# What information is needed? What decisions will it be used for? Where and how can we get it?

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Business Model: Date:

 Source Useful data that could be found Price

Eurostat European statistics Free

USA.gov USA statistics Free
The World Bank Open Data Worldwide statistics, but not so detailed Free
Scientific articles and researches. Scientific articles can be an
Free, but
amazing source of information that will help you in marketing
Google Scholar some results
(sometimes you don't need to do the research if you can find
are paid
the research already done)
Statista Statistics and studies from more than 22,500 sources Free
Keyword research tool that shows more precise numbers than Free &
WordStream
free version of Google AdWords Keyword Tool Premium
Free &
Serps Keyword research tool
Premium
Real-time social media search and analysis - helps to find out
Social Mention Free
what is trendy
Intelligence tool for finding out where your competitors
AdBeat 99 $/month
advertise online. Competitors must be quite big advertisers.
7 days free
Alexa SEO and online competitive analysis tool trial,
99 $/month
Online
Highly comfortable and useful if you are looking for unbiased
calculator
Testing Time focus group or user testing. You can recruit a focus group of 5
shows exact
person starting as low as 150 EUR
price
Use this calculator to check how many people need to take
Sample Size Calculator Free
your survey if you want to have more or less reliable results.
Free and convenient tool to create online surveys. Maybe it’s
not so fancy as some paid tools, but you can collect huge
Google Forms Free
amount of data with Google Forms, while most free versions of
other tools have limits on how many responses you can collect.
More fancy and more user friend compared to Google Forms,
Free &
SurveyMonkey but free version allows having up to 10 questions in survey and
Premium
only up to 100 responses.
Survey.io Online survey tool for initial customer development. It already
Free
has some pre-built questions that could be really helpful.

Additionally you might want to check these sources that are different based on industry:
 trade associations and their reports
 national and local press, industry magazines
 professional institutes and organizations
 national and international government reports
 national and international statistics databases provided by governments and agencies
 trade and company directories
 published company accounts, announcements, and press releases
 websites (competitors, suppliers, news portals, etc.)
 business and scientific libraries (these are especially useful for conducting research in the context of
innovation)
 reports of omnibus surveys