LIST OF FIGURES

|Figure No. Title Page No.

4.1 The number of respondents using Nallari 30
rice
4.2 Customers opinion regarding duration of 31
usage of K&T Agro mills product
4.3 Respondents opinion regarding source of 32
awareness of K&T agro mills product
4.4 Are you satisfied about the company 33
product
4.5 Opinion about the product 34
4.6 The most important factors helping you 35
to take purchasing decision
4.7 Respondents opinion about the 36
availability of the product
4.8 Respondents opinion about quality of the 37
product
4.9 The respondents comparison of the 38
products with its competitors
4.10 The respondents like the packing of 39
Nallari rice
4.11 Any modification of the product is 40
needed
4.12 Respondents react when the price of the 41
product increases
4.13 Respondents opinion about sale of 42
Nallari rice
43
Type of promotional activity you prefer
4.14
4.15 Respondents degree of satisfaction on the 44
brand image of Nallari rice
4.16 The company response to customer 45
complaints
4.17 Where do you generally buy the rice of 46
Nallari
4.18 Respondents opinion about how to 47
improve the demand of the product
4.19 The economic level price of the product 48
4.20 Has respondents ever faced problem 49
related to the services and products of
K&T agro mills