QUESTIONNAIRE

As a part of my curriculum. I am Mr. Alex John, B.com student of Naipunnya

College, Pongam doing a project on ‘CUSTOMER SATISFATION’ in K&T
Agro Mills pvt. ltd., kindly support me to complete my work by filling the
following.

PERSONAL INFORMATION

1. Name :

2. Age :

3. Sex : Male Female

4. Marital status : Married Single

5. Qualification : SSLC Degree

Diploma

PG Others

6. Occupation : Salaried Daily Wage Self-Occupied

Professionals Others
 GENERAL INFORMATION

7. Are you using Nallari rice?

Yes No

8. If yes how long?

1-2 years 2-3 years Above 3 years

9. How do you come to know about K&T Agro Mills’s product?

Friends Advertisement
Other Services

10.Are you satisfied in the product introduced by K&T Agro Mills?

Yes No

11.Your opinion about the product?

Excellent Very good Good

Average Poor

12.Which is the most important factors helping you to take purchasing

decision?
Reasonable price Quality

Availability Others

13.Your opinion about the availability of the products?

Excellent Very good Goo
Average Poor
14.Your opinion about quality of the product?
Excellent Very good Good
Average Poor

15.Do you compare the K&T Agro Mills products to its competitors, before
buying it?
Yes No

16.Do you like the packing of nallari rice?

Yes No

17.Do you think any modification of the product is needed?

Yes No

18.If yes, give your

Suggestion………………………………………………………………
……………………………………………………………………………
……………………………………………………………………………
……………………………………………………………………………
……………………………………………………………………………
………….

19.How will you react when the price of the product increases?
Change to Other Product Not change to other branch

20.What is your opinion about sale of Nallari Rice?

 High-sales Low-Sales   Medium-sales

21.What type of promotional activity you prefer?

Discount Gifts Offer

22.What is your degree of satisfaction on the Brand image of Nallari Rice?

Highly Satisfactory Satisfactory
Neutral Dissatisfactory
Highly Dissatisfactory

23.The company response to customer complaints?

Excellent Very good Good
Average poor
Your opinion:
……………………………………………………………………
………………………………………………………………..
…………………………

24.Where do you generally buy the rice of nallari ?

Department stores grocery shops
Super market convenient stores

25.What is the opinion about how to improve the demand of the product?
Low pricing Advertisement Good brand

26.What is the economic level price of the product?

 High level Middle level
Lower level

27.Have you ever faced problem related to the services and products of
K&T AGRO MILLS?
Never Rarely
Sometimes Often
Always