Survey on Amul Ice Cream

indicates a required answer

1) Name:

2) Gender: Male Female

3) Location (eg Santacruz, Andheri, etc.):

4) Ph. No./Email Id:

5) Age: 10 - 20 years 21 - 30 years 31 - 40 years

41 years and above

6) Occupation:

7) Do you buy ice-cream? Yes No

8) When you think of ice-cream, which brand comes to your mind? Amul Kwality Walls Mothers Dairy Pastonji Baskin Robbins Dinshaws Naturals others (please specify)

9) How frequently do you purchase ice-cream? Daily Weekly Monthly Festive Season Occasionally

10) What factors do you consider while buying an ice cream? (Give ratings from 1 to 5, 1 Highest and 5- Lowest) 1 2 3 Price Brand Flavor Availability Packaging

11) Which flavor do you like most?

12) Which pack do you usually buy? Scoops

Cups Sticks Cone Family Pack / Party Pack Sundaes

13) From where do you buy an Ice-Cream? General Store Ice Cream Parlour Dairy Other place Other:

14) Who usually decide the choice of an ice-cream? Yourself Children Retailer Parents

15) Have you ever eaten Amul ice-cream? (If 'no' go to 17th question) Yes No

16) If yes, then which thing you like the most about Amul ice-cream? Price Flavor Taste Packaging Availability

17) Have you seen or ever visit Amul parlour? Yes No

18) Is Amul ice-cream easily available? Yes No

19) Is the brand name visible? Yes No

20) Have you seen any recent advertisement of Amul Ice-Cream on TV? Yes

No

21) Which new flavor would you like to eat?

22) Are you satisfied with Amul ice-cream? Yes No

23) Any other suggestion?