SPARSH: A Live Case Competition with an NGO

IIM Bangalore

Submitted by
The Case Connoisseurs
 RECAP

CHALLENGES AAP FACES CURRENT OPERATIONS

 Decline in funding received by AAP, despite

the increase in the number of students and
schools reached by the NGO. SANGATI
Togetherness
 To ensure the delivery of the learning experience
digitally, especially for Experimental Learning,
does not affect their final result.

 Technical expertise required to transition from

MANTHAN
offline curriculum to online. Churning

FUTURE GROWTH PLANS

 Evaluating feasibility of going Digital.

SAATH SAATH
Living Together in
 Expansion from their current base in Harmony
Mumbai to other cities.
 ON EDUCATION IN INDIA PRIMARY RESEARCH
In conversation with an NGO worker and student of
SECONDARY RESEARCH Teach For India to understand the offline to online transition better

APARNA NARAYAN - Fellow at Teach for India

The massive learning disruption caused by the COVID-19
pandemic has revealed the weakness and unpreparedness ‘’ We distributed devices to students who did not have smartphones ensuring at
of today’s education systems worldwide. As schools and least 80-90% students were covered over a period of 3 months ”
universities shut their doors, millions of learners were
“ Families re-shifting and students not having access to devices led to drop in
suddenly excluded from education because of the flagrant the regular as well as new admissions students for Teach for India ”
digital divide. Connectivity has now become a key factor to
guarantee the right to education. “ We definitely noticed a fall in their grasping ability due to the lack of
classroom culture. On a positive note – the absence of distractions and quick
resource sharing was helpful ”
Interview Link -
https://drive.google.com/file/
d/1PWZhQj6aczLhJMazJNEriz “ Online transition wasn’t easy but within a week the process got smoother with
24% Merely 24% Indian Households have
access to access in India
Y054rND_M3/view?usp=shari
ng
the help of tutorials and few offline sessions. However, It’s very important for
any NGO to adapt to an online setting even for the future practices.”

Gautam - Student at GKEMPS KP Agrahara, 13 years

47% of the households have any access ‘’ I find learning through screen sharing easy to understand”
47% to the internet own a computing device
(including a smartphone). “ I miss meeting my friends and teachers, I also miss playing
outside but I am learning in online classes ”

Interview Link -
According to a survey conducted by India Today. (Stock Image Used) https://drive.google.com/file/d/1mFpjO8F9IHYffd3AtMTTvYaZesKsqBUP/view?usp=sharing
 SANGATI
Togetherness
AND
IMPROVEMENTS
• Integrate different subjects taught at school
& things they learn outside.
• Self-confidence building and observational,
analytical, articulation & decision making
skills development in children.
• Perspective based values - emphasizing
interdependence and the need to live
together in harmony
VALUE ADDITION TO THE CURRENT EDUCATION SYSTEM
Integrative teaching method by AAP
with the help of project based models
help students understand the practical
applications of their learnings and also
help them develop team working
qualities. The current educational model
fails to inculcate these life qualities in the
students at a very young age.
MANTHAN
Churning
Pre-service Teacher Training
Course curriculum
• History of Indian Education
• Methodology
• Assessment
• Teaching Curriculum
• Locate education in the wider context of
society, and to examine the role of teachers
within the social system
In India, teachers traditionally focus on
pedagogy and mere transfer of
knowledge to the students. Through
Manthan, AAP addresses this gap
between theoretical learning and
practical application by equipping
teachers with skills to engage with
students in a better manner and play
the role of a mediator between the
school, the learners, and the society.
SAATH SAATH
Living Together
in Harmony
• Gender Awareness
• Harassment awareness
• Discrimination
• Self body Awareness
• Mental health counselling
The Indian Education system fail to address the
issue of lack of awareness of Gender Justice
inspite having an extensive curriculum. Research
shows that the concept of gender in children
forms between the ages of 3 and 7. During this
early phase, children form an understanding of
gender norms, identities and stereotypes. Rigid
understandings of these limit young children’s
freedom to develop their personalities,
irrespective of their sex. Saath Saath lays
importance on early childhood education which
will challenge the limiting gender stereotypes,
that will have a lasting effect on children’s lives.
 Cost Customized
Experiential
Flexibility User
Efficiency Experience Learning

E-learning has enabled

Online learning is more teachers to provide
cost-efficient as the costs various online quizzes,
Teachers of AAP who are of transportation, buying Studies show that 98% of puzzles, games, and
students and working physical copies of children feel that they learn perform different
professionals having time textbooks are eliminated more online than in brick experiments so that
constraints, can record and hence is a and mortar schools. AAP learners can enjoy the
their lectures as per their straightforward can leverage on this by process of learning and at
convenience for the advantage for AAP attending to each student’s the same time, gain
students. Teachers can learning needs and knowledge.
then have interactive preferences thoroughly and
weekly sessions to take-up thus providing a customized
doubts of children user experience
 STEPS TO FOLLOW FOR ADAPTION TO DIGITAL MODE

Experiential learning Content Creation Educators

Curriculum modification to incorporate
engaging content include various tactics like
Simulations and gamification of tasks to
meet the students real-world learning needs.
Freelancers and professional volunteers can be Part time graduate students, local school teachers,
approached content creation and transfer to corporate professionals and other volunteers can
each device, promotion & administration. register with us to teach a very comprehensive
curriculum created by the AAP Team.

1
1
3 5 7

2 4
Refurbished Devices
Acquiring refurbished tabs / smartphones
according to the current requirement.
Minimum cost – र् 2999
Internet
Integrated devices
Collaboration with telecom giants will allow the
AAP to pre install Internet Cards in the devices
to eliminate the network obstacle that may
arise based on the location of the student.
6
Physical
Assessments & feedback
Technical Support
Offline feedback and evaluation sessions will be
We also plan to collaborate with Engineering
conducted over a span of 30 days to check the
institute to provide their students with internship
progress of the student through digital learning.
opportunities for tasks related to installation of user This will ensure social distance is maintained
guides, parental control measures and limit access within the scheduled group.
to important applications only to avoid misuse.
 EXPANSION
Geographical Expansion – TELANGANA
Number of Schools, Classes & Students

POPULATION
Telangana is a neighboring state to Maharashtra that can really 3.5 Crores

Number of Educators & Teachers

benefit from an initiative such as AAP.
Following Political, Economic, Social, Technological (PEST) analysis of LITERACY RATE
Past records Expected projection the state corroborates our recommendation : 72.8%

The political conditions of Telangana are pretty The socio-economic outlook of the state points out
stable with the regional political party Telangana that it is growing at a faster rate than all India
Rashtra Samiti being ruling the state since its average. The state ranks 7th in the country as per
formation in 2014. The party won the majority by its nominal gross state domestic product for the
a landslide margin in 2018 Telangana Legislative year 2020-21. The economy of Telangana can
Assembly elections. hence be considered robust.
P E
S T
The Telangana government in 2020, set in
According to 2011 census, Hindus, Muslims and
motion several initiatives on Artificial Intelligence
Christians form majority of the State's population. and Information. “AI will be our focus for the
Telugu and Urdu are two official languages of the coming year and beyond” said state IT minister
state with 77% of the population speaking Telugu K.T.R. Rao last year. Hence a place with such a
Analysing the data for potential expansion in the state of Telangana, number of which may prove to be a hindrance in vision and approach will be apt to set up a base
students that can be catered with AAP model are identified. The number of coordination for AAP as all the staff and for project like AAP that propagates education
classes have been deduced keeping the class to student ratio in consideration management might not be well versed in Telugu. through technology at its core.
compared to that of 2019-20. Thus, improving the individual student attention.
IMPROVEMENTS TO CURRENT OPERATIONS
With new digital learning techniques, number of schools need not to be increased,
rather number of classes per educators can be increased with reduced lecture
durations. Thus, number of Educators required have been deduced and their SANGATI MANTHAN SAATH SAATH
distribution is done amongst Freelancing teacher-educators and UG student- LGBTQ+ introduction at young age
Socially interactive activities. Interactive teaching aids for
teachers interning for the NGO based on subjective requirements. Giving recognition on practicing – sensitivity and open-mindedness.
the online mode. Tech-savy
the values taught. Occasional adaptation and Integrity Non-Binary gender equality
Using the past data, and analysing the trend, potential growth has been field visit in small groups. lessons prevents violence against any
determined & expansion target is projected. gender – An essential ingredient to
economic prosperity.
C
O
PARTICULARS AMOUNT (₹)
RATIONALE
S Income
T Notes:
 Program cost includes travel and communication, honorarium
Donations from Private Foundations 1,10,00,000
to field and program team.
B Proceeds from CSR Initiatives 80,00,000  Admin. cost involves training expenses
E Proceeds from Crowdfunding and Individuals 10,00,000  Expenditure on expansion includes research, rent, recruitment,
N Donations and other utility expenses for new office in Telangana.
E 2,00,00,000  Expenses on program initiatives involve research and AMP
expenses involved in increasing outreach of the programs
F TOTAL
I
T Expenditure
43,75,000 • Due to covid all operations have gone online. A substantial dip in % of
A Expenses on Program Initiatives 78,75,000 expenses relating to program costs ( i.e. operating expenses - travel COST
N Expenditure on Expansion 26,25,000 allowance paid to employees, cost of printing and distribution of ASSUMPTIONS
teaching aids etc.)
A Programme Cost 26,25,000
L Administration Cost 26,25,000 • We propose to reform the current org. structure by laying off a certain
Y % of permanent workforce involved in relatively non-skilled operations
S TOTAL 1,75,00,000 to be replaced with students interns and working professionals who
I are interested in voluntary work
S Surplus 25,00,000
• The administration costs have increased because there are training
and recruitment expenses involved for interns and other volunteers.

• Michael and Susan Dell Foundation granted a fund
INCOME of Rs 22 Crore to Teach for India to support
ASSUMPTIONS learning through technology
• Since AAP is comparatively a smaller project, we
can aim to raise at least Rs. 40 Lacs through MSDF
• MSDF does not fund more than 25 percent of a
project's total budget, so र्43,75,000 is the max
amount that can be raised through them.
• Paul Hamlyn Foundation is based out of
UK and India is the only place it funds
outside the UK
• The foundation currently has an annual
spend of Rs 22 Cr with no upper limit to a
single project
• We aim to raise Rs 70,00,000 through
Paul Hamlyn Foundation
• In 2017, Google granted USD 3.8 million fund
to an NGO Pratham that works for the cause
of education.
• We aim to raise Rs 50,00,000 through such
CSR initiatives by MNEs across India and rest of
the world.
• We aim to raise Rs. 10,00,000 through
crowdfunding and volunteer aid.
 OUTREACHING
TECHNIQUES PERCENTAGE
BREAKDOWN OF FUNDS
THAT CAN BE RAISED

Private Foundations The entire funds raised for this project is estimated
Private foundations are independent legal entities setup for solely 55% to be around 2Cr for expansion. To utilize the
charitable purposes. 1.1 Crore distribution efficiently, well analysed expenditure
• Moderate efforts distribution will be pitched to raise a major chunk
• Quick response of funds from the corporates under the CSR
initiative.

Corporate Donations (CSR)

For social cause like child education, crowdfunding
Donations from big companies & pools of smaller companies 40% doesn’t attract an agile donation as compared to
80 Lakhs other socio-medical causes. So, Crowdfunding here
• Moderate efforts
• Quick response can be used as a filler tool requiring minimum
efforts & giving sufficient outcomes.

Crowdfunding & Online Social Network Why AAP?

3% • AAP advocates the philosophy that education is
Fundraising small amounts from a Making the most of the connection an all- encompassing process
large number of people strengths volunteers have 6 Lakhs • National and State level organizations have
• Low efforts • High efforts invited its inputs in resource building and strategy
• Slack response • Mediocre response • Noted children’s publishers Eklavya and Tulika
have published some of the stories by Avehi
Abacus Project in multiple languages
Direct individuals & Others • With innovative student-teacher involvement
Word of mouth with direct individuals
2% programs like Manthan, Sangati and Saath Saath
4 Lakhs in place, AAP has concrete plan of growing and
achieving equal-quality free education for all
• High efforts
children from 0 to 18 years
• Quick response
BIBLIOGRAPHY
Secondary Research
https://www.indiatoday.in/education-today/latest-studies/story/more-than-50-of-indian-students-in-rural-and-urban-areas-don-t-have-access-to-internet-survey-1770308-
2021-02-17

Primary Research Interviews

Aparna - https://drive.google.com/file/d/1PWZhQj6aczLhJMazJNErizY054rND_M3/view?usp=sharing
Gautam - https://drive.google.com/file/d/1mFpjO8F9IHYffd3AtMTTvYaZesKsqBUP/view

Current Operations
http://www.avehiabacus.org/sangati.html
http://www.avehiabacus.org/manthan.html
http://www.avehiabacus.org/Saath-Saath.html
http://www.avehiabacus.org/evaluation-studies.html

Cost Benefit Analysis and Growth and Expansion

https://www.phf.org.uk/our-work-in-india/#about-the-programme
https://www.livemint.com/companies/news/teach-for-india-gets-rs-22-crore-grant-to-help-15-000-students-gain-access-to-e-learning-11605009907448.html
https://economictimes.indiatimes.com/news/politics-and-nation/indian-ngo-raises-4-million-for-education-of-children/articleshow/60868487.cms?from=mdr
https://www.thehindu.com/news/national/telangana/state-economy-growing-faster-than-nations/article29377062.ece
https://en.wikipedia.org/wiki/Economy_of_Telangana#cite_note-4
https://www.livemint.com/technology/tech-news/telangana-declares-2020-as-year-of-ai-launches-series-of-projects-11577968436942.html
https://www.newindianexpress.com/states/telangana/2020/sep/08/telangana-literacy-rate-fourth-lowest-among-big-states-2193812.html
http://bweducation.businessworld.in/article/Leveraging-The-Flexibility-Of-Online-Learning-/08-10-2020-329239/
https://data.telangana.gov.in/dataset/social-welfare-schools/resource/b9956d9d-8916-4708-8071-37af9562fa89#{view-
grid:{columnsWidth:[{column:!Districts,width:139},{column:!Scheduled++Castes++Schools,width:116}]}}

Fundraising Techniques
https://www.researchgate.net/publication/321106576_Fundraising_Strategies_Developed_by_MBA_Students_in_Project-Based_Learning_Courses

THANK YOU!