LIST OF

TABLES
Table Title Page
No. No.
1.1 Retail Share of Categories 4
2.1 Cities with Major Retail activity in terms of Mall and 89
sales
Generation
3.1 City wise Sample size allotted for customer survey on 119
the basis of Quota sampling
3.2 City wise Multi Brand outlets allotted for Store data 120
4.1 Age wise breakup of Respondents 144
4.2 Income wise breakup of respondents 145
4.3 Occupation wise breakup of Respondents 146
4.4 City wise breakup of respondents 147
4.5 Respondents Perception of Fashion 151

4.6 Respondents perception of their wardrobe 152

4.7 Shopping format preferred by Respondents 153
4.8 Form of Brand that attracts Respondents in an MBO 154
4.9 Form of Brand that attracts and form of Brand actually 155
bought
4.10 Satisfaction levels of Respondents 156
4.11 Reliability Statistics - National Brands 164

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4.12 Reliability Statistics - Private Label 165
4.13 Correlation Matrix for Private Label variables 167
4.14 Regression analysis of Quality of Private Label with 168
customer purchase intention
4.15 National Brand variables Correlation Matrix 170
4.16 Regression analysis of Quality of National Brand 171
and purchase intention of customers
4.17 The regression equation of Celebrity endorsement of 172
Private Label and purchase intention
4.18 The regression equation of Celebrity endorsement of 174
National Brand and purchase intention
4.19 The regression equation of Price Discount of Private 176
Label and purchase intention
4.20 The regression equation of Price Discount of National 178
Brand and purchase intention
4.21 The regression equation of Physical appearance of 180
Private Label and purchase intention
4.22 The regression equation of Physical appearance of 182
National Brand and purchase intention
4.23 The regression equation of Perceived Prestige of 184
Private Label and purchase intention

4.24 The regression equation of Perceived Prestige of 186

National Brand and customer purchase intention
4.25 Reason for customer Footfall – National Brand or 195
Private Label
4.26 Customer Perception on “A retailer with large number of 200
National Brand attracts high footfall

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4.27 Customer Perception on “A retailer with National Brand 201
in Multiple Apparel categories attracts high footfall
4.28 Customer Perception on “A retailer with Outdoor 202
Publicity
of National Brand attracts high footfall
4.29 Customer Perception on “A retailer with Strategic 203
Display
of National Brand attracts high footfall
4.30 Customer Perception –Mean Value for National Brand 206
4.31 T test for Customer Perception on aspects of National 208
Brands and their impact on Footfall
4.32 Customer Perception on “A retailer with large number of 211
Private Label attracts high fall
4.33 Customer Perception on “A retailer with National Brand 212
in Multiple Apparel categories attracts high footfall
4.34 Customer Perception on “A retailer with Outdoor 213
Publicity
of National Brand attracts high footfall
4.35 Customer Perception on “A retailer with Strategic 214
Display
of National Brand attracts high footfall

4.36 Customer Perception –Mean Value for Private Label 217

4.37 T test for Customer Perception on aspects of Private 219
label and their impact on Footfall
4.38 Correlations Matrix between customer count and 236
National Brand & Private Label penetration
4.39 Correlations Matrix between loyal customer and 239
National Brand & Private Label penetration
4.40 Correlations Matrix between Total store sales and 242
National Brand & Private Label penetration