QUESTIONNAIRE

I Mr.Arunaraddi.Tigari (Rig No-1116017) studying first year MBA at St.Aloysius Institute of Management & Information Technology Mangalore am doing summer internship project in mother dairy. I will be thankful to the respondents, if you will spare 4-5 minutes from your valuable time to answer this questionnaire, which will help me to finish my project and also towards the partial fulfillment of MBA Degree. The information provided by you will be strictly kept confidential and use only for academic purpose.

A) PERSONAL DETAILS

1. Name: ______________________________________

2. Age: 20-30 years 30-40 years 40-50 years above 50 year

3. Gender: Male Female

4. Educational Qualification: School College UG PG

5. Occupation: Student Pensioner Job holder House-wife Business

6. Income Level monthly: Rs. 5000 Rs.15000 Rs. 25000- Rs. 35000 Rs. 15000- Rs 25000 above Rs. 35000

B) RESEARCH RELATED DATA

1. For how long are you associated with the mother milk dairy? Less than a year 6 10 Years 1 5 Years More than 10 years

2. Which brand milk do you purchase? Nandini Amul Arogya

Dodla

Others

3. What makes you to buy the Nandini milk? Brand name Advertisement Government under taking industry Loyalty

4. Why do you prefer Nandini products? Taste Brand Price Quality Health

5. How obtain do you feel about the quality of Nandini product? Excellent very good Good Average

6. What is your opinion about purchasing of Nandini products? Excellent very good Good Average

7. Rate of the Nandini products? Excellent very good Good Average

8. What is your opinion about prices of Nandini products? High Average Low

9. How are you aware about Nandini products? Advertisement Friends Retailers Other source Family please specify

10. Are you satisfied with Nandini products? Yes No

11. Have been complaint been attended successfully? Yes No

12. Any suggestions? . ............ .

THANK YOU FOR YOUR PARTICIPATION!!!