Consumer perception of fashion brands versus Indian brands is discussed. Foreign fashion brands are seen as higher quality, more stylish and aspirational compared to Indian brands. However, Indian brands are becoming more popular and gaining consumer trust over time by improving quality and focus on Indian tastes and trends.
Consumer perception of fashion brands versus Indian brands is discussed. Foreign fashion brands are seen as higher quality, more stylish and aspirational compared to Indian brands. However, Indian brands are becoming more popular and gaining consumer trust over time by improving quality and focus on Indian tastes and trends.
Consumer perception of fashion brands versus Indian brands is discussed. Foreign fashion brands are seen as higher quality, more stylish and aspirational compared to Indian brands. However, Indian brands are becoming more popular and gaining consumer trust over time by improving quality and focus on Indian tastes and trends.