Nike mission and vision statements play an important role in determining the strategies to keep

company in its position

NIKE’S MISSION: “to bring inspiration and innovation to every athlete in the world.”

 Prompts the business to support the endeavors of athletes, drive them to do everything

possible to expand human potential

 Inspires people to adopt a “winner mindset”

 Due to Nike’s mission, products are designed to attract and satisfy a wide variety of

market segments globally.

NIKE’S VISION: “to remain the most authentic, connected, and distinctive brand for sporting

goods and related products”

 The business organization aims to make its sports and leisure products deliver high

performance to satisfy customers

 Ensure customer’s personal connection with the brand and develop this connection

through its vision

 Support creation and maintenance of such connection with customer

 Maintain distinctive quality by delivering the best possible products

BRAND PORTFOLIO: Nike’s wholly-owned subsidiaries include:

 Cole Haan - luxury shoes, handbags, accessories and coats

 Converse - athletic and lifestyle footwear, apparel and accessories

 Hurley - action sports and youth lifestyle footwear

 Nike Golf & Umbro - associated with football/soccer brand