NON SYLLABUS PROJECT

Submitted To:- Submitted By:-

Aditi Kaushik ma’am Bhashit Bhatia
Himanshu Maheshwari
Vivek Kumar
Manoj Poonia
Kundan Mishra
 Introduction to Cell Phone Industry

The cell phone industry is the fastest growing sector in the larger communications industry
today. Right now, the Internet is one of the industries attracting use by the largest numbers of
people globally. The cell phone industry is primarily engaged in the manufacturing of mobile
phones, including mobile phone handsets. As of now, the cell phone industry is totally
concentrated on moving forward technoligically. It is one of the fastest moving industries in the
world, growing alongside up-and-coming technologies and innovations, building upon the
progress of "smartphones" and other phone feature and segments made in recent years.

It has only been since 1994 that the cell phone began to become much more popular. In fact,
these products' increased in usage from 24 million since that time to 182 million users in the US
today. Larger-screen smartphones have been made available in recent years in the US through
such companies as Samsung and HTC. In 2015, Apple offered smartphones with 4.7- and 5.5-
inch screens, known as ‘phablets’. The entry of the iPhone 6 and the iPhone 6+ into the market
has increased momentum to their favor in this direction, and these products now make up a
staggering 84% of the US smartphone market. Despite cultural perceptions that associate cell
phones with the Western world, they can in fact be found today in almost every corner of the
world. In fact, in many developing countries, cell phones are the only access to the outside
world, and are used as a means to conduct ATM-like money transactions, access the Internet,
and place business orders, even in places where modern conveniences such as running water
and electricity are not readily available to the masses.
 Company Introduction-OPPO
OPPO Electronics Corp. (commonly referred to as OPPO) is a Chinese consumer electronics
firm based in Guangdong. OPPO's major product lines include smartphones, Blu-ray players
and other electronic devices. It was registered in 2001 and launched in China in 2004[1], the
company has registered the OPPO brand name in many parts of the world.
OPPO is known for its camera phone brand, mainly targeting for young people.
According to IDC report, it was ranked as number 4 smartphone brand worldwide in 2017 Q1,
and was number 1 smartphone brand in China in 2016.
It released Selfie Expert F series in 2016.
It has acquired the rights to sponsor the Indian national cricket team for the period 2017-2022.
OPPO digital an independently operated division of OPPO. Founded in 2004, it is based
in Mountain View, California, United States. It is known for its
universal upconverting DVD and Blu-ray Disc players. Its first product was the OPPO
OPDV971H Up-Converting Universal DVD Player.
OPPO entered the mobile phone market in 2008.
The OPPO Find 7 is a phablet with a total of 3GB of RAM and a 2.5 GHz Quad-Core processor.
The OPPO Find 7 is also available in another variant called the Find 7a, which has a 1080p
screen and 2GB of RAM compared to the Find 7, which sports higher specs. It was announced
on 19 March 2014 and was released in April 2014. It is similar in design to the OnePlus
One released in April 2014.
In September 2013, OPPO announced the N1. A successor, the OPPO N3, is priced at $449 as
of early 2016.
In May 2017, OPPO launched the A77 in Taiwan. It is fueled by a 1.5GHz octa-core MediaTek
MT6750T processor combined with 4GB of RAM and runs on Android 6.0 Marshmallow OS.
The OPPO R5, which was launched in November 2014, was at the time the world's thinnest
smartphone. It is 4.85mm in thickness except for a slight bulge where the camera lens is
located. The R5 has a 2,000 mAh battery which can be charged up to 75% in 30 minutes using
OPPO's own VOOC Flash Charging technology. The R5 uses a SnapDragon 615 octa-core
processor, running at 2.1 GHz. OPPO began shipping the R5 in the UK on 20 February
2015. One of OPPO's older phones, the Finder, previously held the record for the world's
thinnest smartphone. In June 2016, OPPO became No.1 Smartphone maker in China, selling its
phones at some 200,000 retail outlets.
 Company Introduction-VIVO

Vivo is a Chinese technology company that designs, develops, and manufactures smartphones,
smartphone accessories, software, and online services. It was founded in 2009
in Dongguan, Guangdong, China. The brand uses Hi-Fi chips in its smartphones. Software
developed by the company includes the Vivo App Store, iManager, and a proprietary Android-
based operating system called Funtouch OS.
In 2012 Vivo released the X1. The X1 was also the first Vivo phone to use a Hi-Fi chip,
developed by American semiconductor company Cirrus Logic.] Vivo followed this up in 2013 by
releasing the world’s first 2k-resolution screen phone, the Xplay3s.] Other popular phones in the
Vivo lineup include the X5Pro, the X5Max, and the Xshot.
Vivo joined the ranks of the top 10 smartphone makers in the first quarter of 2015 with a global
market share of 2.7%.] With research and development centers in Shenzhen and Nanjing, the
company employed 1,600 R&D personnel as of January 2016. Vivo smartphones is currently
the sponsor for the Indian Premier League editions 2016 and 2017. Oppo mobiles has been
bought by Vivo

Marketing Value of VIVO

In October 2016, Vivo became the title sponsor of the Indian Premier League under a two-year
deal starting in the 2016 season. In July 2017, the deal was extended until 2022.
In June 2017, Vivo reached a sponsorship deal with FIFA to become the official smartphone
brand of the 2018 and 2022 FIFA World Cup. The company also became title sponsor of
India's Pro Kabaddi League.
Vivo currently has a sponsorship deal with the U.S. National Basketball Association in China,
with Golden State Warriors player Stephen Curry endorsing the brand in China and the
Philippines.
 Research and Development of Mobile Industry
While the global smartphone market is slowing down, smartphone vendors in China and
emerging markets manage to retain shipment growth this year, thanks to their flexible business
models and premium products at affordable prices. In particular, some vendors focus on
building audiovisual content ecosystems while others boast unique and innovative product
designs. Android and iOS continue to dominate the market with over 95% market share while
emerging OSs, such as Ubuntu, Sailfish, and Alibaba's Yun OS, are striving to find a foothold in
IoT or smart home application markets. This report provides a recent review of the worldwide
smartphone market, touching on vendors' market development strategies, major trends of
smartphone OSs, and smartphone applications.

At Impextraco, we are totally committed to developing innovative products which meet the
demands of our wide range of customers operating in highly diverse conditions around the
world. We are proud of our in-house labs and several in vivo trial stations which we maintain in
Belgium and Brazil. We collaborate with highly skilled university researchers, scientists and
farmers to develop and evaluate the feed solutions the world needs, both for today and for the
future.

We develop our products based on their in vitro and in vivo efficacy. Because basic lab tests do
not always reflect field conditions, we are committed to generating and validating different in
vitro protocols which mimic what happens in the animal as closely as possible. This is a crucial
step in our product development process.

Our poultry in vivo station.

Our R&D department conducts a wide range of product trials on relevant species of livestock
such as pigs, poultry and cattle. These in vivostudies are designed and deployed by our team of
veterinarians and specialists in different fields.
 Swot analysis
Strengths
1 Oppo has established itself well in short
amount of time in countries like China and India.
2. Oppo offers multiple models with innovative
design and features like Selfie Expert.
3. The brand offers high end specifications at
affordable prices e.g. high end memory and
camera.
4. Oppo has marketed the brand well. e.g. In
India they have signed up with celebrities like
Hritik Roshan, Yuvraj Singh etc.
5. Company manufactures phones, blu-ray
players and headphones.
6. Oppo's parent organization BBK electronics
also owns Vivo and Oneplus which are also rising
fast

Weakness
1. Intense competition is faced by mobile
companies like Oppo in 
2. The brand does not have clear differentiation
from other smartphone brands in its segment.

Opportunities
1. Oppo can grow by associating itself more with
events and sports which it is already doing.
2. Oppo can bring in a flagship phone to
compete with samsung, apple etc which can help
it to establish more as a strong brand.

Threats
1. Intense price competition in the mobile
market
2. The mobile/smartphone market is highly price
sensitive and brand loyalty is quite low.
 Questionare

1. Which is the best price in vivo vs oppo

a. VIVO
b. OPPO
c. VIVO and \OPPO
d. None

2. Which one looks better in VIVO vs OPPO

a. VIVO
b. OPPO
c. VIVO and \OPPO
d. None

3. Which phone internal storage is high

a. VIVO
b. OPPO
c. VIVO and \OPPO
d. None

4.Whose fingerprint scanner is better between VIVO and OPPO

a. VIVO
b. OPPO
c. VIVO and \OPPO
d. None

5. Which is better phone between OPPO and VIVO interm of Camera

a. VIVO
b. OPPO
c. VIVO and \OPPO
d. None

6.Which processor is good between VIVO and OPPO

a. VIVO
b. OPPO
c. VIVO and \OPPO
d. None
7.Whose Ram is high in VIVO and OPPO

a. VIVO
b. OPPO
c. VIVO and \OPPO
d. None

8.Whose display quality is good in VIVO vs OPPO

a. VIVO
b. OPPO
c. VIVO and \OPPO
d. None

9.Which sound quality is god between VIVO vs OPPO

a. VIVO
b. OPPO
c. VIVO and \OPPO
d. None

10.Whose base-band version is better in VIVO vs OPPO

a. VIVO
b. OPPO
c. VIVO and \OPPO
d. None
 Swot analysis
Strengths 1.Easy and useful for users
2.User loyalty high & strong resources
does exactly what people expect it to do on their
first exploration – searches multiple institutions
via a single search box, with no extraneous
results from unexpected places; has useful
facets by institution and type of data
(people/organizations/etc)
3.Continuous technology development
Uniqueness, pioneer web application that
overcomes many acknowledged limitations of
federated approaches that can't rank relevance
across multiple sources
4.Targeted focus for expanding desired
information

Weakness 1.New technology - needs training and user

tutorials
2.May not appear to be doing more that a
custom Google appliance of the same source
systems (or just the institutional domains) –
especially until more advantage is taken of the
structured nature of the data and the potential to
align data from multiple institutions to the same
semantic standards (e.g., MeSH, LCSH)
3.Exposes duplication of data in the source
systems and among systems
Many instances of URIs for NSF, NIH,
geographic places, keywords
4.Difficulty to place a value on the information,
especially with regards to completeness

Opportunities 1Massive distribution channels & connections

locally and nationally
2.Brand awareness
3.Ability to generate future discoveries/research
by leveraging the technological advances
Avenue that is enhanced regardless of the
current position of the economy
4.Endless applications can be developed &
multiple uses of collected data

Threats
1. Intense price competition in the mobile
market
2. The mobile/smartphone market is highly price
sensitive and brand loyalty is quite low.
 Conclusion
As a result of the liberalization, privatization, and demonopolization initiatives taken by the government
of India, the telecom sector is experiencing a historical growth. The trend is expected to continue in the
segment, as prices are falling as a result of competition in the segment. The beneficiaries of the
competition are the consumers, who are given a wide variety of services. In the years to come the
country is predicted to witness a communication revolution, which would increase the subscriber base
to match that of the developed world. The need of the time is a new revolution in telecom services and
it is imperative that service providers work towards the same and make it a reality.

Over the last two decades the cellphone has become the cornerstone of communication in our society.It
has evolved to more than just a phone on the go, to become virtually a computer that fits in your
pocket. The most modern cellphone on the market cannot only send your voice across the country in
second but also send message, emails,pictures,videos,stream data from the internet, stream live T.V.
and even function as a wireless modem to connect other appliances to the internet.