The most common techniques to identify ideas

Many ideas already exist and may be identified through standard market research techniques
and procedures.

Others will need to be identified through active stimulation.

The most common techniques are:

• Brainstorming (also negative brainstorming; discussion 66; method 635 [brain writing];
brain writing pool; collective notebook).
• Product-centred techniques (attribute listing; value analysis; morphological analysis)
• Systematic inventive thinking (subtraction, addition, multiplication, division, task
unification, etc.).
• Analogy (personal, direct, symbolic, fantasy).

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Summary

Here is a quick recap of what we have learned so far

• Product ideas come from different sources

• There are incremental ideas and there are radical ideas
• Successful product ideas happen when organizational resources meet market opportunities
• Internal sources of product ideas are often hidden and under-tapped
• External sources of information are very varied and need to be structured/channelised
• There are many idea generation techniques, some unstructured, others very structured

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 Thank you

Dr. Jones Mathew

Professor,
Great Lakes Institute of Management, Gurgaon.
jones.m@greatlakes.edu.in; jonesmathewphd@gmail.com,
98113-72532
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited