6
3.7
3.8

1
1

2
2

3
3

4
4

Please choose the price range for your 4-wheeler

Please choose the price range for your 4-wheeler

5
5

Page 29
 Mean of Please rank the parameters that influence Mean of Please rank the parameters that influence
your purchase decision of 4-wheeler [Delivery waiting your purchase decision of 4-wheeler [Brand]
time]

2.75
3.00
3.25
3.50
3.75

2.5
3.0
3.5
4.0
4.5
1

1
2

2
3

3
4

4
Please choose the price range for your 4-wheeler

Please choose the price range for your 4-wheeler

5

Page 30
 Mean of Please rank the parameters that influence
your purchase decision of 4-wheeler [Technology
features and Customization]

3.0
3.3
3.6
3.9
4.2

1
2
3
4

Please choose the price range for your 4-wheeler

5

Page 31