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May I kindly request you to spare a little of your precious time to help me out in my study on
“RETAIL PENETRATION AND INCREASE IN SHARE OF CHOCOLATE MARKET.”, by
filling up this questionnaire. I hereby assure you that the information furnished by me will only
be used for research purpose.
Thank you,
Regards,
MANU M NAIR
QUESTIONNAIRE FOR
CONSUMER
Name:
Age group
16-22 years
23-30 years
31-40 years
Above 40
Gender
Male
Female
3. How much importance do you give to the following factors when you purchase
a chocolate? (Tick in the desired column)
Flavour/taste
Price
Quality
Packaging Form
Brand
Image
Quantity
4.How much are you satisfied with the following factors in your
p r e f e r r e d chocolate? (Tick in the desired column)
Flavour/taste
Price
Quality
Packaging
Form
Brand
Image
Quantity
Small
Big
Family pack
7. Which promotional offers attract you most? [Tick relevant]
Free gifts
Price offers
Any others
Television
Newspaper
Brochures
Hoardings
Display
Once in a fortnight
Daily
Weekly
Monthly
11. Factors that affect your decisions to buy Chocolate of a particular company. [Tick relevant]
Yes
No
13. Do you think that the present choices available in chocolates are costly? If yes, what will
be your ideal price range? [Tick relevant]
No
If Yes, Ideal price change________________________
14. If your preferred brand is not available for repeat purchases then what will you
do?
15. If another brand of the same product appears in the market, will you prefer to
stop buying this brand and buy the new brand?
16. If you don’t like to change to the new brand, then what are the reasons for continuing
to purchase the old brand?
____________________________________