Professional Documents
Culture Documents
2
Market Insights
Interest rate, geo-politics, and inflation After years of downside, earnings are finally
adding to volatility in H1FY23 looking up in 2HFY23
Strong bottom-up earnings can trigger over
Incipient signs of pick-up in capex trends
the next 2-3 years:
look encouraging
Rebound in Credit Growth
Private Sector Investment demand National Elections in a couple of years
House-hold Capex demand makes government pro-spending after years
Beneficiaries of Govt. growth schemes and of reforms
China plus one demand
PLI/Growth schemes to add 1-2% of
structural growth over medium-term
Valuations have been corrected meaningfully
3
Earnings growth on a strong footing
40%
Nifty 50 EPS Growth Nifty 50 EPS
1002
864
19% 18% 733
11% 12%
10% 544
6% 480 457
4% 418 414
3% 2% 372 402 404 386
333
285 310
246 236
-1%
-5%
FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23E
The corporate profit to GDP ratio rebounded to a decade high of 4.3% for the Nifty-500 Universe.
GDP grew 19.5% YoY in FY22, while corporate profit rose at a faster rate of 48% YoY (for the Nifty-500 Universe)
Corporate profit to GDP
5.1
4.6 4.6 4.6
4.2 4.3
4 3.9
3.7 3.8 3.8
3.3 3.3 3.4
Average 3.7 3.2
2.9 2.8 2.8
2.7
2.2
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Despite 10% declines every year, 3 out of 4 years have ended with positive returns
Only 9 years out of last 42 years market ended with negative returns
Data Source: ACE MF, analysis based on rolling returns of Nifty 50 index starting from 1st Jan 2000 to 28th June 2022, Past Performance may or may not sustain in future 8
Equity markets and interest rate cycles
Equity markets have performed well during interest rate hike cycles
Source: Bloomberg and internal analysis, Past performance may or may not sustain in future 9
Key trends in India
10
“Diversification May Preserve Wealth, But Concentration Builds Wealth”
- Warren Buffett
Investment strategy
Multi-cap portfolio
12
Investing Ideology
The above is the investment ideology which will be followed by the fund manager. However, this can change based on market dynamics, economic scenarios etc. For detailed
13
investment strategy, risk factors of the schemes please refer to SID available on website
BRANDS
IT Services 20.48
Automobiles 14.59
Telecoms 12.07
Insurance 8.89
Food 6.89
$ 21.28 Bn $ 8.66 Bn $ 8.40 Bn $ 8.14 Bn
Retail 6.68
Other 20.58
Total 164.90
Retail 7
IT Services 7
Automobiles 7
Tech 5
Mining 5
Data Source: Brand Finance report 2021, The representational logos used does not imply any affiliation or
Miscellaneous 32
endorsement by the brands. These are for illustration purpose only and does not indicate that the fund will buy this
Total 100 15
stocks.
Strong brands create higher shareholder value
BRANDS
Distinguished
Product/Service
16
Strong brands are biggest wealth creators
Top 10 companies with strong brand value have 56% share amongst top 100 biggest wealth creators (by value) in last 5 years
Wealth Created (in Rs.
Rank Company Share%
Bn.)
1 Reliance Industries 9,661 14
2 TCS 7,294 10
3 HDFC Bank 5,182 7
4 Hindustan Unilever 3,427 5
5 Infosys 3,257 5
6 Bajaj Finance 2,592 4
7 ICICI Bank 2,475 4
8 HDFC 2,422 3
9 Kotak Mahindra 2,081 3
10 HCL Tech 1,613 2
Top 10 40,003 56
Top 100 70,815 100
17
Source: Motilal Oswal Research. Stocks are only for illustration purposes. Past performance may not sustain in future
Stages in brand’s life-cycle
Movement of shareholder’s value across various stages
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Brands we will invest in
Emerging Brand
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Stock names are only for illustration purpose. This is not a recommendation and fund may or may not invest in these stocks.
Brands have strong return ratios
Britannia 9%
Pidilite 12%
Havells 18%
Titan 17%
Note : ROE, Revenue Growth and market cap are on CAGR basis. Market cap growth as of June 2022
20
Source : Motilal Oswal Research. Stock are only for illustration purpose. Past performance may not sustain in future
0
5
10
15
20
25
30
35
40
45
Jan 2017
Mar 2017
Apr 2017
May 2017
Jul 2017
Aug 2017
Sep 2017
Nov 2017
Dec 2017
Jan 2018
Mar 2018
Apr 2018
May 2018
Jul 2018
Aug 2018
Sep 2018
Nov 2018
Dec 2018
Jan 2019
Mar 2019
Apr 2019
May 2019
Jun 2019
Aug 2019
Brands
Sep 2019
Oct 2019
Dec 2019
Nifty 100
Jan 2020
Feb 2020
Apr 2020
May 2020
Jun 2020
Aug 2020
Sep 2020
Oct 2020
Dec 2020
Jan 2021
Top 15 Brands Model Portfolio Vs Nifty 100- Performance
Feb 2021
Mar 2021
May 2021
Jun 2021
Jul 2021
Sep 2021
Oct 2021
A portfolio of top 15 brands from Nifty 100 has outperformed significantly in last 5 years
Nov 2021
Jan 2022
Source : Bloomberg, Companies selected are based on internal analysis. This is only for illustration and past performance may not sustain in future. Data as of 28th June, 2022
Feb 2022
Mar 2022
May 2022
Jun 2022
Brands outperform significantly
21
MARKET SHARE GAINERS
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Market-share gainers we will invest in
Consistent Emerging
market-share gainers market-share gainers
24
Market share gainers are long-term compounders
Note : ROE, Revenue Growth & Market cap growth are on CAGR basis.* Market cap growth for HDFC Life is for last 4 years.
Source: Bloomberg, Internal working. The representational logos used does not imply any affiliation or endorsement by the brands. These are for illustration purpose only and does not 25
indicate that the fund will buy this stocks. Past performance may not sustain in future. Market cap data is as of June 2022.
15000
20000
0
10000
25000
5000
100
200
400
500
600
700
800
900
0
300
Apr-14
Apr-15
Sep-14
Sep-15
Jan-15
May-15 Jan-16
Sep-15 May-16
Jan-16 Sep-16
May-16 Jan-17
Sep-16 May-17
Nestle
May-18
Sep-18 Jan-19
ICICI Bank
Jan-19 May-19
Jun-19 Sep-19
Oct-19 Jan-20
Feb-20 Jun-20
Jun-20 Oct-20
Oct-20 Feb-21
Feb-21
Jun-21
Jun-21
Oct-21
Oct-21
Feb-22
Feb-22
Jun-22 Jun-22
0
1000
2000
3000
5000
6000
7000
4000
500
0
1000
1500
2000
2500
3000
3500
4000
May-17 Apr-17
Jul-17 Jun-17
Sep-17 Aug-17
Nov-17 Oct-17
Jan-18 Dec-17
Apr-18 Feb-18
Jun-18 Apr-18
Jun-18
Aug-18
Aug-18
Oct-18
Oct-18
Dec-18
Dec-18
Jan-19
Feb-19
Apr-19
Apr-19
Jun-19
Jun-19
Source : Bloomberg, Internal working and only for illustration purpose. Past performance may not sustain in future, Data as of 28th June 2022
Aug-19 Aug-19
Coforge
Oct-19 Oct-19
Titan
Dec-19 Dec-19
Feb-20
Change in Management 2019
Feb-20
Apr-20 Apr-20
Shift from Unorganized to Organized
Jun-20 Jun-20
Aug-20 Aug-20
Oct-20 Oct-20
Dec-20 Dec-20
Feb-21 Feb-21
Apr-21 Apr-21
Jun-21 Jun-21
Aug-21 Aug-21
Oct-21 Oct-21
Dec-21 Dec-21
Feb-22 Feb-22
Apr-22 Apr-22
Jun-22 Jun-22
Change agents drive market-share and stock price
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Market-share gainers outperform significantly
50
40
30
20
10
0
Mar 2017
Jun 2017
Oct 2017
Mar 2018
Apr 2018
Jun 2018
Apr 2019
Oct 2019
Mar 2020
Oct 2020
Mar 2021
Apr 2021
Jun 2021
Apr 2022
Jan 2017
Feb 2022
Jun 2022
May 2017
Aug 2017
Nov 2017
Jan 2018
Aug 2018
Sep 2018
Nov 2018
Jan 2019
Feb 2019
Feb 2020
May 2019
Jul 2019
Sep 2019
May 2020
Jul 2020
Aug 2020
Jan 2021
Aug 2021
Sep 2021
Nov 2021
Jan 2022
Dec 2019
Dec 2020
Market Share Gainers Nifty 100
Note: 20 market share gainers are used to calculate the above returns. Past performance may not sustain. Market-share gainers are selected
based on internal analysis
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Source : Bloomberg, Internal working and only for illustration purpose. Past performance may not sustain in future, Data as of 28th June, 2022
Innovators
No business is immune to
disruption by new age business
models today
Innovators, adaptors and
enablers of innovation can be
big wealth creators
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Fertile eco-system for innovators
UPI PAYMENTS SHARE
Digital payment
adoption on rise
Future market potential for innovators
80%
Revenue Revenue
INTERNET USERS Sector
DATA COST /GB 2020 USD Bn 2030 USD Bn
Digital Shopping, food One of the
delivery, e-pharmacy
and e-learning adaption
700mn Rs 10 cheapest data in
on rise the world Ed – Tech 1.0 19.7
Renewable
10.0 30.0
Power
Population aged USAGE PER Ecommerce
<34y 2.0 15.4
850mn 12GB USER/MONTH Logistics
Large addressable Smart phone users
population Online Food
1.0 10.0
Delivery
550mn Shared
0.7 1.8
Mobility
Online
SMART PHONE USERS 0.9 9.2
Large and still rising Gaming
smartphone user base
30
Source : Research Report and internal analysis
What kind of businesses we will buy
End of Innovator
New business
model fails or turns
out to be a FAD
New business
model turns
successful Companies which are adapting to
Adaptors
innovation
1200
Pre Jio Launch Post Jio Launch Reduced cost of data in India
Led to rise of smartphone users
Operators Airtel acquires Increased internet userbase
1150 1. Airtel Videocon
2. Vodafone India spectrum in six Enabled rise of many digital
3. Idea Cellular circles in businesses in India
4. Rcom Mar’16 Existing Operators
1100 5. Tata Tele
1. Airtel
(Subscribers in Mn)
6. Aircel
7. Unitech 2. Vodafone Idea
8. MTS 3. Jio Jio Subscribers (Mn)
1050 4. MTNL
9. Videocon
10. Loop 5. BSNL 2018-19 306.7
11. HFCL
1000 12. Stel 2019-20 387.5
13. MTNL Rcom Filed for
14. BSNL bankruptcy and
15. Etisalat closed telecom
2020-21 426.2
950 Airtel acquires
Telenor operations business in Feb’19
in seven circles in
Feb’17 Airtel acquired Vodafone India
900 consumer business merged with Idea Revenue EBITDA
Rcom announces of TATA Tele in Cellular to form VIL
merger with Sisterma Oct’17 in Aug’18 Rs 90,287 Crs Rs 34,035 Crs
800 (MTS) in Nov’15
32
Only for illustration and not a recommendation
Case study – Enabler and adaptor of disruption
Indian IT Industry - Infosys Ltd Indian Telecom Industry - Bharti Airtel Ltd
Infosys : % of Revenue from Digital Bharati adapted the strong disruption form Jio
50% 45% It reduced data cost and maintained strong Balance Sheet
and kept war-chest ready to spend
40% 36%
28% Focused on 4G adaption aggressively
30% 24%
20% Share of Telecom Industry
10%
0% BSNL 10%
Sep 2018
Nov 2018
Sep 2019
Sep 2021
Nov 2021
Mar 2017
Jun 2017
Mar 2018
Jun 2018
Mar 2020
Mar 2021
Jun 2021
Jun 2022
Oct 2017
Feb 2019
Oct 2019
Dec 2019
Feb 2020
Oct 2020
Dec 2020
Feb 2022
Apr 2018
Apr 2019
Apr 2021
Apr 2022
Jan 2017
Aug 2017
Jan 2018
Aug 2018
Jan 2019
Jul 2019
Jul 2020
Aug 2020
Jan 2021
Aug 2021
Jan 2022
May 2017
May 2019
May 2020
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Source : Bloomberg. Stock price performance rebased to 10. This is only for illustration purpose. Past performance may not sustain in future
Sectors that may see innovation and disruption
Battery and
Electric Vehicle Existing car manufacturers that adapt new
Automobiles Manufacturers
accessories
technology and strong partnership.
manufacturers
Pharma
Brick & Mortar chemist adopting to e-
Pharmacy E-pharmacy players manufacturers and
pharmacy business model
diagnostic chains
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Why Now?
Unorganized to Organized: In the post- covid era, the market share of companies in the
unorganized sector is likely to shrink further
Brands Rising Income: As Income rises, Indian consumers are now becoming brand conscious
and are willing to pay premium for better alternatives
To drive growth: India’s thriving start-up ecosystem has helped to drive innovation with
new offerings and pioneering new business models
Under penetration in many sectors will help market leaders to continue to create new
markets
Market Share Rise of Middle class: Nearly 55% of the Indian population is expected to be in the
Gainers middle class by 2025
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Investment Philosophy
39
Our philosophy while managing your money
Our FAIR investment framework helps in identifying Robust and clean businesses available at acceptable price and also
keeps us informed on their ESG standings
Use forensic framework to check accounting quality, board governance standards and ownership
background
Focus on reasonably priced businesses with medium term earnings power rather than short term and be
value/ growth style agnostic
Be informed on ESG factors for businesses that we like to invest and its impact on the environment and
humans at large
Pick well managed businesses having scalable opportunities and superior return on capital employed
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40
Our investment process
Listed Universe
Fundamental
Framework
Analyse quality using
Be ESG Informed
Forensic
Forensics
ESG
Analysis
Framework
Framework
Risk
Management
• Quality • Reg. Guidelines • Best Price Monitoring
• Corp. Governance • Sell Discipline • Liquidity Monitoring
• Price • Portfolio Risk
• Liquidity • Residual Macro Bets
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What we won’t do in the fund
The fund will not replicate its The fund will not follow top- Timing the market is difficult
benchmark in terms of sectoral down approach on sectors and and hence, the fund will always
allocation and market cap themes. Focus will be on pure stay fully invested.
allocation. bottom-up stock ideas.
43
Fund features
Scheme Type An open-ended equity scheme investing in maximum 30 stocks across market capitalization
The investment objective of the fund is to generate long term capital appreciation by investing in
equity and equity related instruments of upto 30 companies across market capitalisation.
Investment objective
However, there is no assurance that the investment objective of the Scheme will be realized and the
Scheme does not assure or guarantee any returns.
Exit Load 1% upto 365 days. NIL after completion of 365 days
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Our Investment Team
Trideep Bhattacharya Abhishek Gupta Sahil Shah Ashwani Agarwalla Mehul Dalmia
CIO - Equities Fund Manager Fund Manager Fund Manager Research Analyst
Years of experience Years of experience Years of experience Years of experience Years of experience
22 Years 17 Years 14 Years 17 Years 5 Years
The above is the investment ideology which will be followed by the fund manager. However, this can change based on market dynamics, economic scenarios etc.
For detailed investment strategy, risk factors of the schemes please refer to SID available on website. The representational logos used does not imply any
affiliation or endorsement by the brands. These are for illustration purpose only.
Mutual Fund investments are subject to market risks, read all scheme related documents carefully. 46
www.edelweissmf.com