1) An FMCG brand named Hocking Pop is a relatively new brand in the FMCG industry

who deals in
sweet and savoury products. It is staged in India across Tier 1 and Tier 2 cities and caters to
the
younger and middle-aged audience. Below are its product lines for now –
1) Packaged Potato Wafers of various flavours
2) Wafer biscuits of different flavours
3) Candy chocolates wrapped in different packages.

Exercise –
A. Name the type of B2B products which will be used in the making of all product types
of Hocking Pop? (10 marks)
Answer: - The types of B2B products that will be utilised in the production of all varieties of
Hocking Pop include potato, salt, flavours, packaging, designing, salt, sugar, sodium
bicarbonate, water dispersion (batter), chocolate, candy flavours, stencils, butter paper, plastic
jars, cardboard, paper, ink, and cocoa butter.

B. Name the type of customers which will be involved in the entire cycle of
manufacturing Hocking Pop products. Also mention what type of B2B customer will
be Hocking Pop itself. (5 marks)
Answer: - The following B2B customers are engaged in the entire manufacturing process:
packaging, cocoa powder suppliers, potato suppliers, designers, and suppliers of
stencils/machinery and engineering materials.
Hocking Pop's B2B clients include retailers, e-commerce sites, small businesses, amusement
parks, theatres, shopping centres, and institutions.