LIST OF TABLES

Table number Description Page number

5.1 Effectiveness of the current pricing 113
practices
5.2 Extent of influence of pricing on light 114
acceptance levels
5.3 The influence of promotion strategies of 115
lighting market
5.4 Effectiveness in supply of lightings 117
5.5 Awareness of the respondents about the 118
LED lights
5.6 Acceptance level of respondents with 119
reference to LED’s as environment
friendly
5.7 Opinion in considering LED’s as Green 121
Lights
5.8 Quality factor of LED’s 122
5.9 Willingness to pay extra price for LED 123
lights
5.10 Attitudes towards LED lights 124
5.11 The satisfaction level of the efficiency of 125
LED lights
5.12 Cost over quality of LED lights 127
5.13 Factors affecting the final purchase of the 128
lighting product
5.14 Distribution process of the lighting 129
industry
5.15 Day lighting as an alternative to save 130
energy
5.16 Preference of foreign brand or a national 132
brand for LED lights.
5.17 Reason behind consumer preference of 133
foreign brands over Indian brands for LED
lights
5.18 LED lights VS Conventional lights 134
5.19 Factors behind the present domination of 135
CFL lights
5.20 Present conventional lighting technology 136
preference
5.21 Acceptance levels of different types of 137
LED lights
5.22 Green Marketing as the best tool to 138
promote the LED technology.
5.23 Awareness levels of the respondents
towards Green Marketing. 139
5.24 Acceptance of LED as Green Light 142
5.25 Cronbach alpha 145
5.26 Factor Analysis 146
5.27 Extraction Of Variables 147
5.28 Rotated Component Matrix 148
5.29 Association between the type of light used 151
and the payback amount offered
5.29 a Chi- square analysis 151
5.30 Association between income level and type 150
of light used
5.30 a Chi- square analysis 153
5.31 Association between Locality and Type of 154
light used
5.31 a Chi- square analysis 155
5.32 Association between environment safety 156
and type of light used
5.32 a Chi- square analysis 156
5.33 Association between Benefits of LED and 157
Area
5.33 a Chi- square analysis 158
5.34 Association between cost and quality of 159
the light
5.34 a Chi- square analysis 159
5.35 Association between type of light used and 160
application

5.35a Chi- square analysis 161