NMOS NAY EORUH I ne ANAGEMENT STUDIES ed MINI PROJECT REPORT ON MEME TO BUSINESS TOWARDS PARTIAL FULLFILMENT OF MASTERS OF BUSINESS ADMINISTRATION (MBA) ISEMESTER ROLL NO. 210714070002 UNDER GUIDENCE OF SUBMITTED BY RAVI GUPTA ABHAY KUMAR SAINI DECLARATIONI ABHAY KUMAR SAINI hereby declare that the Mini Project Report on MEME TO BUSINESS submitted towards MBA certificate is my original work and this report has not formedthe basis for award of any other degree, associate ship, and fellowship or any similar title to the best of my knowledge. (Signature of Student) Roll No: 210714070002 Place: Unnao Date:tN AY LOD) LAY CERTIFICATE This is to certify that Mr. ABHAY KUMAR SAINI Roll no- 210714070002, a student of MBA IS" SEM in Kanpur Institute of Management Studies, has carried out the Mini Project work presented in this report “MEME TO BUSINESS” for the award of Master of Business Administration from Dr. A.P.J. Abdul Kalam Technical University, Lucknow for the academic batch2021-23 under the guidance of the faculty mentor Mr. Ravi Gupta. (Student’s Signature) Date: (Faculty Mentor’s Signature) Date:ACKNOWLEDGEMENT I would like to take this opportunity to express my profound gratitude and deep regard to my faculty guide RAVI GUPTA for his exemplary guidance, valuable feedback and constant encouragement throughout the duration of the project. His valuable suggestions were of immense help throughout my project work. His positive criticism kept me workingto make this project in a much better way. Working under him was an extremely knowledgeable experience for me. Name: ABHAY KUMAR SAINI Roll No: 210714070002MINI PROJECT INDEX Introduction. Scope of Innovation Feasibility. 1. Financial Feasibility 2. Operating/Production Feasibility Description USP... ce ccc ceeecseeeeesseeeeeeseeeeeeeseeeeenseeeeeessensaee : Any Other Information about the product. References.of memes for In this modem world MEME are very popular for spread the NEWS, Information, Business, Products and Services. As meme’s rarely promote brands directly and instead stress on a particular emotion, the acceptance towards this form of marketing has been snowballing. MEME is a key to describe the whole content in a single picture or in a single line, Basically it is part of digital Marketing. It is the practice of using users to promote a brand or product by creating appealing, engaging, and fast-spreading news or content. Meme marketing is a subset of viral marketing which is a practice of using mediums like word of mouth and social media networks to fulfil marketing goals. MEME is not a advertising, it’s a packaging of your brand’s communication or campaign goals in the form of MEME.to become in a short time.SCOPE OF INNOVATION The scope of MEME to BUSINESS is a very vital scope in this modem era, because as we all know that most of the people are active on social media. So social media is a better platform to advertise the product or services of the company and it’s also help to increase the sales of any organisation when the organisation target a holistic market to cover the entire markets and aware there customers or prospects about their products and services. Meme marketing is one of the most powerful social media marketing, strategies out there today. With social media continually on the rise, meme marketing has transformed hundreds of brands social media market strategies.ae me sell-constious time core nerd cestetve form Productivity increases by attractive MEME :- When the organization post a attractive MEME which like by the customers or prospect then it will helpful for the organization to increase there productivity. Attracts customers : ‘The MEMES are helps to attract the customers because it works like a attractive advertisement and the people like these MEMES for enjoying there moods as well as share the information. Cheapest & fastest way of advertisement :~This is the cheapest way of advertisement about there products, services of the organizations, because it will create by its own idea or it will helps through some MEME makers who have a good followers on social media Easiest way rather than other alternatives :- When the organization uses other advertising processes those are way too expensive, while on other hand MEME marketing is the easiest way to share the information. People never get bored from MEME When people watch youtube ADS they use to skip them but MEMES have creative content that will make ADS interesting.FEASIBILITY 1- Financial Feasibility: In the financial feasibility of meme to business, there is two aspects :~ (A) Creating MEME by own Firstly, I have a basic knowledge of creating photos or making MEME, it will help to run this process by own with less start-up capital that is listed below and I have huge followers on different social media apps like Instagram, facebook, twiter ete. Capital ee) EO Roar hPa Nin 3,000 FURNITURE TO TOTAL AMOUNT 43,000 Then contact with some organization and show the proposal in front of them for achieving there target and marketing there products and services on social media because it’s a low cost advertisement process.(B) MEME company :- If the MEME company creating MEMES for advertising and promoting, Then they have a separate legal business and they have authority to create MEMES and it will get the task form organisation to make some attractive MEME on their product or services for advertising their product or services in very low cost on social media. Making a “good” meme requires the creator to understand the meme they plan on reproducing. By nature, memes ate derivative, meaning they make a joke that follows a certain structure. STS als FOR BUSINESS YET? In this process company arrange all the factors of production (land, labour, capital, entrepreneur) the list of capital or expenses is given beloCapital PT) SYSTEM (10) 3,00,000 Tea NL Not AT FURNITURE 40,000 ADVERTISEMENT 3,000 DOMAIN NAME TOTAL AMOUNT Meme community is the face behind all the Memes that you see, it is built by thousands of Meme platforms that share a large spectrum of fresh content daily to our social media feeds. All those Meme trends that keep the Indian youth glued to their mobile screens were created by none other than Indian Meme community!2.-Operating feasibility :- (1) To operate the Meme to business there are some monthly expenses the list are given below eras eet) 10,000 Employees (5) Dg og Dorr totay reer 1500 TOOT ‘Memes culture has grown rapidly over the internet. The latest and the easiest way to get a laugh on the internet is scrolling through a couple of memes. To operate the Meme to business basically itis a service provider company for increasing the sales and services by the advertising through MEME on Social media.People gain many followers on social media by just posting a couple of humorous memes. If you find any viral meme, try to trace it to its creator or source. You will find that the creator of the meme is making a lot of money. Charges from customers for advertisement ees One ON Oe CLS DN a Oem cay PON say Advertisement for Yearly The target of Meme to Business is to target more customers to get an income of at least Rs.50,000 per month, To manage the expenses and get the profits. Because the monthly expenses are of Rs.32,200 and the monthly income is Rs.50,000. Then the profit is Rs.17,800.MAKES A MEME £& WINS THE INTERNET! DESCRIPTION MEME TO BUSINESS Meme (pronounced as MEME) is an element of culture whose styles, concepts, and behaviour can be indefinitely imitated. But when we talk about internet meme, it refers to a humorous image or video having a definite style and concept which usually go viral on the internet. The style and the concept of the image stay the same whereas the copy changes. Meme marketing is a subset of viral marketing which is a practice of using mediums like word of mouth and social media networks to fulfil marketing goals.ge 2h a2 NE Itis the practice of using users to promote a brand or product by creating appealing, engaging, and fast-spreading news or content. Memes are useful as they result in benefits like more impressions, page likes, website visits, etc. for a company. A good marketer always tries to capitalize on the current trend. Memes, being a trend of the decade, can prove to be beneficial for your company. Once you have built a large social media following, you must be able to monetize that following. The two main ways people are generating money online from these accounts is through selling items & advertising for others.As we all know that when we study the News paper there are very large content about the information but when we see a Meme or cartoon Meme that discribe the full News in a picture with some words or discribe in a line. in this fastest wrold people don’t spend their time on reading the full editorial. people want the news in short form to save there time. Indian Meme community is astronomically huge, in our network alone, we have 4000+ Meme platforms, with a follower base of 500 Million active users. WHY MEME MARKETING IS THE NEED OF THE HOUR FOR BRANDS ?Cw aa a Custom Meme for Your Business Ina world full of digital clutter where, This is a best opportunity to grab the market because most of the people SKIP ADS on youtube or google, but Meme are those content which show the attractive image with some lines that describe the details of the products or services and also describe the brand or the ‘commodity. CM geo ee eT Pee OR ee eo > Brands are pushing Ads down people’s throats, > People are buying Youtube premium to SKIP ADS,> The Ad Blocker Market is growing at multiple folds every year > Influencers are losing their authenticity. Memes stands as a sustainable solution for brands to get their message out and speak the language that youth understands ! It’s time for brands to level up their Meme Game! Memes are taking over the world, and yes it is right, memes are now like a remedy to treat depression, anxiety, sad thoughts, and unwanted vibes. Every social media platform, newspaper or any other communication mediums are using and utilizing memes to make their content more compelling, humorous and relatable to the common public. Known for their catchy, funny and self relatable humour, memes that started as inside and sarcastic jokes, now being used by big brands, organizations, newspapers, small businesses, and celebrities to build a huge fan following and engage them on a daily basis, This whole phenomenon has started a trend of meme marketing, and marketers in every spectrum are going crazy to customize their marketing strategy as per the current meme trends. MEME HOW CAN HELP TO BUSINESS !Support 360° Pau ~ i o Marketing1. Meme led Brand Building :- It’s 2020, you can’t expect your brand to connect with the youth by shoving Ads down their feed. But you can certainly do it by becoming a part of their feed using Memes, 2. Support your 360° Brand Campaigns :- Are you really calling it at a 360° campaign without the participation of Indian Meme community? Make your Brand be a part of the internet conversation 3. Compliment your influencer campaigns with Memes:~ Create that perfect social media cocktail and strengthen your influencer campaign by infusing the power of Memes! 4. OTT Marketing Make your upcoming Title/web series a talk of the Meme town, How do you think seam 1992 and Mirzapur went viral?5. App focussed Meme campaigns We know you created the app to solve a problem for your target audience now let’s get your app to them through Memes get app downloads through our performance driven Meme marketing campaigns. 6. Product L sure are excited about the new product you're about to launch. But is your target audience excited too do? Don’t take any chances and add that extra oomph to your new product launch with the magic of Memes.USP (Unique Selling Propos ‘USP of MEME TO BUSINESS :~ Meme is basically use for advertising so it is the new way to advertise your product or services through Meme. In this process it is posted on social media platform like Instagram, facebook,twitter ete. In this strategy organization use Memes for advertising, promotion, branding ete. So it is a very cheapest way to advertise your product on social media and it is also a very fastest way to advertise.In a time when many consumers skip ads whenever they can, marketing with humor and familiar media can engage hard-to-reach consumers. For professional storytellers—digital marketers, entrepreneurs, entertainers, and creative pros—meme marketing can be an extremely low-cost way to create engaging content that attracts a following.ANY OTHER INFORMATION ABOUT THIS SERVICE * | MEME TO BUSINESS - THE FUTURE OF SOCIAL Meme marketing is one of the most powerful social media marketing strategies out there today. With social media continually on the rise, meme marketing has transformed hundreds of brands social media market strategies. No matter what social media you use, you can’t escape the millions of memes that are posted daily. Known for their funny and unique humour, these memes that started off as inside and funny jokes, are now being used by brands to boost their social media following In fact, memes are so popular that there are even plenty of social media profiles that are dedicated to just posting funny memes to their followers, With the ability to go viral and increase brand exposure, these memes are now being utilized by many brands as their core social media strategy. Although, not every brand that uses them has been successful To show you the power of meme marketing and how brands are capitalising on this, marketing strategy, we're taking a look at some excellent and not so excellent examples of these memes. By the end of this article, you'll have a good idea of what meme marketing is, why its so beneficial, and how you can make your own effective memes,Netflix Meme Marketing Known for its large online social media following, Netflix currently has over 6 million followers on Twitter and 61 million likes on Facebook. But that doesn’t stop them from growing their audience with funny memes, One of the most recent examples of a successfull meme marketing campaign from them is their campaign for the movie Bird Box. Produced and released on Netflix as one of their Netflix original movies, the movie was promoted via social media using a range of funny and viral memes such as the one below. Due to the swarm of memes around the release of the film, lots of users were exposed to the memes, many of which had never seen the film before. With so many jokes and constant memes (many of which you had to have watched the film to understand), this convinced a lot of users to finally give it a watch. Apple AirPods Apple needs no introduction when it comes to marketing. ig budget of billions of dollars, they seemingly don’t even need to post on social media to get people to buy their products, In recent years the most popular Apple product hasn’t been their mobile phones or laptops, but their AirPods. These wireless earphones have become a huge hit with consumers and have even become a status signal like with most Apple products.Around the time they where released, there was a huge storm of memes on Twitter and other social networks highlighting the price. Although some could argue these aren’t funny or not showing the product in a good light, the amount of exposure and free advertising they got is worth it, Here are some of the memes that were being shared around the time of their release on. Twitter. McDonald’s McSteak MeDonald’s needs no introduction as one of the largest and most popular fast food brands in the world, Known for their TV ads, MeDonald’s also has a large social media presence divided by different regions. In this bad example, McDonalds UK has taken a meme from 2015, used the wrong meme format and basically embarrassed themselves in front of the 200k followers To make things even worse, to all the meme fans out there, this meme doesn’t even make sense. Based on the “say no more fam” barber meme, the original meme format shows a funny haircut and a picture or character of what it resembles. However, in MeDonald’s meme, it doesn’t show any haircut or anything of the sort, leaving users a bit confused as to what the joke is. It’s safe to say that the McSteak was a mistake.How To Make Your Own Memes For Adver Om Cm KY) Cs ‘Now you've seen the power of memes and how they can help boost your brand with little to no investment, how do you utilize the power ‘of memes for your own brand? Luckily, getting into meme advertising isn’t as hard as it sounds, you just need to keep up to date with the latest meme formats and give them your own twist. From the examples we've shown above, there are plenty of different meme templates and formats to choose from, you just need to find the best ones for your brand. This can vary depending on what type of product or service you are selling, but overall, most meme formats can be adjusted to fit almost any product.Once you've researched and found a good meme format, you can use free online meme generators to create the perfect meme for your social media accounts, Here are some of our favourites and the easiest to use: Loveimg.com Imgflip Kapwing Special Mention: Adobe Spark The chances are you've already used Adobe’s products in your life at some point, whether it be Photoshop, Illustrator or InDesign to name a few. To add to their product range, Adobe has recently released a new platform called Adobe Spark which is specifically made for creating social media images. From banners to cover pictures, Adobe Spark comes preloaded with plenty of templates to take advantage of. Our personal favourite is their free meme maker which quickly allows you to drag and drop elements to make memes in record time. Meme Marketing and Advertising - The Ingredients of Viral SuccessYoufsaid memes WOU Rg‘> REFERENCES 1. https://vww,youngun.in/what-is-meme-marketing/ 2. https://hicentrik,com/meme-marketing-guide- memevertising-2021/ 3. https://ppeprotect,com/meme-marketing/ 4. https://www.feedough.comv/internet-meme-marketing-meme- jacking/#t:~:text=Meme%20marketing%20is%20a%20subset, fast%2Dspreading%20newsallem cowl ig 2s 0g tel ga ™ 1% i a em TaD | es \ LAALAAPRISK HAIN DON Ie ne VINBEFORE PETROL HIKE AFTER PETROL HIKE =e Sa PETROL PRICE IS RS. 85 NOW JUST 15 NEEDED, LET'S MAKE IT TO CENTURY.. WAHH BHAI WAHH