Oneway

Descriptives
95% Confidence
Interval for Mean
N Mean Std. Deviation Std. Error Lower Bound
Rate the following on a scale 1 20 3.80 1.576 .352 3.06
of (1) Strongly disagree to 2 35 4.11 1.323 .224 3.66
(5) strongly agree [Budget
constraint plays major role in 3 11 4.18 1.471 .444 3.19
buying a vehicle] 4 7 4.14 .900 .340 3.31
5 7 4.14 .900 .340 3.31
Total 80 4.05 1.330 .149 3.75
Rate the following on a scale 1 20 3.60 1.188 .266 3.04
of (1) Strongly disagree to 2 35 4.03 1.071 .181 3.66
(5) strongly agree
[Technology and ease of 3 11 3.64 1.362 .411 2.72
driving prevails over luxury] 4 7 4.14 1.464 .553 2.79
5 7 4.57 .535 .202 4.08
Total 80 3.93 1.156 .129 3.67
Rate the following on a scale 1 20 3.40 .940 .210 2.96
of (1) Strongly disagree to 2 35 3.71 .957 .162 3.39
(5) strongly agree
[Aesthetics play a major role 3 11 3.45 .934 .282 2.83
in choosing a 4-wheeler] 4 7 3.43 1.134 .429 2.38
5 7 4.57 .535 .202 4.08
Total 80 3.65 .969 .108 3.43
Rate the following on a scale 1 20 3.45 1.146 .256 2.91
of (1) Strongly disagree to 2 35 3.86 1.033 .175 3.50
(5) strongly agree [Discounts
prevail over delivery time 3 11 3.73 1.489 .449 2.73
during purchasing] 4 7 3.86 1.345 .508 2.61
5 7 3.57 1.512 .571 2.17
Total 80 3.71 1.182 .132 3.45
Rate the following on a scale 1 20 3.65 1.309 .293 3.04
of (1) Strongly disagree to 2 35 4.20 1.052 .178 3.84
(5) strongly agree [Prefer
more options to select 3 11 3.91 1.514 .456 2.89
available in same price 4 7 4.71 .488 .184 4.26
range] 5 7 4.71 .488 .184 4.26
Total 80 4.11 1.158 .129 3.85
Rate the following on a scale 1 20 3.70 1.031 .231 3.22
of (1) Strongly disagree to 2 35 3.94 .906 .153 3.63
(5) strongly agree [Brand
name influences the 3 11 3.09 1.758 .530 1.91
purchase decision of a 4 7 3.57 1.397 .528 2.28
buyer] 5 7 4.71 .756 .286 4.02
Total 80 3.80 1.163 .130 3.54

Page 1
 Descriptives
95% Confidence
Interval for Mean
Upper Bound Minimum Maximum
Rate the following on a scale 1 4.54 1 5
of (1) Strongly disagree to
2 4.57 1 5
(5) strongly agree [Budget
constraint plays major role in 3 5.17 1 5
buying a vehicle] 4 4.97 3 5
5 4.97 3 5
Total 4.35 1 5
Rate the following on a scale 1 4.16 1 5
of (1) Strongly disagree to
2 4.40 1 5
(5) strongly agree
[Technology and ease of 3 4.55 1 5
driving prevails over luxury] 4 5.50 1 5
5 5.07 4 5
Total 4.18 1 5
Rate the following on a scale 1 3.84 1 5
of (1) Strongly disagree to
2 4.04 1 5
(5) strongly agree
[Aesthetics play a major role 3 4.08 2 5
in choosing a 4-wheeler] 4 4.48 1 4
5 5.07 4 5
Total 3.87 1 5
Rate the following on a scale 1 3.99 2 5
of (1) Strongly disagree to
2 4.21 2 5
(5) strongly agree [Discounts
prevail over delivery time 3 4.73 1 5
during purchasing] 4 5.10 2 5
5 4.97 2 5
Total 3.98 1 5
Rate the following on a scale 1 4.26 1 5
of (1) Strongly disagree to
2 4.56 1 5
(5) strongly agree [Prefer
more options to select 3 4.93 1 5
available in same price 4 5.17 4 5
range]
5 5.17 4 5
Total 4.37 1 5
Rate the following on a scale 1 4.18 2 5
of (1) Strongly disagree to
2 4.25 2 5
(5) strongly agree [Brand
name influences the 3 4.27 1 5
purchase decision of a 4 4.86 1 5
buyer]
5 5.41 3 5
Total 4.06 1 5

Page 2
 Descriptives
95% Confidence
Interval for Mean
N Mean Std. Deviation Std. Error Lower Bound
Rate the following on a scale 1 20 3.30 1.129 .252 2.77
of (1) Strongly disagree to
2 35 3.31 1.301 .220 2.87
(5) strongly agree [Buying
decision is impacted if 3 11 3.36 1.748 .527 2.19
delivery waiting time is 4 7 3.43 1.397 .528 2.14
above 3 months]
5 7 3.57 1.512 .571 2.17
Total 80 3.35 1.323 .148 3.06

Descriptives
95% Confidence
Interval for Mean
Upper Bound Minimum Maximum
Rate the following on a scale 1 3.83 2 5
of (1) Strongly disagree to
2 3.76 1 5
(5) strongly agree [Buying
decision is impacted if 3 4.54 1 5
delivery waiting time is 4 4.72 1 5
above 3 months]
5 4.97 2 5
Total 3.64 1 5

Page 3
 Tests of Homogeneity of Variances

Levene Statistic df1 df2

Rate the following on a scale Based on Mean 1.572 4 75
of (1) Strongly disagree to
(5) strongly agree [Budget Based on Median .331 4 75
constraint plays major role in Based on Median and with .331 4 64.020
buying a vehicle] adjusted df
Based on trimmed mean 1.255 4 75
Rate the following on a scale Based on Mean 1.048 4 75
of (1) Strongly disagree to
(5) strongly agree Based on Median .440 4 75
[Technology and ease of Based on Median and with .440 4 55.310
driving prevails over luxury] adjusted df
Based on trimmed mean .865 4 75
Rate the following on a scale Based on Mean .379 4 75
of (1) Strongly disagree to
(5) strongly agree Based on Median .162 4 75
[Aesthetics play a major role Based on Median and with .162 4 69.052
in choosing a 4-wheeler] adjusted df
Based on trimmed mean .340 4 75
Rate the following on a scale Based on Mean 1.889 4 75
of (1) Strongly disagree to
(5) strongly agree [Discounts Based on Median 1.112 4 75
prevail over delivery time Based on Median and with 1.112 4 72.761
during purchasing] adjusted df
Based on trimmed mean 1.783 4 75
Rate the following on a scale Based on Mean 2.588 4 75
of (1) Strongly disagree to
(5) strongly agree [Prefer Based on Median 2.206 4 75
more options to select Based on Median and with 2.206 4 62.883
available in same price adjusted df
range]
Based on trimmed mean 2.265 4 75
Rate the following on a scale Based on Mean 5.048 4 75
of (1) Strongly disagree to
(5) strongly agree [Brand Based on Median 2.976 4 75
name influences the Based on Median and with 2.976 4 52.979
purchase decision of a adjusted df
buyer]
Based on trimmed mean 5.087 4 75
Rate the following on a scale Based on Mean 1.732 4 75
of (1) Strongly disagree to
(5) strongly agree [Buying Based on Median .527 4 75
decision is impacted if Based on Median and with .527 4 67.341
delivery waiting time is adjusted df
above 3 months]
Based on trimmed mean 1.654 4 75

Page 4
 Tests of Homogeneity of Variances

Sig.
Rate the following on a scale Based on Mean .191
of (1) Strongly disagree to
(5) strongly agree [Budget Based on Median .857
constraint plays major role in Based on Median and with .856
buying a vehicle] adjusted df
Based on trimmed mean .295
Rate the following on a scale Based on Mean .388
of (1) Strongly disagree to
(5) strongly agree Based on Median .779
[Technology and ease of Based on Median and with .779
driving prevails over luxury] adjusted df
Based on trimmed mean .489
Rate the following on a scale Based on Mean .823
of (1) Strongly disagree to
(5) strongly agree Based on Median .957
[Aesthetics play a major role Based on Median and with .957
in choosing a 4-wheeler] adjusted df
Based on trimmed mean .850
Rate the following on a scale Based on Mean .121
of (1) Strongly disagree to
(5) strongly agree [Discounts Based on Median .357
prevail over delivery time Based on Median and with .358
during purchasing] adjusted df
Based on trimmed mean .141
Rate the following on a scale Based on Mean .043
of (1) Strongly disagree to
(5) strongly agree [Prefer Based on Median .076
more options to select Based on Median and with .078
available in same price adjusted df
range]
Based on trimmed mean .070
Rate the following on a scale Based on Mean .001
of (1) Strongly disagree to
(5) strongly agree [Brand Based on Median .024
name influences the Based on Median and with .027
purchase decision of a adjusted df
buyer]
Based on trimmed mean .001
Rate the following on a scale Based on Mean .152
of (1) Strongly disagree to
(5) strongly agree [Buying Based on Median .716
decision is impacted if Based on Median and with .716
delivery waiting time is adjusted df
above 3 months]
Based on trimmed mean .170

Page 5
 ANOVA

Sum of Squares df Mean Square F

Rate the following on a scale Between Groups 1.706 4 .427 .232
of (1) Strongly disagree to
(5) strongly agree [Budget Within Groups 138.094 75 1.841
constraint plays major role in
buying a vehicle] Total 139.800 79

Rate the following on a scale Between Groups 6.662 4 1.665 1.263

of (1) Strongly disagree to
(5) strongly agree Within Groups 98.888 75 1.319
[Technology and ease of
driving prevails over luxury] Total 105.550 79

Rate the following on a scale Between Groups 8.101 4 2.025 2.298

of (1) Strongly disagree to
(5) strongly agree Within Groups 66.099 75 .881
[Aesthetics play a major role
in choosing a 4-wheeler] Total 74.200 79

Rate the following on a scale Between Groups 2.399 4 .600 .416

of (1) Strongly disagree to
(5) strongly agree [Discounts Within Groups 107.989 75 1.440
prevail over delivery time
during purchasing] Total 110.388 79

Rate the following on a scale Between Groups 10.071 4 2.518 1.969

of (1) Strongly disagree to
(5) strongly agree [Prefer Within Groups 95.916 75 1.279
more options to select
available in same price Total 105.987 79
range]
Rate the following on a scale Between Groups 12.662 4 3.166 2.522
of (1) Strongly disagree to
(5) strongly agree [Brand Within Groups 94.138 75 1.255
name influences the
purchase decision of a Total 106.800 79
buyer]
Rate the following on a scale Between Groups .483 4 .121 .066
of (1) Strongly disagree to
(5) strongly agree [Buying Within Groups 137.717 75 1.836
decision is impacted if
delivery waiting time is Total 138.200 79
above 3 months]

Page 6
 ANOVA

Sig.
Rate the following on a scale Between Groups .920
of (1) Strongly disagree to
(5) strongly agree [Budget Within Groups
constraint plays major role in
buying a vehicle] Total

Rate the following on a scale Between Groups .292

of (1) Strongly disagree to
(5) strongly agree Within Groups
[Technology and ease of
driving prevails over luxury] Total

Rate the following on a scale Between Groups .067

of (1) Strongly disagree to
(5) strongly agree Within Groups
[Aesthetics play a major role
in choosing a 4-wheeler] Total

Rate the following on a scale Between Groups .796

of (1) Strongly disagree to
(5) strongly agree [Discounts Within Groups
prevail over delivery time
during purchasing] Total

Rate the following on a scale Between Groups .108

of (1) Strongly disagree to
(5) strongly agree [Prefer Within Groups
more options to select
available in same price Total
range]
Rate the following on a scale Between Groups .048
of (1) Strongly disagree to
(5) strongly agree [Brand Within Groups
name influences the
purchase decision of a Total
buyer]
Rate the following on a scale Between Groups .992
of (1) Strongly disagree to
(5) strongly agree [Buying Within Groups
decision is impacted if
delivery waiting time is Total
above 3 months]

Page 7
 a,b
ANOVA Effect Sizes
95% Confidence Interval
Point Estimate Lower Upper
Rate the following on a scale Eta-squared .012 .000 .033
of (1) Strongly disagree to
(5) strongly agree [Budget Epsilon-squared -.040 -.053 -.018
constraint plays major role in Omega-squared Fixed-effect -.040 -.053 -.018
buying a vehicle]
Omega-squared Random- -.010 -.013 -.004
effect
Rate the following on a scale Eta-squared .063 .000 .147
of (1) Strongly disagree to
(5) strongly agree Epsilon-squared .013 -.053 .101
[Technology and ease of Omega-squared Fixed-effect .013 -.053 .100
driving prevails over luxury]
Omega-squared Random- .003 -.013 .027
effect
Rate the following on a scale Eta-squared .109 .000 .212
of (1) Strongly disagree to
(5) strongly agree Epsilon-squared .062 -.053 .170
[Aesthetics play a major role Omega-squared Fixed-effect .061 -.053 .169
in choosing a 4-wheeler]
Omega-squared Random- .016 -.013 .048
effect
Rate the following on a scale Eta-squared .022 .000 .065
of (1) Strongly disagree to
(5) strongly agree [Discounts Epsilon-squared -.030 -.053 .015
prevail over delivery time Omega-squared Fixed-effect -.030 -.053 .015
during purchasing]
Omega-squared Random- -.007 -.013 .004
effect
Rate the following on a scale Eta-squared .095 .000 .194
of (1) Strongly disagree to
(5) strongly agree [Prefer Epsilon-squared .047 -.053 .151
more options to select Omega-squared Fixed-effect .046 -.053 .149
available in same price
range]
Omega-squared Random- .012 -.013 .042
effect
Rate the following on a scale Eta-squared .119 .000 .224
of (1) Strongly disagree to
(5) strongly agree [Brand Epsilon-squared .072 -.053 .183
name influences the Omega-squared Fixed-effect .071 -.053 .181
purchase decision of a
buyer]
Omega-squared Random- .019 -.013 .052
effect
Rate the following on a scale Eta-squared .003 .000 .000
of (1) Strongly disagree to
(5) strongly agree [Buying Epsilon-squared -.050 -.053 -.053
decision is impacted if

Page 8
 a,b
ANOVA Effect Sizes
95% Confidence Interval
(5) strongly agree [Buying Point Estimate Lower Upper
decision is impacted if Omega-squared Fixed-effect -.049 -.053 -.053
delivery waiting time is
above 3 months]
Omega-squared Random- -.012 -.013 -.013
effect
a. Eta-squared and Epsilon-squared are estimated based on the fixed-effect model.
b. Negative but less biased estimates are retained, not rounded to zero.

Post Hoc Tests

Multiple Comparisons
Tukey HSD

Dependent Variable
Rate the following on a scale 1
of (1) Strongly disagree to
(5) strongly agree [Budget
constraint plays major role in
buying a vehicle]
Rate the following on a scale 1
of (1) Strongly disagree to
(5) strongly agree
[Technology and ease of
driving prevails over luxury]
(I) Please choose the price (J) Please choose the price Mean Difference
range for your 4-wheeler range for your 4-wheeler (I-J)
2 -.314
3 -.382
4 -.343
5 -.343
2 1 .314
3 -.068
4 -.029
5 -.029
3 1 .382
2 .068
4 .039
5 .039
4 1 .343
2 .029
3 -.039
5 .000
5 1 .343
2 .029
3 -.039
4 .000
2 -.429
3 -.036
4 -.543
5 -.971

Page 9
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Std. Error
Rate the following on a scale 1 2 .380
of (1) Strongly disagree to
3 .509
(5) strongly agree [Budget
constraint plays major role in 4 .596
buying a vehicle] 5 .596
2 1 .380
3 .469
4 .562
5 .562
3 1 .509
2 .469
4 .656
5 .656
4 1 .596
2 .562
3 .656
5 .725
5 1 .596
2 .562
3 .656
4 .725
Rate the following on a scale 1 2 .322
of (1) Strongly disagree to
3 .431
(5) strongly agree
[Technology and ease of 4 .504
driving prevails over luxury] 5 .504

Page 10
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Sig.
Rate the following on a scale 1 2 .922
of (1) Strongly disagree to
3 .944
(5) strongly agree [Budget
constraint plays major role in 4 .978
buying a vehicle] 5 .978
2 1 .922
3 1.000
4 1.000
5 1.000
3 1 .944
2 1.000
4 1.000
5 1.000
4 1 .978
2 1.000
3 1.000
5 1.000
5 1 .978
2 1.000
3 1.000
4 1.000
Rate the following on a scale 1 2 .673
of (1) Strongly disagree to
3 1.000
(5) strongly agree
[Technology and ease of 4 .818
driving prevails over luxury] 5 .313

Page 11
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Lower Bound
Rate the following on a scale 1 2 -1.38
of (1) Strongly disagree to
3 -1.81
(5) strongly agree [Budget
constraint plays major role in 4 -2.01
buying a vehicle] 5 -2.01
2 1 -.75
3 -1.38
4 -1.60
5 -1.60
3 1 -1.04
2 -1.24
4 -1.79
5 -1.79
4 1 -1.32
2 -1.54
3 -1.87
5 -2.03
5 1 -1.32
2 -1.54
3 -1.87
4 -2.03
Rate the following on a scale 1 2 -1.33
of (1) Strongly disagree to
3 -1.24
(5) strongly agree
[Technology and ease of 4 -1.95
driving prevails over luxury] 5 -2.38

Page 12
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Upper Bound
Rate the following on a scale 1 2 .75
of (1) Strongly disagree to
3 1.04
(5) strongly agree [Budget
constraint plays major role in 4 1.32
buying a vehicle] 5 1.32
2 1 1.38
3 1.24
4 1.54
5 1.54
3 1 1.81
2 1.38
4 1.87
5 1.87
4 1 2.01
2 1.60
3 1.79
5 2.03
5 1 2.01
2 1.60
3 1.79
4 2.03
Rate the following on a scale 1 2 .47
of (1) Strongly disagree to
3 1.17
(5) strongly agree
[Technology and ease of 4 .87
driving prevails over luxury] 5 .44

Page 13
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price Mean Difference
Dependent Variable range for your 4-wheeler range for your 4-wheeler (I-J)
2 1 .429
3 .392
4 -.114
5 -.543
3 1 .036
2 -.392
4 -.506
5 -.935
4 1 .543
2 .114
3 .506
5 -.429
5 1 .971
2 .543
3 .935
4 .429
Rate the following on a scale 1 2 -.314
of (1) Strongly disagree to
3 -.055
(5) strongly agree
[Aesthetics play a major role 4 -.029
*
in choosing a 4-wheeler] 5 -1.171
2 1 .314
3 .260
4 .286
5 -.857
3 1 .055
2 -.260
4 .026
5 -1.117
4 1 .029
2 -.286
3 -.026
5 -1.143
5 1 1.171*
2 .857
3 1.117
4 1.143

Page 14
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Std. Error
2 1 .322
3 .397
4 .475
5 .475
3 1 .431
2 .397
4 .555
5 .555
4 1 .504
2 .475
3 .555
5 .614
5 1 .504
2 .475
3 .555
4 .614
Rate the following on a scale 1 2 .263
of (1) Strongly disagree to
3 .352
(5) strongly agree
[Aesthetics play a major role 4 .412
in choosing a 4-wheeler] 5 .412
2 1 .263
3 .324
4 .389
5 .389
3 1 .352
2 .324
4 .454
5 .454
4 1 .412
2 .389
3 .454
5 .502
5 1 .412
2 .389
3 .454
4 .502

Page 15
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Sig.
2 1 .673
3 .860
4 .999
5 .784
3 1 1.000
2 .860
4 .891
5 .450
4 1 .818
2 .999
3 .891
5 .956
5 1 .313
2 .784
3 .450
4 .956
Rate the following on a scale 1 2 .755
of (1) Strongly disagree to
3 1.000
(5) strongly agree
[Aesthetics play a major role 4 1.000
in choosing a 4-wheeler] 5 .044
2 1 .755
3 .930
4 .948
5 .189
3 1 1.000
2 .930
4 1.000
5 .111
4 1 1.000
2 .948
3 1.000
5 .164
5 1 .044
2 .189
3 .111
4 .164

Page 16
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Lower Bound
2 1 -.47
3 -.72
4 -1.44
5 -1.87
3 1 -1.17
2 -1.50
4 -2.06
5 -2.49
4 1 -.87
2 -1.21
3 -1.05
5 -2.14
5 1 -.44
2 -.79
3 -.62
4 -1.29
Rate the following on a scale 1 2 -1.05
of (1) Strongly disagree to
3 -1.04
(5) strongly agree
[Aesthetics play a major role 4 -1.18
in choosing a 4-wheeler] 5 -2.32
2 1 -.42
3 -.65
4 -.80
5 -1.94
3 1 -.93
2 -1.17
4 -1.24
5 -2.39
4 1 -1.12
2 -1.37
3 -1.29
5 -2.55
5 1 .02
2 -.23
3 -.15
4 -.26

Page 17
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Upper Bound
2 1 1.33
3 1.50
4 1.21
5 .79
3 1 1.24
2 .72
4 1.05
5 .62
4 1 1.95
2 1.44
3 2.06
5 1.29
5 1 2.38
2 1.87
3 2.49
4 2.14
Rate the following on a scale 1 2 .42
of (1) Strongly disagree to
3 .93
(5) strongly agree
[Aesthetics play a major role 4 1.12
in choosing a 4-wheeler] 5 -.02
2 1 1.05
3 1.17
4 1.37
5 .23
3 1 1.04
2 .65
4 1.29
5 .15
4 1 1.18
2 .80
3 1.24
5 .26
5 1 2.32
2 1.94
3 2.39
4 2.55

Page 18
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price Mean Difference
Dependent Variable range for your 4-wheeler range for your 4-wheeler (I-J)
Rate the following on a scale 1 2 -.407
of (1) Strongly disagree to
3 -.277
(5) strongly agree [Discounts
prevail over delivery time 4 -.407
during purchasing] 5 -.121
2 1 .407
3 .130
4 .000
5 .286
3 1 .277
2 -.130
4 -.130
5 .156
4 1 .407
2 .000
3 .130
5 .286
5 1 .121
2 -.286
3 -.156
4 -.286
Rate the following on a scale 1 2 -.550
of (1) Strongly disagree to
3 -.259
(5) strongly agree [Prefer
more options to select 4 -1.064
available in same price 5 -1.064
range]
2 1 .550
3 .291
4 -.514
5 -.514
3 1 .259
2 -.291
4 -.805
5 -.805
4 1 1.064
2 .514
3 .805
5 .000

Page 19
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Std. Error
Rate the following on a scale 1 2 .336
of (1) Strongly disagree to
3 .450
(5) strongly agree [Discounts
prevail over delivery time 4 .527
during purchasing] 5 .527
2 1 .336
3 .415
4 .497
5 .497
3 1 .450
2 .415
4 .580
5 .580
4 1 .527
2 .497
3 .580
5 .641
5 1 .527
2 .497
3 .580
4 .641
Rate the following on a scale 1 2 .317
of (1) Strongly disagree to
3 .425
(5) strongly agree [Prefer
more options to select 4 .497
available in same price 5 .497
range]
2 1 .317
3 .391
4 .468
5 .468
3 1 .425
2 .391
4 .547
5 .547
4 1 .497
2 .468
3 .547
5 .604

Page 20
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Sig.
Rate the following on a scale 1 2 .745
of (1) Strongly disagree to
3 .972
(5) strongly agree [Discounts
prevail over delivery time 4 .938
during purchasing] 5 .999
2 1 .745
3 .998
4 1.000
5 .978
3 1 .972
2 .998
4 .999
5 .999
4 1 .938
2 1.000
3 .999
5 .992
5 1 .999
2 .978
3 .999
4 .992
Rate the following on a scale 1 2 .419
of (1) Strongly disagree to
3 .973
(5) strongly agree [Prefer
more options to select 4 .213
available in same price 5 .213
range]
2 1 .419
3 .945
4 .807
5 .807
3 1 .973
2 .945
4 .583
5 .583
4 1 .213
2 .807
3 .583
5 1.000

Page 21
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Lower Bound
Rate the following on a scale 1 2 -1.35
of (1) Strongly disagree to
3 -1.54
(5) strongly agree [Discounts
prevail over delivery time 4 -1.88
during purchasing] 5 -1.59
2 1 -.53
3 -1.03
4 -1.39
5 -1.10
3 1 -.98
2 -1.29
4 -1.75
5 -1.47
4 1 -1.07
2 -1.39
3 -1.49
5 -1.51
5 1 -1.35
2 -1.67
3 -1.78
4 -2.08
Rate the following on a scale 1 2 -1.44
of (1) Strongly disagree to
3 -1.45
(5) strongly agree [Prefer
more options to select 4 -2.45
available in same price 5 -2.45
range]
2 1 -.34
3 -.80
4 -1.82
5 -1.82
3 1 -.93
2 -1.38
4 -2.33
5 -2.33
4 1 -.32
2 -.79
3 -.72
5 -1.69

Page 22
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Upper Bound
Rate the following on a scale 1 2 .53
of (1) Strongly disagree to
3 .98
(5) strongly agree [Discounts
prevail over delivery time 4 1.07
during purchasing] 5 1.35
2 1 1.35
3 1.29
4 1.39
5 1.67
3 1 1.54
2 1.03
4 1.49
5 1.78
4 1 1.88
2 1.39
3 1.75
5 2.08
5 1 1.59
2 1.10
3 1.47
4 1.51
Rate the following on a scale 1 2 .34
of (1) Strongly disagree to
3 .93
(5) strongly agree [Prefer
more options to select 4 .32
available in same price 5 .32
range]
2 1 1.44
3 1.38
4 .79
5 .79
3 1 1.45
2 .80
4 .72
5 .72
4 1 2.45
2 1.82
3 2.33
5 1.69

Page 23
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price Mean Difference
Dependent Variable range for your 4-wheeler range for your 4-wheeler (I-J)
5 1 1.064
2 .514
3 .805
4 .000
Rate the following on a scale 1 2 -.243
of (1) Strongly disagree to
3 .609
(5) strongly agree [Brand
name influences the 4 .129
purchase decision of a 5 -1.014
buyer]
2 1 .243
3 .852
4 .371
5 -.771
3 1 -.609
2 -.852
4 -.481
*
5 -1.623
4 1 -.129
2 -.371
3 .481
5 -1.143
5 1 1.014
2 .771
3 1.623*
4 1.143
Rate the following on a scale 1 2 -.014
of (1) Strongly disagree to
3 -.064
(5) strongly agree [Buying
decision is impacted if 4 -.129
delivery waiting time is 5 -.271
above 3 months]
2 1 .014
3 -.049
4 -.114
5 -.257
3 1 .064
2 .049
4 -.065
5 -.208

Page 24
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Std. Error
5 1 .497
2 .468
3 .547
4 .604
Rate the following on a scale 1 2 .314
of (1) Strongly disagree to
3 .421
(5) strongly agree [Brand
name influences the 4 .492
purchase decision of a 5 .492
buyer]
2 1 .314
3 .387
4 .464
5 .464
3 1 .421
2 .387
4 .542
5 .542
4 1 .492
2 .464
3 .542
5 .599
5 1 .492
2 .464
3 .542
4 .599
Rate the following on a scale 1 2 .380
of (1) Strongly disagree to
3 .509
(5) strongly agree [Buying
decision is impacted if 4 .595
delivery waiting time is 5 .595
above 3 months]
2 1 .380
3 .468
4 .561
5 .561
3 1 .509
2 .468
4 .655
5 .655

Page 25
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Sig.
5 1 .213
2 .807
3 .583
4 1.000
Rate the following on a scale 1 2 .938
of (1) Strongly disagree to
3 .599
(5) strongly agree [Brand
name influences the 4 .999
purchase decision of a 5 .248
buyer]
2 1 .938
3 .191
4 .930
5 .463
3 1 .599
2 .191
4 .901
5 .029
4 1 .999
2 .930
3 .901
5 .322
5 1 .248
2 .463
3 .029
4 .322
Rate the following on a scale 1 2 1.000
of (1) Strongly disagree to
3 1.000
(5) strongly agree [Buying
decision is impacted if 4 1.000
delivery waiting time is 5 .991
above 3 months]
2 1 1.000
3 1.000
4 1.000
5 .991
3 1 1.000
2 1.000
4 1.000
5 .998

Page 26
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Lower Bound
5 1 -.32
2 -.79
3 -.72
4 -1.69
Rate the following on a scale 1 2 -1.12
of (1) Strongly disagree to
3 -.57
(5) strongly agree [Brand
name influences the 4 -1.25
purchase decision of a 5 -2.39
buyer]
2 1 -.63
3 -.23
4 -.93
5 -2.07
3 1 -1.78
2 -1.93
4 -1.99
5 -3.14
4 1 -1.50
2 -1.67
3 -1.03
5 -2.82
5 1 -.36
2 -.53
3 .11
4 -.53
Rate the following on a scale 1 2 -1.08
of (1) Strongly disagree to
3 -1.49
(5) strongly agree [Buying
decision is impacted if 4 -1.79
delivery waiting time is 5 -1.93
above 3 months]
2 1 -1.05
3 -1.36
4 -1.68
5 -1.83
3 1 -1.36
2 -1.26
4 -1.90
5 -2.04

Page 27
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price 95% ...
Dependent Variable range for your 4-wheeler range for your 4-wheeler Upper Bound
5 1 2.45
2 1.82
3 2.33
4 1.69
Rate the following on a scale 1 2 .63
of (1) Strongly disagree to
3 1.78
(5) strongly agree [Brand
name influences the 4 1.50
purchase decision of a 5 .36
buyer]
2 1 1.12
3 1.93
4 1.67
5 .53
3 1 .57
2 .23
4 1.03
5 -.11
4 1 1.25
2 .93
3 1.99
5 .53
5 1 2.39
2 2.07
3 3.14
4 2.82
Rate the following on a scale 1 2 1.05
of (1) Strongly disagree to
3 1.36
(5) strongly agree [Buying
decision is impacted if 4 1.53
delivery waiting time is 5 1.39
above 3 months]
2 1 1.08
3 1.26
4 1.45
5 1.31
3 1 1.49
2 1.36
4 1.77
5 1.62

Page 28
 Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price Mean Difference
Dependent Variable range for your 4-wheeler range for your 4-wheeler (I-J)
4 1 .129
2 .114
3 .065
5 -.143
5 1 .271
2 .257
3 .208
4 .143

Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Std. Error
4 1 .595
2 .561
3 .655
5 .724
5 1 .595
2 .561
3 .655
4 .724

Multiple Comparisons
Tukey HSD

(I) Please choose the price (J) Please choose the price
Dependent Variable range for your 4-wheeler range for your 4-wheeler Sig.
4 1 1.000
2 1.000
3 1.000
5 1.000
5 1 .991
2 .991
3 .998
4 1.000

Page 29

Tukey HSD
Dependent Variable
Tukey HSD
Dependent Variable
*. The mean difference is significant at the 0.05 level.
Homogeneous Subsets
Multiple Comparisons
(I) Please choose the price (J) Please choose the price 95% ...
range for your 4-wheeler range for your 4-wheeler Lower Bound
4 1 -1.53
2 -1.45
3 -1.77
5 -2.17
5 1 -1.39
2 -1.31
3 -1.62
4 -1.88
Multiple Comparisons
(I) Please choose the price (J) Please choose the price 95% ...
range for your 4-wheeler range for your 4-wheeler Upper Bound
4 1 1.79
2 1.68
3 1.90
5 1.88
5 1 1.93
2 1.83
3 2.04
4 2.17
Page 30
 Rate the following on a scale of (1) Strongly
disagree to (5) strongly agree [Budget
constraint plays major role in buying a vehicle]
a,b

Tukey HSDa,b
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
1 20 3.80
2 35 4.11
4 7 4.14
5 7 4.14
3 11 4.18
Sig. .964
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

Rate the following on a scale of (1) Strongly

disagree to (5) strongly agree [Technology and
ease of driving prevails over luxury]
Tukey HSDa,b
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
1 20 3.60
3 11 3.64
2 35 4.03
4 7 4.14
5 7 4.57
Sig. .284

Means for groups in homogeneous subsets are displayed.

a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

Page 31
Rate the following on a scale of (1) Strongly disagree
to (5) strongly agree [Aesthetics play a major role in
choosing a 4-wheeler]
Tukey HSDa,b

Please choose the price Subset for alpha = 0.05

range for your 4-wheeler N 1 2
1 20 3.40
4 7 3.43
3 11 3.45 3.45
2 35 3.71 3.71
5 7 4.57
Sig. .934 .051
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of the
group sizes is used. Type I error levels are not guaranteed.

Rate the following on a scale of (1) Strongly

disagree to (5) strongly agree [Discounts
prevail over delivery time during purchasing]
a,b

Tukey HSDa,b
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
1 20 3.45
5 7 3.57
3 11 3.73
2 35 3.86
4 7 3.86
Sig. .931
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

Page 32
 Rate the following on a scale of (1) Strongly
disagree to (5) strongly agree [Prefer more
options to select available in same price range]
a,b

Tukey HSDa,b
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
1 20 3.65
3 11 3.91
2 35 4.20
4 7 4.71
5 7 4.71
Sig. .189
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

Rate the following on a scale of (1) Strongly disagree

to (5) strongly agree [Brand name influences the
purchase decision of a buyer]
Tukey HSDa,b

Please choose the price Subset for alpha = 0.05

range for your 4-wheeler N 1 2
3 11 3.09
4 7 3.57 3.57
1 20 3.70 3.70
2 35 3.94 3.94
5 7 4.71
Sig. .392 .129
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of the
group sizes is used. Type I error levels are not guaranteed.

Page 33
 Rate the following on a scale of (1) Strongly
disagree to (5) strongly agree [Buying decision
is impacted if delivery waiting time is above 3
months]
a,b
Tukey HSD
Subset for alpha
Please choose the price = 0.05
range for your 4-wheeler N 1
1 20 3.30
2 35 3.31
3 11 3.36
4 7 3.43
5 7 3.57
Sig. .990
Means for groups in homogeneous subsets are displayed.
a. Uses Harmonic Mean Sample Size = 10.984.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.

Means Plots

4.2
Mean of Rate the following on a scale of (1) Strongly
disagree to (5) strongly agree [Budget constraint
plays major role in buying a vehicle]

4.1

4.0

3.9

3.8

1 2 3 4 5

Please choose the price range for your 4-wheeler

Page 34
 Mean of Rate the following on a scale of (1) Strongly Mean of Rate the following on a scale of (1) Strongly
disagree to (5) strongly agree [Aesthetics play a disagree to (5) strongly agree [Technology and ease
major role in choosing a 4-wheeler] of driving prevails over luxury]

3.6
3.8
4.0
4.2
4.4
4.6

3.50
3.75
4.00
4.25
4.50
1

1
2

2
3

3
4

4
Please choose the price range for your 4-wheeler

Please choose the price range for your 4-wheeler

5

Page 35
 Mean of Rate the following on a scale of (1) Strongly Mean of Rate the following on a scale of (1) Strongly
disagree to (5) strongly agree [Prefer more options to disagree to (5) strongly agree [Discounts prevail over
select available in same price range] delivery time during purchasing]

3.4
3.5
3.6
3.7
3.8
3.9

4.75

3.75
4.00
4.25
4.50
1

1
2

2
3

3
4

4
Please choose the price range for your 4-wheeler

Please choose the price range for your 4-wheeler

5

Page 36
 Mean of Rate the following on a scale of (1) Strongly Mean of Rate the following on a scale of (1) Strongly
disagree to (5) strongly agree [Buying decision is disagree to (5) strongly agree [Brand name
impacted if delivery waiting time is above 3 months] influences the purchase decision of a buyer]

3.0
3.5
4.5
5.0

4.0

3.30
3.35
3.40
3.45
3.55
3.60

3.50
1

1
2

2
3

3
4

4
Please choose the price range for your 4-wheeler

Please choose the price range for your 4-wheeler

5

Page 37