ANNEXURE QUESTIONNAIRE I KIRANKUMAR.B.S, M.

COM IVth semester student from Mahajan collage Mysore, conducting survey on Consumer Behavior towards Nandini milk & milk products.

I kindly request you to please spare your valuable time to answer this questionnaire.

Thanking you,

yours sincerely

1. NAME

2. Sex

Male

Female

3. OCCUPATION

House Wife

Salaried employee

Agriculturist 4. AGE :

others

20-30

30-40

40-50 )

50 & Above

5. Income per month <5000

: 5000 - 10000

10000 -20000

20000<

6. From how many years are you buying Nandini Milk product? <1yr 5-10yrs 1-5yrs 10yrs<

7. Is the price of the product economical? Agree always Disagree Disagree always Agree sometimes Sometimes disagree

8. Would you buy the product if the price would change again?

Always buy May not buy

Buy sometimes Not at all buy

9. Is it worth paying so much for the product? Yes No

10. Do you substitute Nandini milk & milk products with any other brand? Yes No

11. Which brand would you prefer as a substitute? Dodla Fresh Milk Arokya Others Jersy

12. Do you think there is a continuous improvement in Nandini milk & milk products? NO (specify).. YES

13. How is your opinion about availability of Nandini milk & milk products?

Good

average

poor

14. Do you prefer any other products in Nandini other than milk? No YES (specify)..

15. How is your opinion regarding Brand name of the product Nandini? Easy to remember Difficulty in remember

16. Have you come across with any promotional strategies of Nandini milk & milk products? Yes If yes which are those? Advertisement Sales promotion Publicity other No

17. If you are buying Nandini milk & milk products, what is your opinion about the following attributes, when you compare against the Price?

Attributes

Very Good

Good

Average poor

Very Poor

Quality Distribution Packing Value Money Others for

18. Do you have any suggestions about Nandini milk & milk products which areas do you bring changes?

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