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Indian Institute of Management Rohtak: Organizational Design and Dynamics (ODD)
Indian Institute of Management Rohtak: Organizational Design and Dynamics (ODD)
PGP 12
Case Analysis
on
We will give the final order for developing the integrated banking software for Secure Bank to
Zeta. We will do so because their Business Organization structure allowed us to identify an
innovation that has considerably improved our system. While the efficiency of the company is
untested, the internal system and the culture fosters innovation and higher accountability which
is very valuable.
Vega
Vega provided well- Employees were less
documented work to its innovative because they did
stakeholders. get opportunities to
experiment with new things.
Had highly responsible
employees. They lack in making an
existing project successful
Due to internal competition and started working on a new
among employees, more CRM module for one add-on
innovative and better ideas feature.
would be there for new
projects.
Zeta
Employees were familiar with Employees got confused
all activities. about their role and at the
time of any issue who would
Zeta had a good experience in be responsible for proper
making changes to the discussion and meetings.
existing project.
No structured plan was there
There was no need to start for project development.
from scratch as Vega did for
any new add-on feature. No internal competition
among employees as all was
familiar with all skills.
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individual level.
● Vega was a structured organisation where all employees knew their responsibility.
● Due to proper communication channels, messages of any change on short notice could
easily be delivered to all employees.
● All staff working for the CRM module were updated with the information provided at the
last moment.
● More specialised employees were there.
● Had a well-structured plan for the projects i.e. development, testing and QA.
● Vega delivered a prototype of the CRM module with adequate testing whereas Zeta
didn’t mention any plan of execution in the case.
The assumptions are that all of the information was provided at the beginning of the project and
both had a time of 6 weeks. In Vega, one was free to express their ideas directly without any fear
of seniors under whom they were appointed. Zeta had no structured plan for developing the
CRM module as it was not mentioned in the case.
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2. What organisational factors do you think contributed to the performance of Vega and
Zeta, in the past and during the prototype? What lessons can one draw between
organization structure and performance from this case?
Answer: As given in the case, Vega, headed by Jay Swaminathan, and Zeta, directed by Deep
Roy, were polar opposite in their leadership style and organisational work culture. Due to which
the Zeta absorbed a slight change in the assignment due to their innovative, driven culture while
Vega employees were restricted to do the allotted work.
Given is the organisation factor given by A Guide to Project Management Body of Knowledge
(PMBOK® GUIDE), 5th Edition.1
Organisational Factors Vega Zeta
Culture and Style The roles were defined to Blurred job profiles,
every employee, autonomy to employees to do
specialisation of work was work and explore creativity
observed, strict profile and self skills
boundaries were ensured to
avoid overlapping of work
Enterprise Environmental Good performance over Zeta The zest to prove better
Factors allows an added advantage caring the same idea of
when approached for the allowing creativity help Zeta
project ignore the fact that they are
competing with Vega, a more
competent firm
In this situation, we can see that there is uncertainty in the organisation structure; however, when
the organisation structure is simple and stable, there is little uncertainty because there are few
1
Project Management Institute. (2013). A Guide to the Project Management Body of Knowledge
(5th ed.). Project Management Institute.
https://repository.dinus.ac.id/docs/ajar/PMBOKGuide_5th_Ed.pdf
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external elements and the elements remain the same or change slowly. Because a significant
number of elements are not similar, the level of uncertainty is somewhat low in a complex but
stable environment. There is high-moderate uncertainty in an unstable and simple environment
due to elements changing often and unpredictably, but there is high uncertainty in a complex and
unstable environment due to dissimilar elements changing frequently and unpredictably.
As per the case, we can learn that the organization's performance is determined by planning,
forecasting, and reactivity or responsiveness and these factors when properly implemented
improves the internal integration among the employees and enhances the ability to make rapid
changes in critical situations.
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