CHAPTER VII

BIBLIOGRAPHY

Books:-
1. PHILIP KOTLER, “MARKETING MANGEMENT”; Published by Pearson prentice
hall, 2006
2. C.R. KOTHARI, “RESEARCH METHODOLOGY”; Published by new age
international Publisher, 2005
3. Dr.D.D.SHARMA, “Marketing Research Principles”; Published by Sultan chand and
son, 2005
 QUESTIONNAIRE

1. Name of the customer? ________________________________

2. Age 20-30 30-40

40-50 above 50

3. Gender Male Female

4. Place ________________________________
5. Occupation Govt. Employee Business Man

Private Employee Professional

6. Qualification HSE UG

PG DIPLOMA

7. How do you rate the satisfaction with Coirfed?

Excellent Good Acceptable
Average Poor
8. What are the factors influenced to buy Coirfed products?
Long lasting Availability Affordable prize
Beauty Features
9. Through which ways do you about the products?
Friends Relatives Advertisement
Exhibition Trade Fest
10. How do you rate the price of the product?
Excellent Good Acceptable
Average Poor
11. How do you rate the distribution facilities of Coirfed?
Excellent Good Acceptable
Average Poor
12. How do you rate the features of the Coirfed products?
Excellent Good Acceptable
 Average Poor

13. How do you rate the seasonal offers provided by the Coirfed?
Excellent Good Acceptable
Average Poor
14. How do you rate the durability of the Coirfed product?
Excellent Good Acceptable
Average Poor

15. How do you rate the promptness of delivery of the Coirfed products?
Excellent Good Acceptable
Average Poor
16. How do you rate the performance Coirfed products?
Excellent Good Acceptable
Average Poor
17. How do you rate the employee commitment towards the customer?
Excellent Good Acceptable
Average Poor
18. How do you rate the quality of the product?
Excellent Good Acceptable
Average Poor

19. How do you rate the satisfaction level of customer expectation?

Excellent Good Acceptable
Average Poor
20. How do you rate the overall relationship with Coirfed?
Excellent Good Acceptable
Average Poor