Towards a greener ICC Cricket World Cup 2023

Target Area: Energy and Climate Change

Prepared By – Group 10
Nagma M (MBA19045)

Nikhil Dixit (MBA19046)

Nikita Seth (MBA19047)

Nimal Anand R (MBA19048)

Nimisha Dixit (MBA19049)

Nishant Singhal (MBA19050)

Sunkishala Chaitanya (MBA19258)

Sailendra Santoshee Das (MBA19256)

TABLE OF CONTENTS

1. List of Figures ............................................................................................................ 2

2. List of Abbreviations ................................................................................................. 3

3. Executive Summary ................................................................................................... 4

4. Introduction ............................................................................................................... 5

5. Literature ................................................................................................................... 6

6. Method........................................................................................................................ 6

7. Findings ...................................................................................................................... 6

8. Analysis ...................................................................................................................... 7

9. Criteria ....................................................................................................................... 7

10. Recommendations .................................................................................................... 8

10.I Energy Requirements and Benchmarking ................................................. 8

10.II Implementation of Energy-Saving Techniques ....................................... 11

10.III Instigating Action Through Marketing-Techniques ............................. 14

10.IV Miscellaneous Area concerning energy .................................................. 17

References .................................................................................................................... 18

1
LIST OF FIGURES

Figure 1 : BCCI-backed ‘Nayi Soch’ campaign (Virat Kohli, MS Dhoni and Ajinkya Rahane wear
jerseys with their mother’s name, 2016)............................................................................................. 5

Figure 2: BCCI signs Letter of Intent with UN Environment (The Board of Control for Cricket in
India (BCCI) and UN Environment signed an agreement to promote ‘green’ cricket in India, 2018) .. 5

Figure 3: Action Steps of Sub-Goal 1 ................................................................................................ 9

Figure 4: Action Steps of Sub-Goal 2 ...............................................................................................10

Figure 5: Action Steps of Sub-Goal 3 ...............................................................................................11

Figure 6: Action Steps of Sub-goal 4 ................................................................................................12

Figure 7:Predicted Interlocks ............................................................................................................13

Figure 8: Action Steps of sub-goal 5 .................................................................................................14

Figure 9: Predicted Interlocks ...........................................................................................................15

Figure 10: Action Steps of Sub-Goal 6.............................................................................................16

Figure 11: Action Steps of Sub-Goal 7 .............................................................................................17

Figure 12: Action Plan of Sub-Goal 8 ...............................................................................................18

2
LIST OF ABBREVIATIONS

UX User Experience

SM Social Media

ICC International Cricket Council

BCCI Board of Control for Cricket in India

UN United Nations

BESCOM Bangalore Electricity Supply Company

kW Kilo-Watts

WP Watt-Power

CO2 Carbon Di-oxide

3
EXECUTIVE SUMMARY

The ICC Cricket World Cup is one of greatest sporting spectacles in the world. The same presents an
opportunity for driving social change. With BCCI’s commitment to greening the sport (A partnership
to green cricket in India, 2018), there is a potential for energy conservation to play a major role in
slowing down climate change. Keeping this in mind, different opportunity areas were recognized, and
after an analysis of the initiatives taken in the energy sector in the sports domain, different sub-goals
were devised.

Within the target area of ‘Climate and Energy Change’, eight sub-goals were devised which would be
most apt for achieving maximum impact in this target area. Initially, the criterion for the formulation
of these sub-goals were defined and subsequently, the deadlines and budget were set. The sub-goals
have been designed to synergistically ally with each other.

Estimated Total Financial Cost: INR 818 million

As can be seen from the subsequent report, the recommendations of the sub-goals fit perfectly for the
required criteria. They are feasible, have a high impact, they align with the goals of BCCI and are
symmetrically linked with the existing initiatives. As the report would show, the goals chosen cover
the entire domain of the target area and are designed to link with the ICC Cricket World Cup 2023.

The group proposes that the plan be accepted and put to immediate action.

4
INTRODUCTION

With a record-breaking engagement of more than 2.6 billion fans for the ICC Cricket World Cup
2019 (Media Release:ICC Men’s Cricket World Cup 2019 shatters audience records, 2019), the
cricketing community once again proved its influence on the sports industry. More than that, it
exhibited a potential to be a platform for social change. BCCI has shown a penchant to be a leader in
driving social change, as demonstrated in 2016, when the revolutionary ‘Nayi Soch’ campaign
brought gender equality to the forefront of discussion. (Star Plus, BCCI use cricket power for gender
equality, 2016)

Figure 1 : BCCI-backed ‘Nayi Soch’ campaign (Virat Kohli, MS Dhoni and Ajinkya Rahane wear
jerseys with their mother’s name, 2016)
The ICC Cricket World Cup 2019 will be held entirely in India for the first time since its inception.
The world will be looking at India and this is where BCCI can display its commitment to its pact with
UN Environment to reduce cricket’s environment impact. (A partnership to green cricket in India,
2018)

Figure 2: BCCI signs Letter of Intent with UN Environment (The Board of Control for Cricket in
India (BCCI) and UN Environment signed an agreement to promote ‘green’ cricket in India, 2018)

5
LITERATURE

The literature review of the web sources provided the group with a deep insight into the energy
conservation techniques employed in cricket and other sports. While relevant information about
power consumption in cricket stadiums was sourced (Zodhya, 2018), so did the efficacy of digital
marketing campaigns to instigate change and create a compelling call to action. (What Can 5 of the
Most Impactful Campaigns Teach Us in 2018?, 2018)

The use of solar energy to power stadiums was an important discovery (Joshi, 2015). The importance
of solar energy cannot be overstated (Five Benefits of Solar Energy on the Environment, 2018).
Additionally, the use of public transit to reduce energy requirements was an important finding and
defined one of the sub-goals for the group.

The other resources, as mentioned in the ‘Introduction’ section, helped the group identify the areas of
interest for BCCI and the subsequent criteria based on which the recommendations have been made.
Some of them were mentioned in this cover story (Bhatia, 2018) where BCCI’s future plans for
greening operations were discussed. Other than that, some interesting answers by the online
community (Jangir, 2018) also shed some light over possible future plans.

METHOD

The group divided the research task into sub-tasks with specific problem statements –

• Greening efforts undertaken in other major sporting events

• Efforts by BCCI to conserve the environment
• Energy-saving efforts in the sports industry
• Efforts already undertaken by BCCI related to climate change

The subsequent research involved the use of web searches for relevant information. News articles and
media releases were consulted. Additionally, the resources were compared, analyzed and the action
plan was drafted.

FINDINGS

It was found that solar panel installation helps in reducing the CO2 emission. They emit 80% less CO2
as compared to fossil fuels. More so, 25% of the electricity bill can be saved. (Five Benefits of Solar
Energy on the Environment, 2018) The Solar project at the M Chinnaswamy Stadium at Bengaluru
has 300 WP and 72 cells, with 20 kW Grid Tie type string inverters evacuated with bi-directional
metering to BESCOM. This helps in reducing 600 tonnes of carbon emissions. (Joshi, 2015)

There has been significant impact on the climate when individuals use their own transportation
instead of public transit. More importantly, the efforts of startups focusing on environment
conservation and clean energy made some of the recommendations made plausible. (Prasad, 2018)

6
ANALYSIS

Post the analysis of the available resources, it was found that there were four broad objectives that
needed to be achieved –

• Calculation & benchmarking of energy requirements and saving estimates for the ICC Cricket
World Cup 2023
• Implementation of clean-energy techniques
• Formulation of a national and international marketing plan to promote clean energy
• Other miscellaneous energy-conserving steps from allied areas

After going through the plans made by other sport committees on similar grounds and their
subsequent performances in the Indian sub-continent, it was found that the above four broad
objectives together summed up the ‘Energy and Climate Change’ target area.

CRITERIA

The defined criteria for the evaluation of the recommendations are –

• Feasibility (financially and time-wise)

• Impact
• Alignment with organization goals
• Synergy with existing initiatives

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 RECOMMENDATIONS

I. Energy Requirements & Benchmarking

I.1 Calculating the energy requirements of Hosting a Cricket Match.

Conducting an international cricket match requires a huge amount of energy. Majorly for -

• Floodlights
• Sound Systems
• Video screens
• Luxury boxes, commentator boxes, and dressing rooms
• Maintenance & Spectator Support

To calculate the efficiency of proposed strategies, a forecasted estimate needs to be made of the
energy requirements for the ICC Cricket World Cup 2023. Additionally, optimization opportunities in
each of these mentioned domains can be identified.

The goals would be to –

• Forecast carbon footprint of the ICC Cricket World Cup 2023

• Identify energy optimization domains

Factors affecting the calculation.

• Location
• Source of Energy
• Capacity and size of stadium
Human Resources Required.

• Zonal Heads: 4 (North, South, East, West) for supervision

• Data Collectors: 8 Core members, 16 Assistants
 Data Processors
 Data Analysts

8
Action Steps.

Figure 3: Action Steps of Sub-Goal

Financial Implications.

Estimated Budget: INR 12 million

9
I.2 Identification of relevant energy-conserving technologies.
Energy requirement for the event can be heavily reduced by implementing state-of-the-art energy-
saving techniques employed in sporting events around the globe. However, identification of relevant
techniques is of critical importance.
Thus, the following goals are formulated –
• Identification of relevant energy conservation technologies
• Preparation of energy audit report

Performance Metrics.
• A 20% reduction in energy consumption from the forecasted estimate

Human Resources.
• Research Analyst Team – 8 members
• Data Analysis Team – 3 members

Action Steps.

Figure 4: Action Steps of Sub-Goal

Financial Implications.

Estimated Budget: 30 Million

10
II. Implementation of Energy-Saving Techniques

II.1 Tie-Ups with Green Initiative Organization in host cities for Energy and Climate change.

With the help of local NGOs and green initiative organizations, the scope for having a great impact
on reducing carbon footprints can be achieved on a larger scale. They will be solely in-charge of
assigned tasks for the duration of the assignment.
Keeping this in mind, the goals would be to –
• Pursue tie-ups with NGOs and green goal startups
• Assign roles for renewable energy installation, solid waste management, tree plantation, etc.

Performance Metrics.

• Plantation of 1,00,000 trees in each host city before the event

• Completion of Renewable energy installation in stadiums by December’2022

Human Resources.

Local Organizing Committee for each host city – 2 core members; 8 assistants

Action Steps.

Figure 5: Action Steps of Sub-Goal

Financial Implications.

Estimated Budget: INR 10 million

11
II.2 Installation of solar panels in the cricket stadiums.

Installation of solar panels in stadiums can make a big economic change. Additionally, it
drastically reduces the carbon footprint.

The goals are to –

• To install the solar panel on rooftops of the chosen stadium for the event
• To reduce the carbon emissions gradually

Performance Metrics.

• By December’22, the chosen cricket stadiums for the event would be powered purely by solar
panels

Human Resources.

Control Committee: 8 members

Engineering Team: 8 members

Design Team: 5 members

Action Steps.

Figure 6: Action Steps of Sub-goal

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Interlocks Predicted.

Figure 7:Predicted Interlocks

Financial Implications.

Estimated Budget: INR 720 million

13
III. Instigating Action Through Marketing

III.1 Creating a marketing campaign to promote clean and green energy.

An effective marketing campaign can drive social change and facilitate sustainable development.
With the kind of passion that cricket evokes, an appropriate marketing campaign to promote clean
and green energy can usher in a mass social change. (What Can 5 of the Most Impactful Campaigns
Teach Us in 2018?, 2018)

Keeping this in mind, the goals would be to –

• Design an easy-to-understand marketing campaign

• Deliver a lasting social message on clean energy

Performance Metrics.

• Print media reach of 15 million users

• A social media reach of 10 million users across Facebook, Twitter, and Instagram
• 5 million views on YouTube

Human Resources.

• Design Team (4 core members; 6 assistants)

• Communication Team (4 core members; 4 research analysts)
• UX Team (5 core members; 2 assistants)
• SM Team (10 members)

Action Steps.

Figure 8: Action Steps for sub-goal

Financial Implications.

Estimated Budget: INR 20 million

Interlocks Predicted.

14
Figure 9: Predicted Interlocks

15
III.2 Preparing a collaborative plan with other international cricket boards for green energy promotion .

The International Cricket Boards have often come together to bring about changes for good in the
game. This initiative could once again bring together the cricketing nations to commit to the cause of
energy conservation in the pursuit of climate conservation.

Subsequently, the goal would be to –

• Bringing the international cricket boards together for a collaborative final plan discussion
• Formulating a plan to be implemented by all cricket boards
Performance Metrics.

• Consensus of use of a green energy logo on all participating teams' jersey

• Boards committing at least 1% of their annual budget to promote green energy in cricket in
their countries.

Human Resources.

• Co-ordination Team: 6 members

• Design Team: 6 members
Action Steps.

Figure 10: Action Steps of Sub-Goal

Financial implication.

Estimated budget: INR 5 million

16
IV. Miscellaneous areas concerning energy conservation

IV.1 Preparing a collaborative plan with other international cricket boards for green energy promotion .

The impact on climatic conditions will be high when we use our individual vehicles instead of public
transport like buses. This is because number of vehicles used for transportation decreases which will
be proportional to carbon emissions.

Subsequently goals to achieve the above will be:

• Preparing a plan to allow only public transport within the stadium premises

Performance Metrics.

• Increase the public transport facility by 10% compared to existing capacity.

• Social media campaign to one million people

Human Resources Required.

• Social Media Team: 5 members

• Control Team: 10 members

Action Steps.

Figure 11: Action Steps of Sub-Goal

Financial implication.

Estimated budget: INR 1 million

17
IV.2 Post event plan formulation for reducing carbon footprint in cricket matches in India.

Post the event, plans can be formulated to carry forward the good work and implement it in local matches as
well.

The goals would be to –

• Prepare an action plan for domestic implementation of clean energy initiatives

• Prepare a 5-year vision document to be used as a reference by the BCCI

Human Resource.

• Control Team: 8 core team members; 15 assistants

• Data Analyst Team: 5 members

Action Plan.

Figure 12: Action Plan for Sub-Goal

Financial Implications.

Estimated Budget: INR 20 million

18
References
A partnership to green cricket in India. (2018, May 28). Retrieved from UN environment:
https://www.unenvironment.org/news-and-stories/press-release/partnership-green-
cricket-india

Bhatia, A. (2018, May 29). Hitting Environmental Pollution Out Of The Park: BCCI Joins Hands With
United Nations, Commits To Green Cricket In India. Retrieved from NDTV:
https://swachhindia.ndtv.com/world-environment-day-bcci-joins-united-nations-to-
promote-green-cricket-20544/

Five Benefits of Solar Energy on the Environment. (2018, May 11). Retrieved from Zen Energy:
https://www.zenenergy.com.au/blog/five-benefits-of-solar-energy-on-the-environment/

Jangir, S. (2018, May 29). Today, BCCI signs an agreement with UN Environment to promote ‘green’
cricket in India. What does green cricket mean? Retrieved from Quora:
https://www.quora.com/Today-BCCI-signs-an-agreement-with-UN-Environment-to-
promote-green-cricket-in-India-What-does-green-cricket-mean

Joshi, B. (2015, March 24). Bengaluru's Chinnaswamy stadium: World's first solar-powered cricket
ground. Retrieved from Economic Times:
https://economictimes.indiatimes.com/news/sports/bengalurus-chinnaswamy-stadium-
worlds-first-solar-powered-cricket-ground/articleshow/46672112.cms

Media Release:ICC Men’s Cricket World Cup 2019 shatters audience records. (2019, July 12).
Retrieved from ICC Website: https://www.icc-cricket.com/media-releases/1277987

Prasad, S. (2018, March 23). How 6.5 tons of trash generated at an IPL match gets managed in
Bengaluru. Retrieved from Citizen Matters: http://citizenmatters.in/bangalore-
chinnaswamy-stadium-ipl-match-waste-management-strategy-6666

Star Plus, BCCI use cricket power for gender equality. (2016, October 31). Retrieved from
BestMediaInfo: https://bestmediainfo.com/2016/10/star-plus-bcci-use-cricket-power-for-
gender-equality/

(2018).The Board of Control for Cricket in India (BCCI) and UN Environment signed an agreement
to promote ‘green’ cricket in India. BCCI signs Letter of Intent with UN Environment. BCCI.
Retrieved from http://www.bcci.tv/news/2018/press-releases/17330/bcci-signs-letter-of-
intent-with-un-environment

(2016).Virat Kohli, MS Dhoni and Ajinkya Rahane wear jerseys with their mother’s name. Star Plus,
BCCI join hands for "Nayi Soch" campaign. Star Plus. Retrieved from
https://www.sportskeeda.com/cricket/star-plus-bcci-join-hands-for-nayi-soch-campaign

What Can 5 of the Most Impactful Campaigns Teach Us in 2018? (2018). Retrieved from Digital
Marketing Institute: https://digitalmarketinginstitute.com/blog/12-17-what-5-of-the-
most-impactful-campaigns-of-2017-can-teach-us-in-2018
Zodhya. (2018, June 3). Power consumption of Stadiums. Retrieved from Medium:
https://medium.com/@zodhyatech/power-consumption-of-stadiums-55aff6bb86cf