Dissertation Report on

Title

Studying youth’s behavior regarding automobiles

Submitted to
Amity University Jharkhand

In partial fulfillment of the requirements for the award of the degree of BACHELOR OF
BUSINESS ADMINISTRATION

By

Name of The student

SARVESH GUPTA
Enrolment No.
A36106418121
Under the guidance of
Name of Faculty Guide

Ms. Mansi Shah

AMITY UNIVERSITY JHARKHAND

DECLARATION

I, Sarvesh Gupta, student of Master of Business Administration hereby declare that the
Dissertation titled “STUDING THE YOUTH’S BEHAVIOUR REGARDING AUTOMOBILES”
which is submitted by me to Department of Management, Amity Business School, Amity
University Jharkhand, in partial fulfillment of requirement for the award of degree of Master of
Business Administration, has not been previously formed the basis for the award of any degree,
diploma or other similar title or recognition.

Amity University Jharkhand, Ranchi

Date:

Sign. of the Student

Name of Student: Sarvesh Gupta
Enrollment Number: A36106418121
CERTIFICATE

On the basis of Dissertation submitted by Name of student, student of Master of Business

Administration , I hereby certify that the Dissertation “STUDYING THE YOUTH’S BEHAVIOUR
REGARDING AUTOMOBILES” which is submitted to Department of Management, Amity
Business School, Amity University Jharkhand in partial fulfillment of requirement for the award
of the degree of Master of Business Administration is an original contribution with existing
knowledge and faithful record of work carried out by him/her under my guidance and
supervision.

To the best of my knowledge this work has not been submitted in part or full for any Degree or
Diploma to this University or elsewhere.

Amity University, Ranchi

Date:

Signature of Guide (Internal) Signature of Guide (External)

Ms. Mansi Shah Name: ________________________
Assistant Professor Designation: ____________________
Amity Business School Ranchi
Amity University Jharkhand, Ranchi
CONTENT

1. Abstract 1

2. Introduction 2

3. Literature Review 3

4. Automobiles for youth 4-7

5. Driving Behavior 8

6. Driving Ability And perceived environment 9-10

7. Driving Environment 11

8. Research Methodology 12

9. Conclusion 13

10. Bibliography 14
 1
ABSTRACT

The purpose of this research is

to understand consumer’s
various preferences for
purchasing
The purpose of this project is to understand youth’s various preferences toward automobiles.
Youth’s preference for a automobile can make or break a company. If Youth like a particular car,
bikes edict can stay around for years and sell millions in numbers. However, if consumers or
youth do not like the car, bike, it could disappear very quickly from the market if the company
cannot
figure out how to fix the problem. Automotive industry is entering into a new phase of its
development and evolution. It is witnessing a silent paradigm shift, the result of which will be
visible in next ten years. It is. The low penetration level of cars in India coupled with rise in the
disposable income of its working population has made it an attractive destination for global
automobile manufacturers. Therefore it is of utmost importance for companies Indian in
particular to know consumer preferences while they are buying passenger cars.
 2

Introduction
The automotive industry comprises a wide range of companies and organizations involved in
the design, development, manufacturing, marketing, and selling of motor vehicles.[1] It is one of
the world's largest economic sectors by revenue. The automotive industry does not include
industries dedicated to the maintenance of automobiles following delivery to the end-user,such
as automobile repair shops and motor fuel filling stations.
The youth has a very different selection for cars and bikes and are very curious about getting a
new one. Their buying behviour is also very different from people of other age groups.
The young generations always likes to be in trend and hence wants to get the latest cars and
bikes. In this project I will talk regarding the safe driving of the youth.
 3
Literature Review
Youth behavior itself has emerged as a distinct field of study in the recent past. During the
process of evolution of the field of Youthbehaviour, researchers drew on various disciplines,
rangingfrom psychology to sociology to literature. Inadditiontothe many disciplinary
orientations, perspectives on Youth behavior regarding Automobiles are broadly differentiated
by their emphasis on
internal influences and on external influences Furthermore, methodologicalinclinations and
fundamental assumptions about the unit of analysis - the Youth, differ radically between
perspectives.
Thus, varying perspectives present different views on aspects of automobiles.

These are the following generic models which influences the youth toward Automobiles:
1) Need recognition 2) Information search 3) Evaluation of alternatives available
4) Purchase decision and 5) Post-purchase behavior
 4
Automobiles For Youth(Cars)

1. Sedan
A sedan, or saloon, is a passenger car in a three-box configuration with separate compartments
for engine, passenger, and cargo. This type of cars are likes by youngsters specially with only
two doors.

2. Hatchback

A hatchback car is a vehicle that has a large door in the back that swings upward, While many
other models also use this type of door, a hatchback car is traditionally looked at as a small
coupe- to sedan-size car with a raise-open door in the back instead of a trunk, which usually
gives it more storage space.

3. SUVs

An SUV is a powerful vehicle with four-wheel drive that can be driven over rough

ground. SUV is an abbreviation for 'sport utility vehicle'.

 The Most liked segment in car sector is Sedan by the youth.

 Every 3 out of 5 people buy Sedan as their primary car.

Automobiles for youth(Bikes)

 1. Scooters

a light two-wheeled open motor vehicle on which the driver sits over an enclosed engine with
their legs together and their feet resting on a floorboard.

2. Street/Naked Bikes

By far the most popular segment in the market, street (or ‘naked’, for lack of a fairing) motorcycles
typically have no wind protection and sometimes expose their frames as a part of the design. These
make for really good beginner motorcycles because there is minimal bodywork, meaning if you
drop them there isn’t much to break or repair.

3. Sports Bikes

The quickest way from point A to point B on tarmac with two wheels is a sport bike. They give up
everything in the pursuit of speed – there is back-breaking ride and sitting posture, lots of heat
from the engine, the engine itself has power concentrated at the top of the rev range, so they don’t
like traffic.

 The most successful type of bike is naked bikes but if in case of rich people the most
successful type is sports bike.

Driving Behaviour
Several driving behaviors seem particularly common in the crashes of young drivers, but are not
the only behaviors that could lead to crashes. These behaviors, individually or as a group, need to
be modified by interventions in order to reduce crashes and crash related injuries. Young drivers
put themselves and others at risk by tending to speed, follow vehicles too closely, make illegal
lane changes, and weave through traffic.Young drivers also, more frequently than more mature
drivers, fail to yield the right of way at controlled intersections (yield signs, stop signs, and
traffic lights). Young, inexperienced drivers are also less likely to perceive hidden traffic risks
and react to them appropriately.

Impaired driving after drinking (and less often after using drugs) is more commonly a young
adult driver problem, with alcohol related crash rates demonstrating that finding. Impaired
driving can also be due to fatigue or distraction. Drowsy or sleepy driving due to fatigue is more
common among young drivers than mature drivers.Most adolescents do not get enough sleep,
and that sleep loss interferes with their functioning. Lifestyle issues can be involved as well.

Young novice drivers also seem more easily distracted from the driving task and are
inexperienced at judging the driving demand in relation to additional tasks.The use of cell
phones, radio and CD players, as well as eating, drinking, smoking, or interacting with
passengers, are other sources of distraction that young novice drivers may not have adequate
experience to handle while driving.

Young drivers and passengers also put themselves at greater risk of injury in crashes by wearing
their safety belts less often than more mature drivers and passengers.The reasons for this lack of
utilizing a proven safety measure are not entirely clear.

9
Driving Ability
A basic ability to drive is certainly necessary for a person to drive and avoid crashes. This ability
is acquired through knowledge, skill development, and experience. All new drivers must acquire
knowledge of the rules of the road and how a vehicle works. This knowledge is often gained in a
driver education or driver training class, with some behind‐the‐wheel learning. Driver education
is currently under scrutiny as the need for a more science based approach is acknowledged. In
addition to the necessary knowledge, basic skills must also be acquired. Young novice drivers
must learn skills in car handling and essential maneuvers (starts, stops, turns, lane keeping, speed
control, etc.). Subsequently, competence in those skills must be achieved through practice, some
in driver education, but mostly in supervised practice with an experienced driver (typically a
parent for teens) over an extended period of time. Even when the basic knowledge and skills
have been acquired, much experience is necessary for driving ability to become satisfactory.
Crashes and offenses go down over time as novice drivers gain experience in the complex
psychomotor task of driving.

Perceived Environment
This category is perhaps the largest and most complex set of influences on youthful driving
behavior. For his or her entire life, the young driver has been developing perceptions related to
driving behaviors that are “normal” or expected, and these perceptions strongly influence how
they drive. The first to be discussed will be perceptions that come from individuals in the young
driver's personal life, followed by a discussion of perceptions that come from broader sources.

From birth on, most youngsters are driven around in a car by parents, and their perceptions about
driving are being formed. Parents' driving is a strong influence on and example for the
subsequent driving of a young person. People drive in ways similar to their parents.Parents'
expectations of their young driver are also important, and when those are conveyed clearly and
convincingly, those expectations can affect driving behavior. Parents who are involved in their
young people's lives, who monitor, who nurture, who have high expectations, and who are not

10
overly permissive, tend to have youngsters who drive with fewer crashes and offenses. Other
individuals who can influence young people's driving are their peers. It has already been
mentioned that those who are susceptible to peer pressure have more offenses and
crashes.Having friends involved early with alcohol is related to problem driving among teen
drivers. The driving behavior of peers sets a norm that is an understandable influence on young
drivers. Peer passengers can also influence young drivers' behavior, as seen in the negative
influence of a young male passenger on male drivers, and the moderating effect of a young
female passenger on drivers of both genders.In addition, the norms and expectations of a partner
(girlfriend, boyfriend, significant other, or spouse) can have an important influence on driving
behavior.

Beyond parents, peers, and partners is the wider world perceived by the young driver—that of
the community, the culture, and the media. The young person's perception of driving risk is
developed from these sources—how dangerous it is to drive, how likely a crash is, how likely it
is that someone could get injured or killed, or how likely one is to get a ticket, be fined, or jailed
for a particular driving infraction. Community norms and enforcement for driving behavior and
how these are conveyed to young people will influence their perception of driving risk and,
therefore, their driving. The US culture promotes car oriented expectations to young people, and
not always in ways that promote the safest driving. Race car driving is a very popular sport and
source of entertainment. The result is that even young teenagers expect to drive a car, own a car,
and actually often need a car for transportation to meet basic needs. Some parents even purchase
a car for their teen driver, and they may not purchase the safest or smartest vehicle for a young
driver.The media, both advertising and entertainment, also promote fast driving and performance
driving more than safe driving. Further, youngsters spend a lot of time with video games, many
of which encourage aggressive behavior or car racing, with potential effects on young people's
subsequent driving behavior.

11
Driving Environment
The environment in which young people drive, both its physical and social aspects, has several
features that are related to subsequent risky driving. In terms of the physical environment, as
mentioned earlier, driving at night (in the dark) is more risky for young people than for more
mature drivers.While this finding may not be completely understood, it is an environmental
factor of considerable importance. Bad weather and road types and conditions with which the
young driver has had little experience may also present problems.

Teens' ownership of a vehicle is related to more driving and higher crash rates.Further, teens who
own vehicles tend to exhibit more risky driving behavior and traffic violations.The type of
vehicle being driven can also present problems to young drivers, who may not have gained the
driving experience to handle SUVs, large vans, pickup trucks, etc. Having young novice drivers
drive newer, heavier vehicles with more safety features may prevent injuries in case of a crash
more so than older, smaller vehicles.Further, the physical aspects of the vehicle interior can be
important. Being familiar with the vehicle controls, and having essentials such as sunglasses
within easy reach is important. Finally, avoiding unsafe actions with food, beverages, cigarettes,
cell phones, radios, and CD players are especially important for young novice drivers.

Little is known, but much can be imagined, about what is going on inside the vehicles driven by
young drivers. This social context of their driving is an important influence on the outcome of
risky driving, as the increased crash risk in the presence of passengers indicates.More risky
driving is associated with being a teenager and being male.Social interaction very likely leads to
distracting a young driver from the driving task. Social interaction such as conversation, or
merely the presence of particular passengers, may also lead to different driving behaviors. The
purpose of a driving trip has also been suspected of being related to risky driving. Trips to
school, work, or to do errands may not lead to as much risky driving as trips for recreational or
entertainment purposes.

12
Research Methodology
This research is totally based on Secondary data. Secondary data included collecting information
about various apps, the industry position, etc. from the various portals from the internet, journals,
magazines etc.
Secondary data refers to data that is collected by someone other than the user. Common sources
of secondary data for social science include censuses, information collected by government
departments, organizational records and data that was originally collected for other research
purposes. Primary data, by contrast, are collected by the investigator conducting the research.
This Data is analyzed on the basis of Descriptiveanalysis. Descriptive analysis is an important
first step for conducting statistical analyses. It gives you an idea of the distribution of your data,
helps you detect outliers and typos, and enable you identify associations among variables, thus
preparing you for conducting further statistical analyses.
A descriptive statistic is a summary statistic that quantitatively describes or summarizes features
of a collection of information, while descriptive statistics is the process of using and analyzing
those statistics.

13
Conclusion
  From the above Research we are able to find the preferences of the youth regarding
automobiles and from my collected data or observation I found that the most preferable
Car is Sedan. Most of the youth prefer Sedan car for their personal use.

 Now for bike: Most preferred bike among youth is street bike, and they feel safe and
comfortable in affordable price and the sports bike are purchased mostly by the rich
youth because sports bike are expensive as compared to normal bike like street bike.

 From my observation or research, most of the accidents happen by the youngsters

because of many reasons but main reason for accident is high speed of bikes, most of the
youngsters ride a bike at very high speed, and this is main cause of any accidents.

 Driving behavior should be different from these youngster, we should drive very calmly
and have to concentrate on road while driving.

14
Bibliography
1. Wikipedia.org
2. www.google.com
3. http://books.google.co.in
4. http://researchgate.net
5. http://www.who.youthandroadsafety.com
WEEKLY PROGRESS REPORT

Student Name: Sarvesh Gupta

Enroll No. A36106418121 Program: BBA, Sem-4, Batch: 2018-21

Title: STUDING THE YOUTH’S BEHAVIOUR REGARDING AUTOMOBILES

NTCC Weekly Progress Report (Dissertation [MSDS100]); Wk. No: 1 Duration: 6 DAYS

DAYS / Date
Summary

MON / 24-2-20 WE WERE ASKED TO FILL THE SYNOPSOIS

TUE / 25-2-20 MADE SOME CHANGE IN SYNOPSIS

WED / 26-2-20 MEET MENTOR

THU / 27-2-20 PEN DOWN THE POINTS

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SAT / 29-2-20 SUMMARIZE THE SUMMARY

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Title: STUDING THE YOUTH’S BEHAVIOUR REGARDING AUTOMOBILES

NTCC Weekly Progress Report (Dissertation [MSDS100]); Wk. No: 2 Duration: 6 DAYS

DAYS / Date
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MON / 2-3-20 PREPARE FOR THE FORMAT

TUE/ 3-3-20 SEARCHED ABOUT THE FORMAT IN WHICH PROJECCT SHOULD

DONE.

WED / 4-3-20 DISCUSSED WITH THE ASSIGNED FACULTY

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Title: STUDING THE YOUTH’S BEHAVIOUR REGARDING AUTOMOBILES

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Title: STUDING THE YOUTH’S BEHAVIOUR REGARDING AUTOMOBILES

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 DAYS / Date
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Title: STUDING THE YOUTH’S BEHAVIOUR REGARDING AUTOMOBILES

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