Re-Imagining Yasisland.

com’s CX to Deliver a Connected Digital Destination

Yasisland.com re-designed, delivers a new benchmark for user experience and transformed
customer experience.

Dubai, United Arab Emirates July 20, 2022 --(PR.com)-- Yas Island Abu Dhabi, one of the world’s
leading leisure and entertainment destinations, has unveiled its new digital experience which puts the
customer at the center. The new website delivers a new benchmark in user experience (UX), allowing
holidaymakers to search, browse and book personalized and specially curated holiday packages with
record-breaking speed. Powered by the global leader in Digital Experience Management, Sitecore, and
award-winning Experience led digital agency Horizontal Digital, Yasisland.com delivers a digital
experience out of this world.

Yas Island gave Horizontal, a Sitecore Platinum Implementation Partner, the challenge of designing a
commerce-ready site that embodies the excitement of the physical destination to entice local and
international holidaymakers to book island packages and return visits.

The new experience of Yasisland.com goes far beyond standard UX and digital principles. Instead, the
UX and visual design is driven by deep data and insights that incorporate the psychology of
holidaymakers and what they want to see and how. As a result, it delivers personalized, bespoke holiday
packages, which can be booked and fulfilled in less than four easy steps.

Working closely with the Yas Island team and harnessing the power of Sitecore and TravelBox,
Horizontal drastically reduced checkout times and created a click-to-checkout flow that rivals some of the
world’s biggest booking engines.

Yas Island offers a diverse mix of award-winning leisure and entertainment experiences, including
one-of-a-kind theme parks – Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros. World™ Abu
Dhabi – world-class shopping and superb dining, a links golf course, exciting water and motor sports, and
spectacular musical, entertainment and family events, in addition to ten leading hotels and over 165
dining experiences. Holidaymakers are spoilt for choice at the destination, so Horizontal had to make it as
easy as possible for Yasisland.com visitors to navigate the site and book a trip, while offering the
sophisticated personalization they expect.

Horizontal Digital implemented Sitecore Experience Platform™ (XP), a best-of-breed Digital Experience
Platform (DXP) hosted on Microsoft Azure and successfully integrated it with Yas Island’s existing
booking platform, TravelBox. Sitecore delivers personalized, cross-channel experiences by combining
customer data, analytics, AI, and marketing automation.

All of this was achieved whilst also leveraging Yas Island’s wider platform investment in Sitecore to
offer reusable components and infrastructure for speed of deployment and security.

“The result is a slick e-commerce experience that takes the complex technical packaging of park tickets,

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hotels, events, and services and orchestrates the seamless curation of a holiday with the magical
simplicity of world-class UX,” said George Smith, Regional Managing Director (MEIA) for Horizontal.

About Yas Island

Yas Island (www.yasisland.com) is one of the world’s fastest growing leisure and entertainment
destinations, located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and
50 minutes from Dubai. Yas Island offers holiday makers a diverse mix of award-winning leisure and
entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining to a
links golf course, exciting water and motor sports, and spectacular musical, entertainment and family
events... all within the 25 sq. km. Island. Today, Yas Island is home to the award-winning theme parks
Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World™ Abu Dhabi, the
record-breaking CLYMB™ Abu Dhabi, Yas Marina Circuit (home to the FORMULA 1 ETIHAD
AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, the award-winning Yas Links golf course, as
well as Abu Dhabi’s largest mall, Yas Mall, Yas Bay Waterfront - Abu Dhabi’s vibrant day to night
destination featuring Pier71, a three-kilometre Boardwalk, and a variety of world-class dining, leisure and
entertainment brands. With ten hotels, including W Abu Dhabi - Yas Island, Hilton Abu Dhabi Yas
Island, The WB™ Abu Dhabi, the World's first Warner Bros. themed hotel, DoubleTree by Hilton Abu
Dhabi Yas Island Residences, Crowne Plaza Yas Island Abu Dhabi, Yas Island Rotana, Centro Yas Island
by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island, Park Inn by Radisson Hotel Abu Dhabi Yas Island
and Staybridge Suites Abu Dhabi Yas Island, plus more than 165 dining experiences, the destination also
features indoor and outdoor concert venues including WHITE Abu Dhabi and Etihad Arena - all of which
are complemented by a range of visitor services that connect all attractions to one another.

About Horizontal Digital

Horizontal Digital is an experience-forward consultancy that builds exceptional website, mobile,
ecommerce and portal experiences that meet customers with the right message at the right moment. We
deliver on this promise by fusing every digital touchpoint with customer data from sales, service,
ecommerce and marketing programs we design and implement. These connected experiences create and
continue conversations for customers across all departments and channels — empowering organizations
to build stronger relationships with them in the process. Our unwavering focus on delivering meaningful
digital experiences at every touchpoint has allowed us to successfully solve complex challenges for some
of the world’s most recognizable brands.

Learn more at www.horizontaldigital.com.

About Sitecore
Sitecoreis the global leader in customer experience management. The company delivers highly relevant
content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With
the Sitecore® Experience Platform™, marketers can own the experience of every customer that engages
with their brand, across every channel. More than 4,400 of the world's leading brands – including
American Express, Carnival Cruise Lines,easyJet, Heineken andL'Oréal trust Sitecoreto help them deliver
the meaningful interactions that win customers for life. For more information, visit: www.sitecore.com.

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Contact Information:
Horizontal Digital
Dharmesh Harji
+971 056 196 6880
Contact via Email
horizontaldigital.com

Online Version of Press Release:

https://www.pr.com/press-release/865607

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