1. What made you decide to choose Maggie over other brands?

2. Can you tell us a bit about yourself and your relationship with Maggie as a brand?
3. What made you decide to purchase from Maggie, and what was your overall experience
like?
4. How would you describe your overall impression of Maggie as a brand?
5. What do you think sets Maggie apart from other brands in the same industry?
6. Is there any particular area that you think Maggie could improve upon, or any new
products that you would like to see added to their lineup?
7. How important is sustainability and ethical production to you when choosing a brand, and
do you feel that Maggie meets those standards?
8. Have you recommended Maggie to friends or family members, and if so, what was their
response?
9. Finally, do you plan to continue purchasing from Maggie in the future, and if not, why?
10. Do you use Maggi noodles? If yes, how long have you been using them?
11. What are the various other products of Nestle Maggi brand you use? Could you
explain why you use those products?
12. As soon as you think of Maggi What image comes to your mind?
13. If I have to ask you to associate the Maggi brand to a character, the character can be
anyone, a person, a movie/cartoon character or anything else, what will you associate it
with? Why?
14. Do you remember the reason why Maggi was banned in 2014? (If they are not able to
recollect elaborate on the lead content - 1000 times the permissible limit and the
excessive use of MSG- Monosodium glutamate)
15. Do you think Maggi betrayed its consumers by giving adulterated stuff?
16. Why do you think Maggi was allowed to come back again?
17. Have you forgiven Maggi for the misdemeanor/betrayal? If so, why or why not?
18. Were you consuming noodles when the Maggi ban was in place from 2014 to 2017?
19. What brands were you consuming at that time?
20. Do you remember the "bring back Maggi" campaign? (If they can't elaborate how Maggi
made its consumers to post their Maggi stories with the hashtag "bring back Maggi" on
social media). What do you think about the campaign?
21. Do you think Maggi has made amends to its noodles or still they are using adulterated
products? Why do you think consumers have forgiven Maggi so easily?
22. Do you still have problems with the Maggi brand? If so, what can Maggi do to make you
reconcile with it and forgive the brand?
23. If they are not going to forgive Maggi for this mistake, would you have forgiven any
other brand if they had done the same? Why?
24. Have you heard about Patanjali noodles? Have you ever bought them? What's your
opinion about the brand?
25. Do you watch Maggi advertisements on television? What do you think is unique or
different about their ads?
26. Do you think the MNCs (here Nestle) are the ones which are pushing subpar or
adulterated products on the Indian consumers? If so, why?
27. What can you do as a consumer to prevent further mishaps like the Maggi mishap? What
should governments and other organizations do? Can you elaborate on this
28.