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Club, District, JANUARY 2021

and Zone
Websites

A website is a great way to share


information about your club, district, ELEMENTS OF AN ENGAGING WEBSITE
or zone and the work you’re doing to
improve people’s lives. Use your website Logo What Is Rotary?
to spark people’s interest in Rotary Use your club, district, or zone logo Talk about Rotary as an organization
and inspire them to learn more and at the top of the site. You can also that makes a positive impact close to
get involved. repeat it at the bottom. Seaside home and around the world. You can
give an overview of Rotary, the causes
These ideas can help you design a Find the template to create your logo Club
we support, and The Rotary Foundation.
website that reflects Rotary’s brand and on the Brand Center.
shows your impact in the community Get Involved
and around the world: Invite people to volunteer for a project
The Seaside Rotary Club or participate in an activity. Provide
• Emphasize your activities. Use information about causes or projects
images and videos that feature club Images you want to feature.
members actively working together Use photos that tell a story and
and having fun while making a that focus on relationships and About Your Club, District, or Zone
positive change in your community. community impact. Whenever Include when and where your club,
possible, they should show more district, or zone meets, how to
• Keep it simple: People usually than one Rotary member and reflect join, and who to contact for more
scan websites. Using bullet points our diversity. information. Keep it updated so
and clear, direct language will people can easily find you.
help them see the most important Always get written and signed
information. permission from anyone who appears Calendar
in photos or videos that you use for Tell people about upcoming events.
• Feature calls to action. Make it Rotary purposes. Include information about speakers,
easy for non members to support activities, and Rotary events.
your club, either through donations,
volunteering, or becoming a
member. Buttons and other clear Club, District, or Zone Logos
calls to action can help.
News & Updates
• Use Rotary’s brand colors. Refer to Tell people about your activities and Club Name
our color palette for color formulas. projects and give them the latest above or
news from your club, district, or zone.
Find the template to create your logo Include photos and stories about
on the Brand Center. Club Name, District,
your work. or Zone below
Your club, district, or zone logo is To show news about Rotary on your
made up of the Masterbrand Signature website, use Rotary’s RSS feed. Examples:
plus the club name, or the district or Toronto
zone number. You can use either the
Masterbrand Signature or the simplified Club of Evanston Club
version in your club, district, or zone
logo on your website.
District 3310 Zone 8

EN—121

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