Classification Function Coefficients

Cluster Number of Case

1 2 3 4 New_Case S1 S2 S3 S4
email 31.269 33.065 24.747 34.942 1 31.269 33.065 24.747 34.942
quality_pric
e -30.812 -26.393 -7.341 -35.644 3 -92.437 -79.180 -22.022 -106.933

think_twice
11.690 14.516 24.432 14.036 5 58.448 72.581 122.160 70.180
TV 48.785 53.718 61.369 57.098 4 195.141 214.874 245.477 228.392
car 36.660 33.761 24.860 38.365 3 109.980 101.284 74.579 115.094
fastfood 17.810 16.857 4.486 21.642 5 89.051 84.285 22.432 108.212
hlth_cons 61.749 67.216 47.604 83.118 3 185.247 201.648 142.811 249.355
forgn_cos 68.326 83.315 100.779 95.035 2 136.652 166.629 201.558 190.069
women 18.599 18.277 6.428 28.969 3 55.797 54.830 19.284 86.907
politics -10.168 -8.200 -7.619 -14.055 2 -20.335 -16.399 -15.237 -28.111
movies -23.077 -20.219 -10.054 -26.292 4 -92.309 -80.875 -40.215 -105.169
settle_abrd
43.597 50.964 49.428 59.800 1 43.597 50.964 49.428 59.800
brded_pdts
7.650 18.228 28.640 20.426 1 7.650 18.228 28.640 20.426
c_card 33.752 23.320 6.532 25.831 5 168.758 116.598 32.660 129.156
(Constant)
-433.046 -536.622 -554.349 -683.076 -433.046 -536.622 -554.349 -683.076

Fisher's linear discriminant functions 443.464 401.910 331.953 369.245

443.464
Segment: S1

Case 1 Case 2 Case 3 Case 4 Case 5 Case 6 Case 7 Case 8 Case 9

email 1 2 3 3 2 2 1 4 2
quality_pr 3 3 2 2 2 4 1 5 1
think_tw 5 2 3 4 4 3 2 1 5
TV 4 3 4 2 2 3 4 4 3
car 3 4 3 2 2 5 4 5 4
fastfood 5 4 5 4 5 4 1 4 4
hlth_cons 3 3 3 3 3 4 2 5 2
forgn_cos 2 2 3 4 3 2 4 1 1
women 3 2 4 5 4 3 2 1 2
politics 2 2 2 4 4 4 5 5 1
movies 4 4 4 5 5 5 4 3 2
settle_abr 1 2 3 4 5 4 3 3 2
brded_pdts 1 2 4 5 3 3 3 5 4
ccard 5 4 3 5 4 3 1 2 3
 Cluster Membership
Case
Number Cluster Distance
1
1 3.143

2
1 2.735
index
3 4 2.610 match
4 4 2.969 lookup
5 4 2.883 trim
6 2 3.274 left
7 3 4.724 right
8 2 3.659 concatenate
9 1 4.656
10 3 4.441
11
3 3.784
12
4 4.220
13 2 3.064
14
1 3.779

15 1 4.276
16 2 4.552
17 2 4.905
18 2 5.233
19 3 2.706
20 3 3.274

Case 10 Case 11 Case 12 Case 13 Case 14 Case 15 Case 16 Case 17 Case 18 Case 19
5 4 3 4 1 2 3 5 3 3
2 3 4 3 2 3 2 1 5 2
4 3 4 2 2 4 1 1 5 4
3 2 4 2 4 1 3 5 3 2
2 1 3 3 2 5 4 1 5 4
5 2 2 3 5 4 3 2 5 4
1 1 5 4 1 2 2 4 5 1
5 5 1 2 3 4 3 2 1 4
3 2 5 2 5 4 2 2 2 1
2 2 3 3 4 5 5 4 3 3
5 4 2 4 3 2 1 4 4 4
1 5 4 3 2 1 2 3 4 5
2 1 4 5 2 1 5 3 2 3
1 2 3 4 5 4 3 2 1 2
concatenate

Case 20
1
3
3
2
2
5
2
5
1
3
4
4
3
3