Submitted to :

Ms. Renu Sharma

MULTI CHANNEL FRANCHISING Submitter by :
Ankit Khandelwal
20028
MULTI- BRAND FRANCHISING
Multi- brand franchising means having one operator opening very
different businesses.
Multi- brand franchising is exactly what it sound like.
it`s opening up several franchising under different brand names.
EXAMPLES

Shoppers Stop
An Indian departmental store chain. There are 83 stores, across 38
cities in India with clothing, accessories, handbag, shoes, jewellary ,
cosmetic, health and beauty products etc.
 Lifestyle
Lifestyle is a retail fashion brand which comes under Dubai-based retail and
hospitality conglomerate, the landmark group.
lifestyle’s inventory consists of several national and international brands and
its product categories includes Indian and western apparels, footwear,
handbags etc for men , women and children.
 Westside

Trent operates Westside, one of the many growing retail chains in India.
the company has retail stores in 42 major cities under the Westside brand.
ADVANTAGES
Operate seasonal businesses without seeing seasonal drops in
revenue.
Co-promotion
Existing knowledge to grow faster
Effectively using brand switchers, who love to experiment with
different brands.
Leaving less shelf space for competitors and obtaining more for
yourself.
DISADVANTAGES
Cannibalization between brands.
Confusion caused by overlapping segments, that will result in
switching.
Failure due to poor management.