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FY 2022: 5.3
8.4
5.7
5.0 4.8 5.0 5.1 5.2 5.0 5.0 5.4 5.0 5.0
3.7 6.0
5.5
5.0
4.4
-2.1 3.6
3.4 3.1
3.0
2.7 2.6
1.7 1.9
FY FY FY FY FY FY FY FY Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 DEC DEC DEC DEC DEC DEC DEC DEC MAR JUN SEP DEC MAR JUN SEP DEC
14 15 16 17 18 19 20 21 22 22 22 22 23 23 23 23 14 15 16 17 18 19 20 21 22 22 22 22 23 23 23 23
Others 9.5
-5.0
Source: bps.go.id
116.6
General 2.6
5.0
115 1.5
Food, beverages & cigarette 3.6
6.1
Education 1.7
2.8
95 -0.5 Restaurant 3.1
4.0
Sep-21
Sep-22
Dec-17
Jun-21
Jun-22
Jun-18
Jun-19
Sep-19
Jun-20
Sep-20
Mar-23
Sep-18
Mar-18
Mar-20
Mar-19
Mar-21
Mar-22
Dec-18
Dec-19
Dec-20
Dec-21
Dec-22
Consumer
Consumer Consumer future
economic Local COVID-19
confidence index
condition index
expectation index
Pandemic Mar’23
150 141 Confidence about future condition
140
137
140 134
134
130 129
126
123
120 118 Consumer confidence
105
110
113
95
116
113 123
100
90 100
Confidence about current economic condition
80
70
78 77
113
60
50 59
51
40
30
20 1st year Delta Omicron
10 local Covid-19 variant variant
0
JUN19 SEP19 DEC19 MAR20 JUN20 SEP20 DEC20 MAR21 JUN21 SEP21 DEC21 MAR22 JUN22 SEP22 DEC22 MAR23
120 120
118 120 119
116 118 119
114 114 114 114
112 112 111 110 111 112 110
108 107
103 103 103 105 106 107 105 106
86
84
73
64
51
41
28
Q4 Position Rp5,549,171
Rp5,284,884
+7.9% +5.0%
Fund from saving account + Rp4,896,716
time deposit
(in billion Rp)
2021 Q1 (Up to Feb) 2022 Q1 (Up to Feb) 2023 Q1 (Up to Feb)
+3.3%
-24.3%
Rp1,715,794
-17.4%
Rp3,016,762 Rp1,388,091
Rp2,407,687 Rp2,532,409 Rp2,877,197
Rp546,571 Rp560,466
Rp330,116 Rp424,281
Rp529,062 Rp399,579
4,000 Leisure
3,000 Insurance
Saving + Loans
2,000
Moderate Growth
FMCG
1,000
Decline Growth Health
0
Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Q1'23
Strong Moderate Decline
(above +5) (between +5 to -5) (below -5)
Source: NielsenIQ Consumer Panel - Total Family Spending – Q1’23 vs YA
175
150
125
100
75
50
25
MAR20 JUN20 SEP20 DEC20 MAR21 JUN21 SEP21 DEC21 MAR22 JUN22 SEP22 DEC22 MAR23
5,587
28.7
24.1
3,587 536
18.9
431
14.7 2,418 371
11.8
14.2
9.4
11.3
9.1
6.9
5.6
4.6
Mar-21 Sep-21 Mar-22 Sep-22 Mar-23 Mar-21 Sep-21 Mar-22 Sep-22 Mar-23 Mar-21 Sep-21 Mar-22 Sep-22 Mar-23
ALL INDICATORS CONSUMER EVOLVING OFFLINE CHANNEL ARE MAINTAINING & FMCG E-
ARE MAINTAINED NEEDS & PRIORITIES COMMERCE IS CONTINUOSLY GROWING
Economic growth is maintained with GDP stays at 5% • Increase of spend is still happening across SES from • With current situation, traditional format stores are
level in the first quarter of 2023 driven by HH last year, Q1 is typically when HH is not spending as more impacted as decelerating growth is seen faster in
consumption and export. much as the rest of the year. traditional than modern format.
• As mobility recovers, leisure keeps increasing along
Indonesia consumer confidence remains solid supported with transportation and education. • FMCG eCommerce is still thriving driven by frequency
by the income and job availability expectation, yet and more categories are in the “basket”
careful-spending mode remains as :
• Inflation remains high with pressure observed across
sectors, highest in transportation
• Price increase continue for most of categories
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