TABLE OF CONTENTS

Chapter Description of the Chapter Page No.

No.

1
1.1 Abstract 2-8
1.2 Introduction to the study 9-23
1.3 Green Marketing 24-31
1.3.1 Introduction
1.3.2 Importance
1.3.3 Elements of Green Marketing
1.3.4 Problem statement
1.3.5 Rationale of the research
1.4 Indian Lighting Industry 32-39
1.4.1 Introduction
1.4.2 LED lighting business in India
1.4.3 Drawbacks
1.4.4. Steps taken.
2
Review of literature 40-99
2.1 Introduction
2.2 Need Of Green Marketing
2.3 Environmental Hazards And Corporate Efforts
2.4 LED lightings- The future
2.5 Tips For Branding.
2.6 Consumers’ Attitude & Perception
2.7 Research Characteristics

3 Objectives and Hypotheses 100-105

4 Methodology of the Study 106-110

4.1 Sources of Data
4.2 Research Design
4.3 Sampling Method
4.4 Sample Size
4.5 Research Area
4.6 Tests of Hypotheses used
5 Data Analysis & Interpretation 111-162
5.1 Introduction
5.2 Tables determining Reliability & Factor
Analysis
5.3 Hypotheses Testing
5.4 Descriptive Statistics for the Variables

6
6.1 Findings 163-200
6.2 Conclusion 201-242
7 7.1 Suggestions 243-248
7.2 Recommendations 249-255
7.3 Scope for Further Studies 256-257
7.4 Limitations 258
------ Bibliography 259-273

-------- Annexure 274-285

I. Questionnaire – Architects & B-School Students
II. Resume of the Researcher
III. Details of Seminars & Conferences
IV. Details of Publication