e-ISSN: 2582-5208

International Research Journal of Modernization in Engineering Technology and Science

Volume:02/Issue:04/April-2020 www.irjmets.com

A STUDY ON ABOUT BRAND AWARENESS TOWARDS AIRTEL AT

KUMBAKONAM
Mr. Akshayraj*1, Dr. B Merceline Anitha*2
*1
MBA, Sri Ramakrishna College Of Arts and Science, Coimbatore, India.
*2
Professor, Sri Ramakrishna College Of Arts and Science, Coimbatore, India.

ABSTRACT
The companies are emerging at the faster level. The technology and advances have permitted companies to the
markets and suppliers sources.it is basically a meeting needs profitability.it acts as a instrument to lift up the
standard and life style of economy with the help of marketing to get the products at our doorstep at our choice and
needs. Marketing is an existing, dynamic and contemporary field.it is recognized as the most significant activity in
the society. Marketing has a largest connection which includes in it selling, buying, transportation, warehousing,
pricing, and packaging. All these activities geared up together to reach strong preference for particulars
“BRAND AWARENESS”.as such today’s companies are facing the toughest competition everywhere marketing is
playing a very important role.it is the process of planning and executing conception, pricing, promotion and
distribution of ideas, goods and service to create exchanges that satisfy individual and organizational goals. The
whole economy would be sluggish if marketing did not exist .marketing is of critical importance because it
maintains stability in the economic condition.
Keywords: Comparison between these technologies, Determining benefits and level of awareness of technologies
used by the companies.

I. INTRODUCTION

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas,
goods and service to create exchanges that satisfy individual and organizational objectives.in a most simple and non
technical language, marketing may be explained as a business function entrusted with the criterion and satisfaction
of customers to achieve the aims of business itself in popular usage, the term “marketing” refers to the product
Especially advertising and branding. However in professional usage the term has a largest meaning .Product
management aspects of marketing deals with the specification of the actual good or service, and how it relates to the
end user needs and wants. Pricing refers to the process
Of setting a price for a product, including discount. promotion includes advertising, sales promotion, publicity and
personal. selling refers to the various methods of promoting the product, brand or company.

II. REASEARCH METHODOLOGY

Research Design : Descriptive Research
Sample Region : Kumbakonam
Sample Size : 60
Sample Design : Simple Random Sampling
Source Of Data : Primary Data, Secondary Data

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 e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
Volume:02/Issue:04/April-2020 www.irjmets.com
Primary Data : Questionnaire
Secondary Data : Books, Journals And Internet Websites
Stastical Tools Used : Simple Percentage Method, Chi Square, One Way Annova

III. OBJECTIVE OF THE STUDY

 To understand the concept of Brand awareness of Airtel Cellular.
 To find the awareness strategies of the Airtel brand.
 To find out the reasons for the rention of the Airtel customers.
 To study the basic need of the customer for switching from one cell company to another.
IV. LIMITATION OF STUDY
 The simple size was comparatively very small compared to the population and there are chance that if may not
represent the whole population.
 The time and cost factors affected the size of the sample.
 Most of the samples were collected during the office time. So there is a chance of receiving some wrong
response due workload from the respondents.
 Many of the respondents gave oral complaints, but hesitated to write those complaints in the complaints
column.
V. ANALYSIS
Anova Test
Significance Difference Between The Satisfaction And Age Of The Respondents
Null Hypothesis Ho: There Is No Significance Relationship Between Satisfaction Level And Age Of The
Respondents

Interpretation:
From the ANOVA analysis it is inferred that there is no significant difference between the satisfaction and the age of
the respondents P value is greater than the significant value and so the null hypothesis is accepted and alternative
hypothesis is rejected.
Chi Square Test:

Step 1: Formulation Of Hypothesis

Significant Difference Between The Gender Of The Employees And The Promotions

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 e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
Volume:02/Issue:04/April-2020 www.irjmets.com
Step 2: Finding Calculated Value:

Step 3: Interpretation:
In the above chi square test, significant value of 0.598 which is lower than the table value 3% hence the null
hypothesis accepted. So there is no significance association between gender and promotions

VI. FINDINGS
 70% Of respondents are using prepaid service.
 40% of respondents occupation of respondents.
 30%of respondents are while taking cell connection.
 44%of respondents are satisfied for service provider.
 40%of respondents are friends awareness.
 72%people are usage airtel.
 15%respondents high call charges.
 64%respondents using in airtel future.
 30%people says excellent coverage.
 35%people says good to contact of customer care.
VII. SUGGESTIONS
 Airtel should give some festival offers.
 So many people looking for mobile network in India so we need budgeting network.
 People are not satisfied with their call rates.
 Need more offers in their own network.
VIII. CONCLUSION
It appears that the brand airtel has no doubt these mobile handsets available in the hands of people of all walks but
with an eye on the growth of airtel was graphically ascending but steadily spreading its wings all over the market
with uniformity the airtel brand enables customer to identify so well that he is tempted to levy it again there by
setting him to be among the upper and privilege class brand awareness of the airtel mobile connection it as such
providing ideas, feeling to a common man to enjoy the service airtel of bharati enterprise is enjoying a virtual
monopoly as it has made a very good place for itself in the competitive market.

BIBLIOGRAPHY
Marketing Management- By Philip Kotler
Research Methodology-By C.R. Kothari

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 e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
Volume:02/Issue:04/April-2020 www.irjmets.com
Statistics For Management-By G.C Beri
Lessons On Service Marketing-By Ram Mohan Rao
Websites

[1] http://www.Airtel.co.in
[2] http://www.netmba.com
[3] http://www.coai.com

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