Table

Table Name Page

No.
No.

4.1 Age of respondents

4.2 Gender of respondents

Rate of awareness of
4.3
surrogate advertising

Consumer awareness
4.4 about alcohol
companies

Influence to buy liquor

4.5
products

Most effective
4.6
surrogate advertisement

Effect on alcohol
4.7
consumption

Factors influencing
4.8
choice of consumers
 Effect of celebrity
4.9 endorsement on liquor
sales

Opinion of respondents
4.1 on influence of
celebrity endorsements

Determinants of
4.11 consumer buying
behavior

Rate of acceptance of
4.12 surrogate
advertisements
Table Page
Table Name
No. No.
4.1 Age of respondents
4.2 Gender of respondents
4.3 Rate of awareness of surrogate advertising
4.4 Consumer awareness about alcohol companies
4.5 Influence to buy liquor products
4.6 Most effective surrogate advertisement
4.7 Effect on alcohol consumption
4.8 Factors influencing choice of consumers
4.9 Effect of celebrity endorsement on liquor sales
4.1 Opinion of respondents on influence of celebrity endorsements
4.11 Determinants of consumer buying behavior
4.12 Rate of acceptance of surrogate advertisements