Table of Contents

1. Definition of Industry.........................................................................................................................................................1
1.1 General Overview of the Coffee Industry in Malaysia..................................................................................................1
1.2 Malaysian Overview about Coffee...............................................................................................................................2
1.3 Overview of Coffee Industry Profitability Factors........................................................................................................2
2. Coffee Industry’s dominant Malaysia economic traits – overview....................................................................................3
3. Competitive Forces that impact competition among coffee shop industry.......................................................................4
3.1 Competition within the Coffee Shop Industry..............................................................................................................4
3.2 Substitute Products.....................................................................................................................................................5
3.3 Barriers to Entry...........................................................................................................................................................6
3.4 Power of Suppliers.......................................................................................................................................................6
3.5 Power of Customers....................................................................................................................................................7
4. Driving Factors that are causing the Coffee industry’s structure to change......................................................................7
4.1 Expansion/Growth.......................................................................................................................................................7
4.2 Product/Service Innovation.........................................................................................................................................8
4.3 Collaboration/Partnership...........................................................................................................................................8
4.4 Image/Lifestyle............................................................................................................................................................9
4.5 Technology.................................................................................................................................................................. 9
5. Competitive positions & possible strategic moves of key companies..............................................................................10
5.1 Starbucks................................................................................................................................................................... 10
5.2 McDonald’s................................................................................................................................................................12
5.3 Dunkin’ Donuts..........................................................................................................................................................14
5.4 Caribou Coffee...........................................................................................................................................................15
5.5 Coffee Bean & Tea Leaf..............................................................................................................................................16
6. Key factors that determine success in the future............................................................................................................16
6.1 Product and Service Innovation in the Future...........................................................................................................16
6.2 Technology................................................................................................................................................................ 16
6.3. Education About Coffee............................................................................................................................................17
6.4 Cooperation...............................................................................................................................................................17
 6.5 Quality Control, Consistency......................................................................................................................................17
6.6 Meeting Demand.......................................................................................................................................................17
6.7 Role of Regulations....................................................................................................................................................17
7. Attractiveness of the industry..........................................................................................................................................18
7.1. Factors in favor of an attractive industry..................................................................................................................18
7.2. Factors in favor of an unattractive industry..............................................................................................................18
7.3. Conclusion................................................................................................................................................................19
7.4. Most likely future scenario.......................................................................................................................................19
8. Appendix..........................................................................................................................................................................20
8.1 Four key coffee trends for 2020–2022.......................................................................................................................20
8.1.1: Sustainability & Ethics........................................................................................................................................20
8.1.2. Premiumization..................................................................................................................................................21
8.1.3. Value.................................................................................................................................................................. 21
8.1.4. In-speriences......................................................................................................................................................21
8.2. Coffee Industry Partnerships........................................................................................................................................22
8.3. A closer look at Starbucks menu in malaysia................................................................................................................22
8.3.1 Starbucks Malaysia Menu - Asian Dolce Latte.........................................................................................................22
8.3.2 Starbucks Malaysia Menu - Cold Foam Iced Espresso.........................................................................................22
8.3.3 Starbucks Malaysia Menu - Doubleshot Iced Shaken Espresso...........................................................................23
8.3.4 Starbucks Malaysia Menu - Cold Brew................................................................................................................23
8.3.5Starbucks Malaysia Menu - Chocolate Cream Chip Frappuccino.........................................................................23
8.3.6 Starbucks Malaysia Menu - Caramel Frappuccino..............................................................................................23
8.3.7 Starbucks Malaysia Menu - Espresso Frappuccino..............................................................................................24
8.3.8 Starbucks Malaysia Menu - Dark Mocha Frappuccino........................................................................................24
8.3.9 Starbucks Malaysia Menu - Green Tea Cream Frappuccino................................................................................24
8.3.10 Starbucks Malaysia Menu - Banana Chocolate Muffin......................................................................................25
8.3.11 Starbucks Malaysia Menu - Jumbo Croissant....................................................................................................25
8.3.12 Starbucks Malaysia Menu - Butter Chicken Pie.................................................................................................25
8.3.13 Starbucks Malaysia Menu - Beef Ragu Pie........................................................................................................26
8.3.14 Starbucks Malaysia Menu - Chocolate Feuilletine.............................................................................................26
8.3.15 Starbucks Malaysia Menu - Red Velvet.............................................................................................................26
8.4. Starbucks Gift Card...................................................................................................................................................27
8.5. Dunkin’ Donuts menu in malaysia............................................................................................................................28
 8.5.1 Donuts................................................................................................................................................................28
8.5.2 Beverages...........................................................................................................................................................28
8.5.3 Sandwiches.........................................................................................................................................................28
8.5.4 Merchandise.......................................................................................................................................................29
8.6. Caribou Coffee- menu extract...................................................................................................................................29
8.7 Coffee Bean & Tea Leaf menu in Malaysia.................................................................................................................29
8.8. Coffee taste test, surveys etc....................................................................................................................................30
8.9 Additional information about franchising..................................................................................................................30
8.10. Sustainable Coffee..................................................................................................................................................30