STUDY ON FACTORS CONSIDERED WHILE PURCHASING

FMCG PRODUCTS IN SAGAR REGION

QUESTIONNAIRE
Survey On Amul Ice-Cream

Dear Respondent,

I’am a student of BBA 3rd semester, Department of Business Management, Dr. Harisingh
Gour University, Sagar (M.P.)

I undertake a project on “To study factors considered while purchasing Amul Ice-Cream. I
request you to spare your valuable time to provide information. I ensure that information
provided by you is used for academic purpose only.*Mark ( ) against your answer.

 Name

 Gender

Male Female Others

 Address

 Ph. No. /Email Id:

 Age

10-20 yrs 21-30 yrs 31-40 yrs 41 yrs and above

 Occupation

7. Do you buy ice-cream?

Yes No

8. When you think of ice-cream, which brand comes in your mind ?

Amu
 Kwality walls

Mother’s Dairy

Pastonji

Dinshaw’s

Naturals

Others (Please specify)

9. How frequently do you purchase ice-cream?

Daily

Weekly

Monthly

Festive Season

Occasionally

10. What factors do you consider while buying an ice-cream? (Give ratings from 1 to 5, 1-
highest and 5- lowest)

1 2 3 4 5
Price
Brand
Flavor
Availability
Packaging

11. Which flavor do you like the most?

12. Which pack do you usually buy?

. Scoops

Cups

Sticks

Cones
 Family Pack

Sundaes

13. From where do you buy an ice-cream?

. General Store

Ice-Cream Parlor

Dairy

14. Who usually decides the choice of the icecream?

. Yourself

Children

Retailer

Parents

15. Have you ever eaten Amul Ice-cream? (if no then go to 17th question)

. Yes No

16. If yes, then which thing you like the most about Amul Ice-cream?

. Price

Flavor

Taste

Packaging

Availability

17. Have you seen or ever visit Amul parlor?

. Yes No

18. Is Amul Ice-cream easily available?

. Yes No

19. Is the brand name visible?

. Yes No
20. Have you seen any recent advertisement of Amul ice-cream on T.V. ?

. Yes No

21. Which new flavor would you like to eat?

22. Are you satisfied with Amul ice-cream?

. Yes No

23. Do you gain freshness by eating Amul Ice-cream?

. Yes No

24. Have Amul Ice-cream caused any health problem to you earlier?

. Yes No

25. Do the Amul Ice-cream tastes real flavors?

. Yes No

23. Any other suggestions?