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LIST OF ACRONYMS AND ABBREVATIONS

PLBs: Private Label Brands

PLB: Private Label Brand

AGFI: Adjusted Goodness of Fit

AMOS: Analysis of Moment Structures

AVE: Average Variance Extracted

CFA: Confirmatory Factor Analysis

CFI: Comparative Fit Index

CR: Construct Reliability

EFA: Exploratory Factor Analysis

GFI: Goodness of Fit Index

MF: Marketing Flexibility

NFI: Normative Fit Index

RMSEA: Root Mean Square Error of Approximation

SPSS: Statistical Package for the Social Sciences

TLI: Tucker-Lewis Index

χ2: Chi-square

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