JE MONDEJAR COMPUTER COLLEGE

Naga-Naga, Tacloban City

S.Y. 2021-2022

SEMIFINALS EXAM IN PRODUCT MANAGEMENT

FOR HBA-III AND BSBA-III
Date: May 26-28, 2022
I. Identification.
_________________1. Refers to the handling of all activities needed to “to introduce something new.”
_________________2. The plan the organization has for achieving long-term success.
_________________3. This aims to align a range of business and operational factors to product, design
and engineering efforts on delivering high impact experiences that have the greatest probability of success
in achieving your goals.
_________________4. The initial stage where business sources for ideas regarding a new product.
_________________5. It explains why companies with disruptively innovative products (and/or
technology) have a hard time reaching success with the mainstream market.

II. Enumeration.
1-4. Key Aspects of Product Innovation
5-8. Types of Innovation
9-13. Product Planning and Development Process
14-15. Types of innovator’s Dilemma

III. True or False.

_________________1. Clayton Christensen introduced the concept of Innovator’s Dilemma in 1997 with
his book the bears different name.
_________________2. Generated ideas have to go through a screening process to filter out the viable
ones.
_________________3. Defining goals and metrics for measuring process is vital to decision-making at
every level.
_________________4. Culture is what disables the organization to acquire the capabilities related to
people.
_________________5. Capabilities are an umbrella term used to cover the different abilities and
resources the organization has for creating and managing innovation.
_________________6. Developing a strong product plan and set of processes for successfully executing a
plan is not easy, requiring tenacity, patience, flexibility and leadership.
_________________7. The screening stage is crucial as it lays the foundation for all other phases, the
ideas generated shall guide the overall process of product development.
_________________8. Concept development entails the actual design and manufacture of the product.
_________________9. The difference between structures and capabilities is that structures enable the
effective use of the said capabilities.
_________________10. An appropriate pro-innovation culture discourages the right kind of behavior and
encourages the wrong kind.

IV. Essay.
1. Explain the importance of product planning and development process. (10 pts.)
2. Explain the concept of technology adoption lifecycle. (5 pts.)
3. Explain the innovator’s dilemma. (5 pts.)
4. What do you think is the importance of product innovation in your day-to-day life? (10 pts.)

Good Luck and God Bless…

Prepared by:
MS. DION A. MACALALAG
Instructor